One common question we get from our clients is, “Do I really need to worry about internet marketing if all my business is local?” We always respond the same way: yes. Even for a business that focuses entirely on Charleston customers, you still need to have a digital marketing strategy.
Giving some attention to the online space allows local business to capitalize on the benefits that technology and data provide. Here are just three of the many reasons that you need to incorporate internet marketing into your outreach plans.
Your Customers Are Online
The key to any successful marketing campaign is to meet your customers where they are. And, like it or not, everyone is online today. With the increased use of mobile devices (over 95% of Americans use a cellphone), we have unprecedented access to information online.
That means your customers are looking for your product or service online. Even if you have great referral business, potential clients will still do their research and compare you to your competitors. That is why it is essential to have a solid website that is designed to attract and convert visitors.
Internet Marketing Is Targeted
One of the major benefits of online marketing over traditional methods comes from your ability to direct your marketing in a very specific direction. Unlike a billboard, which just sits there for whoever happens to pass by, digital ads can be customized for a niche audience.
So, for businesses in Charleston, SC, you can target customers in your area. You can get much more specific, however, promoting your business to people who have similar interests. And with ads that appear in search results, you can be sure that you are putting your message in front of people who are actively looking to buy.
You Can Measure Results
Another downside to traditional advertising is that it can be difficult to track. You might know how many people bought the newspaper you placed an ad in, but you don’t really know how many of those readers actually saw (or paid any attention to) your promotion.
With internet marketing, you can see real time data about who is clicking your ad and what they decide to do afterwards. This data allows you to know what keywords are important, what content on your site converts visitors into customers, and how you can reach more potential clients.
The digital marketing landscape is a complicated one, especially if you’re used to more traditional methods. To speak with someone about what your next steps should be, contact Lowcountry Media Solutions.