How to Write Content for Local Search

How to Write Content for Local Search

Posted on January 29, 2018

Writing content for local search is a relatively niche skill in the world of digital marketing. In this blog, we’ll explain a few steps you can take to create content that improves your local site rankings. Don’t take shortcuts Too many businesses don’t realize that local search is different from general SEO. It’s easy to see that in their original content. This Forbes article explains what most businesses do — just shove in a state or town name in non-local content: “It’s easier to explain what not to do with local content. Even though it’s important to include keywords relevant to your geographic … Continue reading

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