What Custom Web Design Can Do for Your Business

What Custom Web Design Can Do for Your Business

Posted on December 3, 2018

It’s hard to overstate the importance of having the right web design for your business. The design and layout of your website should have the needs of your online customer in mind. This would be similar to the way a brick and mortar store’s physical layout and decor matches the need of the customer. For example, some coffee shops have lounge chairs and mood music to reduce stress for the busy executives they cater to. In a similar way, the better your website is at accommodating online visitors, the more successful you will be. Template designs or out of the … Continue reading

Mobile-First Indexing is Here. Is Your Site Ready?

Mobile-First Indexing is Here. Is Your Site Ready?

Posted on August 13, 2018

Google started its journey of switching the priority of the way they index websites from desktop to mobile. If you already have a good responsive website or a good mobile version of your desktop website, then the migration should go relatively unnoticed.  If you don’t,  then it’s time to strategize. Before we go over the good, the bad and the ugly, let’s review what this means. What is Mobile-First Indexing? Historically Google crawled, indexed, and ranked websites off of the content found on desktop versions of sites. In March, they started crawling, indexing and ranking sites based off of the content … Continue reading

5 Benefits of Mobile Responsive Websites

5 Benefits of Mobile Responsive Websites

Posted on July 30, 2018

Mobile responsive websites are not just a trend; responsiveness has become a staple in website design. Mobile responsive websites have evolved from incredibly practical to a modern day digital necessity. Here are five reasons as to why mobile responsive website design is considered beneficial in today’s market. 1. Improvements in Overall Experience It is no question that mobile responsive website designs are favored by users over their non-responsive counterparts. In a nutshell, this is because a website that can easily be viewed from a computer, a tablet, or a phone. Making the visitor happier with the site and more likely to return. Sites … Continue reading

The 3 Basic Rules of User Interface Design

The 3 Basic Rules of User Interface Design

Posted on April 23, 2018

User interface design can seem more complicated than it needs to be. In this blog, we’ll go over the three most important rules of UI design to give you a point of reference in case you get lost in the details.  Be Simple The best user interfaces are so simple that users can visit them for the first time and immediately know what to do. In many cases, the simpler the design, the intuitive it is for users.  According to HubSpot, the first step is to get rid of all site elements that don’t add anything to your UX:  “Adding unnecessary … Continue reading

Website Development: Make Your Content Easy to Find

Website Development: Make Your Content Easy to Find

Posted on November 28, 2016

Organization is more of the most important components of website development. Having a nice, clean site layout is necessary for a couple of reasons. In this blog, we’ll explain how it helps optimize your SEO and generate leads. Site navigation and SEO All Google really cares about is its user experience. The company doesn’t pay much attention to SEO unless some businesses are gaming the system. Even if that happens, it just takes one update to set things straight. One thing Google’s bots look at is the number of clicks it takes to get to your content. A recent Business.com article explains the process and why … Continue reading

Increase Your Page Loading Speed with These Website Development Tips

Increase Your Page Loading Speed with These Website Development Tips

Posted on September 27, 2016

If you employ brilliant writers for your blog posts, use the best copywriters for your sales pages, have landing pages optimized for conversion, have a mobile friendly website, and employ a talented marketing team, then they are poorly utilized if your website has slow page loading speeds. The reason is that much of the traffic driven to your website by your capable marketing team, will not have the patience to wait for the pages to load. Users of the Internet today want to do more with their limited time, and waiting seven to ten seconds for pages to load on a slow website … Continue reading

Website Development Tip: Eliminating Unnecessary Features Can Improve Security

Website Development Tip: Eliminating Unnecessary Features Can Improve Security

Posted on September 20, 2016

Cyber security is a critical challenge businesses struggle with when building their websites. Website security flaws can wind up exposing businesses and their customers to criminal activities. Sometimes, these unauthorized activities don’t involve any obvious theft or exposure of sensitive information. A recent article from Tech Crunch points out how some hackers exploit weaknesses in website code and use spam comments to underhandedly improve their own sites’ SEO. They quietly introduce bits of code to your site that might weaken your search engine rankings but improve theirs. Unfortunately, there isn’t any one way of completely preventing these devious activities. However, … Continue reading

Website Development: When Is It Time To Update Your Site?

Website Development: When Is It Time To Update Your Site?

Posted on June 15, 2016

After you initially launch your business website, there will come a time when you’ll need to update its design or features. Your site probably can’t stay the same for years on end, not if you want to keep it optimized for customers and friendly to search engine algorithms. An important part of your website development strategy involves deciding when to perform major updates on your site. The following are a few issues to consider: Your site needs to accommodate developments in technology. For example, businesses must now ensure that their sites are responsive and mobile-friendly. As pointed out in a … Continue reading

Website Development: Performance vs. Design

Website Development: Performance vs. Design

Posted on May 25, 2016

There are certain trade-offs associated with website development that businesses have to confront. If you optimize your site for desktop computers, for example, then your site won’t function as well on mobile devices. One of the most important decisions is whether you want to prioritize your site’s functionality or design. Some businesses may care more about their brand’s aesthetic as opposed to their site’s performance. Unless you’re in a very visual industry, however, we recommend prioritizing your site’s functionality. The reason for this stems from how consumers browse sites. A recent Business 2 Community article explains the impatience that most consumers have in regard to company … Continue reading

3 Things Every Business Owner Should Know About Website Development

3 Things Every Business Owner Should Know About Website Development

Posted on March 14, 2016

Building a successful business today requires not only a good grasp of current business strategies but also, just as importantly, a great online presence. And while marketing a business online today entails multiple different areas such as SEO, paid advertisements, email marketing, and social media, just to name a few, it all starts with a smart, well-designed website. Whether you’re getting ready to launch your company’s first website or you’re considering developing a new and improved website for your business, here are 3 things every business owner should know about Website Development: 1. It will be one of your most … Continue reading