Today’s article shares with you not only one of the easiest ways to boost local search results, but one of the more effective. Long before the internet and blogging, storytelling has been used in business presentations to both convey information and make a personal connection with the audience. In fact, most people will accept an antidote as proof. People place a high value on stories that they believe are true. Consequently, storytelling is an effective inbound marketing strategy, especially with blogging for business.
The way many businesses try to capture local search is by merely adding their city or town into blog posts. Have you ever seen something like, “How to Fix Your Noisy Air Conditioner in Walterboro, SC”? The search user who clicks on this article is expecting information that is uniquely valuable to Walterboro, SC. However, what they typically find is a generic article or marketing message. Disappointed, they will leave your website and are unlikely to ever return. But, with storytelling, you can convey the same information, but in a personal way that naturally adds local keywords like your city, town, roadways, and landmarks.
For instance, tell a story around a favorite location or restaurant. A company in Walterboro, SC could easily tell a story that starts or ends at Duke’s Barbeque on Robertson Blvd. Who doesn’t love a story that includes good southern cooking? Or, how about a story that incorporates the Colleton Museum and Farmers Market? Adding little storytelling details to your blog posts will naturally make them more locally relevant, and will help create a personal connection with your audience. Moreover, these locally relevant keywords will boost your rank in search results.
What haven’t we covered yet that is important to you? If you would like to talk about how to use storytelling to dramatically boost local search results, or a related topic, please contact us.