As internet marketing becomes more complex, it’s important for business owners and marketers to stay ahead of the curve. Those who do will gain an advantage over their competition. In this article, you’ll learn about 3 internet marketing trends that can help propel your business forward.
1. Video advertising will dominate.
The use of video in online marketing is nothing new. It’s what has made sites like YouTube so popular and successful. But in 2016 video will take a big step forward with Google’s likely introduction of video ads in its search results. With video being so widely used and accepted on social media/advertising platforms like Facebook and Twitter, users have become more accepting of video ads. As that acceptance grows, marketers will be able to use video ads in more and more places.
2. Mobile’s dominance will grow.
In 2015, Google announced that there was more mobile traffic than desktop traffic in 10 different countries. In addition to that, they released an update to their search algorithm that was designed to “increase the visibility of mobile-friendly sites and decrease the visibility of non-mobile-friendly sites”. Moreover, a mobile only site (with no desktop version) is perfectly acceptable, according to Google. Obviously, Google believes that mobile will essentially take over internet usage. And the fact that they’re often a driving force behind online trends means the wise internet marketer will focus on mobile first and desktop second, if at all.
3. Digital assistants will change SEO.
More and more people are using digital assistants like Siri, Cortana, and Google Now to search online. Some say digital assistants may replace search engines. What internet marketers must realize is that they will, at the very least, change how we optimize for search. The keys to optimizing search for digital assistants are:
Keep content conversational
Cover informational material more in-depth
Include more photos and video in your content
Continue to use other platforms like social media and directories
This will help make your content easily accessible to these digital assistants while keeping it relevant for traditional search.
Follow our blog to learn more about how internet marketing can help your business. Meanwhile, for help creating an internet marketing strategy that aligns with your specific business goals, contact us online or call 843-782-3836. You can also find us on Facebook, Twitter, Google+, and LinkedIn.