Web Design for Optimal Holiday Sales

Web Design for Optimal Holiday Sales

Posted on November 12, 2018

Holiday sales are projected to increase 17-22% in 2018. Is your website ready for the increased opportunity? Whether you sell electronics, books, toys or consultations, someone will be shopping for it during the holiday season, and now is the time to get ready. There are several things to think about when preparing a retail website for months with a higher purchase rate. With the right tweaks and adjustments to your site’s design (and a few other details), you can make the most of your holiday opportunities.  Design elements to think about before the holidays: 1. Homepage banner. Is your home … Continue reading

Does Your Website Support Hyperlocal Digital Directories?

Does Your Website Support Hyperlocal Digital Directories?

Posted on July 2, 2018

Think about the last time you applied for a job. You probably submitted a resume that included your name, address, email, and phone number. You may have also included a link to a portfolio or personal website that listed the same contact information, as well as details to support the information on your resume. Now imagine that you had omitted your phone number on your resume. Or you had listed an incorrect email address. Or the details you shared on your website were completely different from what you had laid out on your resume. How would any of these inaccuracies … Continue reading

Website Development: Make Your Content Easy to Find

Website Development: Make Your Content Easy to Find

Posted on November 28, 2016

Organization is more of the most important components of website development. Having a nice, clean site layout is necessary for a couple of reasons. In this blog, we’ll explain how it helps optimize your SEO and generate leads. Site navigation and SEO All Google really cares about is its user experience. The company doesn’t pay much attention to SEO unless some businesses are gaming the system. Even if that happens, it just takes one update to set things straight. One thing Google’s bots look at is the number of clicks it takes to get to your content. A recent Business.com article explains the process and why … Continue reading

Increase Your Page Loading Speed with These Website Development Tips

Increase Your Page Loading Speed with These Website Development Tips

Posted on September 27, 2016

If you employ brilliant writers for your blog posts, use the best copywriters for your sales pages, have landing pages optimized for conversion, have a mobile friendly website, and employ a talented marketing team, then they are poorly utilized if your website has slow page loading speeds. The reason is that much of the traffic driven to your website by your capable marketing team, will not have the patience to wait for the pages to load. Users of the Internet today want to do more with their limited time, and waiting seven to ten seconds for pages to load on a slow website … Continue reading

Website Development Tip: Eliminating Unnecessary Features Can Improve Security

Website Development Tip: Eliminating Unnecessary Features Can Improve Security

Posted on September 20, 2016

Cyber security is a critical challenge businesses struggle with when building their websites. Website security flaws can wind up exposing businesses and their customers to criminal activities. Sometimes, these unauthorized activities don’t involve any obvious theft or exposure of sensitive information. A recent article from Tech Crunch points out how some hackers exploit weaknesses in website code and use spam comments to underhandedly improve their own sites’ SEO. They quietly introduce bits of code to your site that might weaken your search engine rankings but improve theirs. Unfortunately, there isn’t any one way of completely preventing these devious activities. However, … Continue reading

3 Reasons You Should Consider a Mobile First Design During Website Development

3 Reasons You Should Consider a Mobile First Design During Website Development

Posted on June 30, 2016

Website development involves a host of design decisions, but many companies forget to ask an important question. What device will my visitors be using to access my site? A site optimized for a 24 inch high-definition desktop monitor will not have the same impact on the 4 inch screen of a smartphone. Mobile first design addresses this issue by designing for the small screen first then scaling appearance and features for larger devices. Here are three reasons to consider a mobile first approach in your website development. 1) Your customers are mobile first.  Mobile isn’t the future. Mobile is the … Continue reading

Website Development: When Is It Time To Update Your Site?

Website Development: When Is It Time To Update Your Site?

Posted on June 15, 2016

After you initially launch your business website, there will come a time when you’ll need to update its design or features. Your site probably can’t stay the same for years on end, not if you want to keep it optimized for customers and friendly to search engine algorithms. An important part of your website development strategy involves deciding when to perform major updates on your site. The following are a few issues to consider: Your site needs to accommodate developments in technology. For example, businesses must now ensure that their sites are responsive and mobile-friendly. As pointed out in a … Continue reading

Five Key Ways to Improve Website Security

Five Key Ways to Improve Website Security

Posted on May 31, 2016

Any website, regardless of size or content, is vulnerable to attack. Website attacks occur for a variety of reasons. Sometimes cyber criminals want to extract sensitive information from your website and its database, direct traffic away from your site to other pages, or use your site as a means of carrying out other attacks. Other times, they’re enjoying themselves with mindless, impersonal vandalism. You may also become a target for a specific reason, perhaps because the attackers object to a product you’re offering. Fortunately, there are some reliable ways to improve website security and better protect your site from attack. … Continue reading

Website Development: Performance vs. Design

Website Development: Performance vs. Design

Posted on May 25, 2016

There are certain trade-offs associated with website development that businesses have to confront. If you optimize your site for desktop computers, for example, then your site won’t function as well on mobile devices. One of the most important decisions is whether you want to prioritize your site’s functionality or design. Some businesses may care more about their brand’s aesthetic as opposed to their site’s performance. Unless you’re in a very visual industry, however, we recommend prioritizing your site’s functionality. The reason for this stems from how consumers browse sites. A recent Business 2 Community article explains the impatience that most consumers have in regard to company … Continue reading

Website Development: How Far Can You Take Your Blog?

Website Development: How Far Can You Take Your Blog?

Posted on April 22, 2016

Blogging is an integral role of website development in terms of expanding your reach online. You have everything to gain from blogging and almost nothing to lose, provided that you maintain a high level of quality. The two mains reasons why you should blog have to do with your brand identity and search engine optimization. By adding a new blog once a week to your website, you can inform users about your brand and enhance your SEO at the same time. If you’d like to go a little further with your blogging efforts, then you can try building a community. In addition to interacting … Continue reading