The Fundamentals of Website Design, How to Attract and Convert Visitors

The Fundamentals of Website Design, How to Attract and Convert Visitors

Posted on January 11, 2017

The rapidly evolving nature of website design, technology and optimization make it more important than ever to have a superior website design. The website has to attract and engage your potential customer efficiently. Your website is the first “face” your clients see when searching for your products, make that initial meeting shine. This digital representation of your company needs to be both aesthetically pleasing and user-friendly. All SEO marketing efforts will fall flat if your website is a boring dud incapable of engaging and directing traffic. Website tips 101. With that in mind, here are several tips to create the … Continue reading

Website Development: Make Your Content Easy to Find

Website Development: Make Your Content Easy to Find

Posted on November 28, 2016

Organization is more of the most important components of website development. Having a nice, clean site layout is necessary for a couple of reasons. In this blog, we’ll explain how it helps optimize your SEO and generate leads. Site navigation and SEO All Google really cares about is its user experience. The company doesn’t pay much attention to SEO unless some businesses are gaming the system. Even if that happens, it just takes one update to set things straight. One thing Google’s bots look at is the number of clicks it takes to get to your content. A recent Business.com article explains the process and why … Continue reading

Increase Your Page Loading Speed with These Website Development Tips

Increase Your Page Loading Speed with These Website Development Tips

Posted on September 27, 2016

If you employ brilliant writers for your blog posts, use the best copywriters for your sales pages, have landing pages optimized for conversion, have a mobile friendly website, and employ a talented marketing team, then they are poorly utilized if your website has slow page loading speeds. The reason is that much of the traffic driven to your website by your capable marketing team, will not have the patience to wait for the pages to load. Users of the Internet today want to do more with their limited time, and waiting seven to ten seconds for pages to load on a slow website … Continue reading

Website Development Tip: Eliminating Unnecessary Features Can Improve Security

Website Development Tip: Eliminating Unnecessary Features Can Improve Security

Posted on September 20, 2016

Cyber security is a critical challenge businesses struggle with when building their websites. Website security flaws can wind up exposing businesses and their customers to criminal activities. Sometimes, these unauthorized activities don’t involve any obvious theft or exposure of sensitive information. A recent article from Tech Crunch points out how some hackers exploit weaknesses in website code and use spam comments to underhandedly improve their own sites’ SEO. They quietly introduce bits of code to your site that might weaken your search engine rankings but improve theirs. Unfortunately, there isn’t any one way of completely preventing these devious activities. However, … Continue reading

Website Development: When Is It Time To Update Your Site?

Website Development: When Is It Time To Update Your Site?

Posted on June 15, 2016

After you initially launch your business website, there will come a time when you’ll need to update its design or features. Your site probably can’t stay the same for years on end, not if you want to keep it optimized for customers and friendly to search engine algorithms. An important part of your website development strategy involves deciding when to perform major updates on your site. The following are a few issues to consider: Your site needs to accommodate developments in technology. For example, businesses must now ensure that their sites are responsive and mobile-friendly. As pointed out in a … Continue reading

Five Key Ways to Improve Website Security

Five Key Ways to Improve Website Security

Posted on May 31, 2016

Any website, regardless of size or content, is vulnerable to attack. Website attacks occur for a variety of reasons. Sometimes cyber criminals want to extract sensitive information from your website and its database, direct traffic away from your site to other pages, or use your site as a means of carrying out other attacks. Other times, they’re enjoying themselves with mindless, impersonal vandalism. You may also become a target for a specific reason, perhaps because the attackers object to a product you’re offering. Fortunately, there are some reliable ways to improve website security and better protect your site from attack. … Continue reading

Website Development: Performance vs. Design

Website Development: Performance vs. Design

Posted on May 25, 2016

There are certain trade-offs associated with website development that businesses have to confront. If you optimize your site for desktop computers, for example, then your site won’t function as well on mobile devices. One of the most important decisions is whether you want to prioritize your site’s functionality or design. Some businesses may care more about their brand’s aesthetic as opposed to their site’s performance. Unless you’re in a very visual industry, however, we recommend prioritizing your site’s functionality. The reason for this stems from how consumers browse sites. A recent Business 2 Community article explains the impatience that most consumers have in regard to company … Continue reading

Website Development: How Far Can You Take Your Blog?

Website Development: How Far Can You Take Your Blog?

Posted on April 22, 2016

Blogging is an integral role of website development in terms of expanding your reach online. You have everything to gain from blogging and almost nothing to lose, provided that you maintain a high level of quality. The two mains reasons why you should blog have to do with your brand identity and search engine optimization. By adding a new blog once a week to your website, you can inform users about your brand and enhance your SEO at the same time. If you’d like to go a little further with your blogging efforts, then you can try building a community. In addition to interacting … Continue reading

3 Things Every Business Owner Should Know About Website Development

3 Things Every Business Owner Should Know About Website Development

Posted on March 14, 2016

Building a successful business today requires not only a good grasp of current business strategies but also, just as importantly, a great online presence. And while marketing a business online today entails multiple different areas such as SEO, paid advertisements, email marketing, and social media, just to name a few, it all starts with a smart, well-designed website. Whether you’re getting ready to launch your company’s first website or you’re considering developing a new and improved website for your business, here are 3 things every business owner should know about Website Development: 1. It will be one of your most … Continue reading

Can a Business Survive without Website Development in 2016?

Can a Business Survive without Website Development in 2016?

Posted on February 22, 2016

Website development may not excite the average business owner, but it’s an essential component of online marketing. With it, you can attract more prospective customers to your site and convert leads into sales. Here are a few things all business owners should know regarding website development: Cohesion of design and function Maybe not consciously, but many people judge companies based on their websites. If your website is clunky or has an unappealing design, then users won’t be eager to contact your business. One of the most important aspects of website development is having a site that functions smoothly and matches … Continue reading