If someone is searching for your product or business online, and finds your business’ information in an online directory, you could gain a customer. Unless, of course, your information is not accurate. After all, almost half of all small- and medium-sized businesses have outdated, incomplete, or inaccurate information listed in online directories.
Leaving old or inaccurate information in online directories can lead to you missing out on a lot of business and traffic. After all, over 90% of people use online directories to look up products or services in their areas, believing that the results listed will be relevant to what they need.
If they see your business listed in their local directory but the contact information is wrong, or information is missing, they aren’t going to expend time and energy trying to find you. They will just move on to the next business. That’s not what you want!
Luckily, there is a solution. Digital directory management means that you don’t need to spend hours tracking down every listing and mention of your business on the internet, in every online directory you can find. You can easily manage your online presence and help prospective customers find your business as easily as possible, and provide them with the information they need to get in touch.
Want to see how your business stacks up? Use our online digital directory management tool to find out!
If you need help making your business more accessible and easier to find through local digital directories, contact us! We can make it so every time you update your business’ information, your profiles on sites like Yelp, Mapquest, Foursquare, and Citysearch are automatically updated as well. We’ll help you ensure consistency across all of your listings.