Do you have new customers flocking to your business? If you’re beginning to educate yourself about internet marketing, you’ll likely have seen the words inbound marketing floating around expert blogs. The concept is almost 10 years old, but has gained steam in recent years with the proliferation of digital technology. But what exactly is inbound marketing, and how can it help your business? Allow us to explain
Inbound Marketing Defined
HubSpot, a leading software provider in inbound marketing, defines the concept as follows:
Inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be.
Traditionally, marketing has been outbound – attempting to reach an audience via banner ads, billboards, etc. and relying on them to take the next step. Inbound marketing reverses the process, putting the website and its quality content at the center of the marketing strategy and using digital marketing channels such as social media, blogging, email and SEO to promote the content and gain website visitors.
Of course, the process doesn’t end there. A crucial part of inbound marketing is a landing page, on which a form prompts visitors to give their information in exchange for the content. Once they’re in your database, you can begin to target messages specifically to these leads, eventually turning them into customers.
The reason inbound marketing is such a buzz word, above all, is its effectiveness. The internet abounds with success stories and statistics, such as the fact that leads (users who have given you their information in exchange for content) generated from inbound marketing cost 60 percent less than those generated with traditional, outbound methods.
In addition, marketing based on content rather than traditional methods is preferred by up to 80 percent of your audience. It’s no surprise, then, that 85 percent of marketers now use at least some form of inbound marketing.
How can inbound marketing help your business? Contact us to find out!