Website Development: Make Your Content Easy to Find

Website Development: Make Your Content Easy to Find

Posted on November 28, 2016

Organization is more of the most important components of website development. Having a nice, clean site layout is necessary for a couple of reasons. In this blog, we’ll explain how it helps optimize your SEO and generate leads. Site navigation and SEO All Google really cares about is its user experience. The company doesn’t pay much attention to SEO unless some businesses are gaming the system. Even if that happens, it just takes one update to set things straight. One thing Google’s bots look at is the number of clicks it takes to get to your content. A recent Business.com article explains the process and why … Continue reading

Increase Your Page Loading Speed with These Website Development Tips

Increase Your Page Loading Speed with These Website Development Tips

Posted on September 27, 2016

If you employ brilliant writers for your blog posts, use the best copywriters for your sales pages, have landing pages optimized for conversion, have a mobile friendly website, and employ a talented marketing team, then they are poorly utilized if your website has slow page loading speeds. The reason is that much of the traffic driven to your website by your capable marketing team, will not have the patience to wait for the pages to load. Users of the Internet today want to do more with their limited time, and waiting seven to ten seconds for pages to load on a slow website … Continue reading

Website Development Tip: Eliminating Unnecessary Features Can Improve Security

Website Development Tip: Eliminating Unnecessary Features Can Improve Security

Posted on September 20, 2016

Cyber security is a critical challenge businesses struggle with when building their websites. Website security flaws can wind up exposing businesses and their customers to criminal activities. Sometimes, these unauthorized activities don’t involve any obvious theft or exposure of sensitive information. A recent article from Tech Crunch points out how some hackers exploit weaknesses in website code and use spam comments to underhandedly improve their own sites’ SEO. They quietly introduce bits of code to your site that might weaken your search engine rankings but improve theirs. Unfortunately, there isn’t any one way of completely preventing these devious activities. However, … Continue reading

Website Development: When Is It Time To Update Your Site?

Website Development: When Is It Time To Update Your Site?

Posted on June 15, 2016

After you initially launch your business website, there will come a time when you’ll need to update its design or features. Your site probably can’t stay the same for years on end, not if you want to keep it optimized for customers and friendly to search engine algorithms. An important part of your website development strategy involves deciding when to perform major updates on your site. The following are a few issues to consider: Your site needs to accommodate developments in technology. For example, businesses must now ensure that their sites are responsive and mobile-friendly. As pointed out in a … Continue reading

Website Development: Performance vs. Design

Website Development: Performance vs. Design

Posted on May 25, 2016

There are certain trade-offs associated with website development that businesses have to confront. If you optimize your site for desktop computers, for example, then your site won’t function as well on mobile devices. One of the most important decisions is whether you want to prioritize your site’s functionality or design. Some businesses may care more about their brand’s aesthetic as opposed to their site’s performance. Unless you’re in a very visual industry, however, we recommend prioritizing your site’s functionality. The reason for this stems from how consumers browse sites. A recent Business 2 Community article explains the impatience that most consumers have in regard to company … Continue reading

3 Things Every Business Owner Should Know About Website Development

3 Things Every Business Owner Should Know About Website Development

Posted on March 14, 2016

Building a successful business today requires not only a good grasp of current business strategies but also, just as importantly, a great online presence. And while marketing a business online today entails multiple different areas such as SEO, paid advertisements, email marketing, and social media, just to name a few, it all starts with a smart, well-designed website. Whether you’re getting ready to launch your company’s first website or you’re considering developing a new and improved website for your business, here are 3 things every business owner should know about Website Development: 1. It will be one of your most … Continue reading

How a Mobile Responsive Website Design Affects Mobile Ranking

How a Mobile Responsive Website Design Affects Mobile Ranking

Posted on August 3, 2015

Having a mobile responsive website design not only provides a great user experience, it can also affect how your website ranks in mobile search. Google released a search ranking update in April which takes into account the mobile friendliness of your website. Pages which are not mobile-friendly will receive a penalty in Google’s mobile search while those which are mobile-friendly will receive a boost in the search rankings. There are certain criteria that Google considers when determining whether to rank your website in its mobile search. What Makes a Page Mobile Responsive? According to Google’s blog, the requirements needed include: … Continue reading

Mobile Responsive Websites Keep Businesses Above Water

Mobile Responsive Websites Keep Businesses Above Water

Posted on July 14, 2015

Certain industries stood by and watched the internet hurricane rampage the economy. They were comfortable with the knowledge that nobody could ever live without their services. The tempest of cyberspace, however, changed paradigms. Some business went the way of payphones. Mobile responsive websites have created a rebound market for industries who managed to barely survive the first generation of online monetization. Newspapers are one example of a desirable daily commodity that was engulfed by the flow of the tide, but just might come back with the ebb. The smartphone has given publications a second chance. The worldwide web has coiled around the newspaper industry … Continue reading

Why Mobile Responsive Websites Are About to Become Much More Popular

Why Mobile Responsive Websites Are About to Become Much More Popular

Posted on April 20, 2015

We’d wager that we’re going to see a lot more mobile responsive websites by the end of the year than we do now. Here are a few reasons why businesses are switching to responsive sites: Optimize your mobile experience The first reason deals with your mobile experience. Since your consumers are spending more and more time and smartphones and tablets, they’re more likely to access your website from a mobile device. You want your website to be ready when the time comes. According to a recent Huffington Post article, switching to responsive design is one of the best ways you can improve your mobile user … Continue reading