Are leads one of the most important numbers in your analytics? They should be, especially if you offer a higher priced specialty service. If you don’t have leads you can’t make sales. Then you don’t have revenue, which can get really stressful, right? Leads are no doubt critical to success. So how do you get them, or get more of them? Web design can easily be a valuable part of your strategy for gathering top leads.
The expectations we have for what website design can do are constantly changing, but one thing stays the same. Website design continues to be an integral part of the user experience, and a key way to influence it. No matter what your goal is for your business, web design is probably part of the answer. If your goal is to gather leads online, your strategy for web design needs to be centered around that.
The ideal web design for gathering top leads is centered around offering value to the customer. You have to offer something your customer needs, and it may result in a sales funnel strategy. For example, you can offer a white paper with a guide on how to use your products, or how to shop for your type of service. It’s reasonable to ask for their name and email address, and maybe even birth date and a phone number for a consultation. Don’t forget to use the birth date to send a birthday email, and really call them if you say you will! Web design should make it easy for the customer to find this valuable information, and easy for them to request it from you.
Gathering top leads isn’t hard, it just takes a little bit of technical work and planning. People online are searching for what you have. They want to buy and enjoy your product or service. They key is to offer an easy to find, super useful value-add in return for their information. Earlier we mentioned a white paper. It can also be a free consultation or a quiz online. These different offerings may require custom programming and design. We can help. At Lowcountry Media Solutions LLC we set up these types of web designs all the time. Contact us to see how we can help!