Most of us want business growth, but it’s not always easy to get. Business growth takes a lot of tenacity, enthusiasm, and a willingness to re-evaluate everything about your business. This includes web design.
In order to grow your business, you will need to earn more customers online. It takes your potential client about 90 seconds, total, to search for a product online and decide where to buy it from. Each site will get about 8 seconds of attention. Online browsers are giving you and your site the same amount. It’s a quick once over to get a feeling for you and your product. First impressions matter, because you have to keep their attention before selling a product or service. Eye catching, well organized, and inspiring website design is critical. As a matter of fact, it’s so important that 75% of browsers will judge you and your brand credibility based on your website design.
Here are a few web design tips to support business growth.
Consider the Colors on Your Site
People have strong preferences for certain colors. Blue, in particular is well liked. Some other colors may not be as well received. Pay extra attention to the colors of your important buttons like “buy now”, “add to cart” and “contact us”. Getting the wrong color in one of these important places can impact conversion rates by 10-20%. (1)
Have a Clear Value Proposition
Tell your customers how you can provide value. Make sure it’s on your site in an easy to spot location. How are you different? How can you help your customer be more successful in life?
Offer Samples or a Free Trial
Unless a browser has already tried the exact product or service you sell, they are more likely to try it first than to buy it. Offering a free trial or samples can improve site conversion instantly by removing risk.
You should also make sure you have a good plan for driving traffic to your site. Having relevant content on your blog, and linking to it from social media, can be an effective source of traffic. Make sure the blog explains how your services can help your customer get what they want. These strategies for online growth take a little bit of time and planning but they pay off in spades. When you work with a professional web design team with plenty of experience implementing business growth plans for high profile online businesses, your results will be even better. That’s what you want, right, optimal results? Contact us today to see how we can help.