A Winning Strategy for Web Design

A Winning Strategy for Web Design

Posted on April 29, 2019

What is your strategy for web design? Do you go for a design that you like, or maybe ask a few friends what they think? The best strategy for web design is to think first about your customers, and what they need. Your customers will be the ones using it and relying on it to do business with you. The design of your site will be a critical part of their user experience, and when your customers have a good experience, they will reward you. So what elements of design make for a good user experience? Quick loading pages. No … Continue reading

Discover the Difference Between Website Development and Design

Discover the Difference Between Website Development and Design

Posted on April 22, 2019

Are you using the phrases website development and website design interchangeably? If you are, you are not alone. However, there are differences between the two. While there are complete web solution providers, there are different job roles with different abilities. When hiring a web professional to build a website for you or your company, knowing the skillset of each may become critical and impact the overall cost. Web Design In a nutshell, web design is the aesthetics of a website and its general usability. So, website designers work to create visual elements and devise the layout of a website using specialized software. So, the … Continue reading

Web Design for Gathering Top Leads

Web Design for Gathering Top Leads

Posted on April 15, 2019

Are leads one of the most important numbers in your analytics? They should be, especially if you offer a higher priced specialty service. If you don’t have leads you can’t make sales. Then you don’t have revenue, which can get really stressful, right? Leads are no doubt critical to success. So how do you get them, or get more of them? Web design can easily be a valuable part of your strategy for gathering top leads. The expectations we have for what website design can do are constantly changing, but one thing stays the same. Website design continues to be … Continue reading

Web Design- Should You Build it Yourself?

Web Design- Should You Build it Yourself?

Posted on April 8, 2019

“If you build it, they will come…”. Most of us are familiar with this famous movie line. And unfortunately, many entrepreneurs who are starting out in business believe that if just build a website, customers will come. You’ve seen the ads from companies like Wix and Square space. They make it look easy. Your dream website is just a few clicks of the mouse away. Chances are though, that when you are finished (if you ever finish), the website you build will look just like everyone else’s. And when customers try to find your business, it will get lost among … Continue reading

Don’t Be Labeled as ‘Not Secure’: Why You Need SSL

Don’t Be Labeled as ‘Not Secure’: Why You Need SSL

Posted on April 1, 2019

SSL stands for Secure Sockets Layer. It creates an encrypted connection between your visitor’s browser and the server, and this digital “handshake” is both more complicated and far better than a password.  While it’s especially important that any site that offers online shopping have SSL, it’s also important for sites that request or contain any sensitive information. This includes birthdays and addresses to other pieces of data that might be shared in a simple form or inquiry to your company.  Google, as it has for more than a decade, sets the standard and makes the rules for online best practices. … Continue reading

How to Find the Right Website Development Firm (Part 2)

How to Find the Right Website Development Firm (Part 2)

Posted on March 18, 2019

Our previous blog discussed how important it is for you to carefully screen potential website development firms before making a final decision. You should find out if they have experience in your particular niche and understand search engine optimization. They should also explain how they can add value to your website and provide more details about their service offerings. Once you’re satisfied with their answers, here are some additional topics you can bring up: 5. What is their web development process?  Ask them to explain their web development process step-by-step. Every company uses their own systems and processes to complete projects. … Continue reading

5 Dangers of Website Design Templates

5 Dangers of Website Design Templates

Posted on March 11, 2019

If you are in the market for a new or refreshed website design, you may have considered using a design template because they are cheap and seem like they save you time. However, there’s a lot to consider before spending ANY time on a template. Honestly, is can be downright frustrating. Here are 5 dangers of website templates to think about before purchasing anything.  1. It immediately boxes you in. Your logo has to be a certain size image file. Your “About us” page has a limit on the number of words. You’ll feel the limits from the beginning, and … Continue reading

How to Find the Right Website Development Firm (Part 1)

How to Find the Right Website Development Firm (Part 1)

Posted on March 4, 2019

A polished website speaks volumes about your company’s brand and can also increase sales. That’s why most business owners choose to work with a qualified web development company. We know how challenging it can be to find a professional web development company you can trust, that’s why we’ve decided to share several key questions you should ask potential vendors in a two-part blog series. Read on to learn more about what you should ask before deciding to work with a web development firm: 1. Do they have experience in your specific industry or niche? One of the first things you … Continue reading

Web Design your Customers and Employees will Love

Web Design your Customers and Employees will Love

Posted on February 18, 2019

Are you looking to take better care of your customers? Many businesses are striving for better ways to improve customer service online. How about a new website? It’s is a great plan for improving external and internal customer service in 2019. A new website can: Improve user experience through a fresh design. These days, landing on a well designed, beautiful website is similar to walking into a well designed room. Our online experiences are gradually becoming more important, and we like a good experience. Just the aesthetics of your site (a nice photo, calm colors, or framework) can effect your … Continue reading

Benefits of Focusing on Internet Marketing Solutions

Benefits of Focusing on Internet Marketing Solutions

Posted on February 11, 2019

Are you fired up about being more successful in 2019? Have you recently gone out and about in your area with a handful of business cards and tried to “pound the pavement”? We’ve all been there. You need leads, and you need sales even more. However, as beautiful as Charleston, SC is, you may be better off going another route. Your time is better spent advertising in a newer, more effective way. Internet Marketing is a modern day solution to door to door sales, or posting flyers on doors. It involves having a great website, posting on social media, and … Continue reading