Multiple Sites and Their Hazy Impact on Search Engine Optimization

Multiple Sites and Their Hazy Impact on Search Engine Optimization

Posted on January 1, 2018

Having multiple sites is a valid search engine optimization strategy that could go horribly wrong for your business if used in the wrong situation. In this blog, we’ll explain when it’s good to have multiple sites and when you should combine them. The good: you can dominate search results for a keyword If there’s relatively low competition and your sites are all authoritative, then having multiple sites can give you a monopoly on Google’s SERPs for a given keyword. When a user searches a keyword, he’ll see multiple links which all lead to your business. The bad: all your sites … Continue reading

What Adjustments Are You Making To Your Keywords This Season?

What Adjustments Are You Making To Your Keywords This Season?

Posted on December 11, 2017

Can you believe that we are about to be in the holiday shopping season already? For many retail search marketers, this may not always be a fun time. However, you have been creating a list of all the seasonal trends that may have an impact on your websites’ traffic, right? There was a time when stores only worried about the high amount of foot traffic they would get in their physical stores, now they are worried about the traffic they will get on their websites. How many times do you make adjustments to your keywords? Keywords play an important role … Continue reading