Ways Web Design Impacts User Experience

Ways Web Design Impacts User Experience

Posted on September 4, 2017

Do you understand how web design impacts user experience? Today, visitors have an expectation of websites being more usable that ever. If your business has not completed a redesign in a while, you are likely falling behind your competition.  User experience has improved for a number of reasons. Advanced website design techniques and advancements in personal technology have helped create this demand. But, it is businesses understanding of user experience which is inspiring people to offer more than just an HTML website. Professional web designers understand one very important fact about users. They must create a web design that within 8 seconds … Continue reading

Four Website Design Mistakes That Are Hurting Your Business

Four Website Design Mistakes That Are Hurting Your Business

Posted on August 14, 2017

If your Internet marketing efforts are producing disappointing results, the problem could lie with your web design. How can you determine if poor conversion is a website problem? A close look at your website analytics might reveal high bounce rates and short visitor times. In addition, website design mistakes like the four listed below could be at the heart of your problem. Poor Use of White Space Good page structure makes your content more attractive and easily read. Haphazard arrangements or densely packed content and advertisements confuse and possibly annoy the visitor. The key to good page structure is using … Continue reading

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3 Common Web Design Myths

3 Common Web Design Myths

Posted on June 19, 2017

Want more customers? Then you need a great website design. Your website is the face of your brand on the web, just like the outdoor facade of your office building and the appearance of your staff reflects your company style. Here are a few common myths about web design. Myth #1: You Can Do It Plain and Easy You’ve probably come across an untold number of websites that are using pre-designed templates or WordPress themes and are using images that were obviously pulled from free stock photo websites. If you want to be unique and present your brand, you need … Continue reading

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PROVEN Website Design Tips to STOP Bounce Rates

PROVEN Website Design Tips to STOP Bounce Rates

Posted on June 12, 2017

Didn’t they see my awesome profile picture? Do they know how much I spent on those headshots? Who doesn’t like fuschia? I don’t understand why they are leaving my website so soon? Isn’t the sparkly bird gif an eye catcher? Have you asked yourself any of these questions about your excellent site? If so, and the answers still baffle you it’s time to look at not only what you enjoy, but what your customers would like to experience when visiting your page. Okay, maybe we are a poking a little fun at the glittery adornments, but there is nothing funny … Continue reading

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How to Boost Your Website’s Local Search Optimization

How to Boost Your Website’s Local Search Optimization

Posted on June 5, 2017

Today, there is a lot of focus on local search optimization. There was a time when users were searching for global information. However, smartphones have changed the how, when, and why people are performing online searches. Quite literally, people what personalized information that is locally relevant. They are seeking local answers to their questions and solutions to their problems. This is because different locations may define a problem differently. For example, the local real estate agent will have more relevant housing marketing insight. Don’t your agree? SEOmoz reports that 76 percent of users utilize search engines to find local business information. Moreover, 67 percent used … Continue reading

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3 Easy Tips for Improving Your Site’s User Experience

3 Easy Tips for Improving Your Site’s User Experience

Posted on May 29, 2017

Website design isn’t what most people think it is. Website design isn’t at all about creating a fancy website that has all sorts of eye-catching slideshows, images and multimedia. It’s not about looks, it’s about what works. It’s about designing a website to have the highest conversion rate possible. Here are some tips on how to do that. Have a Clear Call-To-Action You don’t want your visitors to admire your website’s beauty; you want them to take action. Make sure that your call-to-action is clear and conspicuous to all visitors as soon as they land on your site. Make it … Continue reading

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Is Internal Linking a Part of Your Search Engine Optimization Strategy?

Is Internal Linking a Part of Your Search Engine Optimization Strategy?

Posted on May 15, 2017

A link connecting one web page to another on the same website is an internal link. Internal linking is one of the easiest search engine optimization strategies you can implement. Of those aware of the technique, too many do it as an afterthought. Some may even allow a plugin or other software to do the job for them. This is a mistake because internal linking is too important a strategy to ignore or leave to a piece of software. It’s ironic that some website owners go to great lengths to get inbound links, yet overlook or undervalue the readily attainable … Continue reading

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Why Your Website Needs a Responsive Design

Why Your Website Needs a Responsive Design

Posted on May 1, 2017

01We are in the era of the mobile web. According to StatCounter.com, more people now access the internet via a smartphone or tablet than via a desktop computer. Simply put, this means that your website must employ responsive design. What is that, you ask?  To a web designer, it means a site that uses fluid grids, flexible layouts and CSS.  To a business owner, it means a website that looks good on any kind of device.   This is important because old-school, non-responsive sites frustrate smartphone and tablet users.  Mobile users expect websites to render well on their devices. They … Continue reading

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What Is Google AMP? And Should You Use It?

What Is Google AMP? And Should You Use It?

Posted on April 17, 2017

Google AMP is all the rage these days. More and more websites are switching to AMP, including some top websites like the New York Times, Forbes, Lifehacker, and the BBC.  AMP stands for Accelerated Mobile Pages, and it’s a technology that makes your website super adaptive for viewing on mobile devices. It basically cuts down on the heavy HTML and only displays the necessary elements. This has a few benefits. First of all, it makes your website load faster. AMP pages can load up to 85 percent faster than non-AMP pages. Faster loading times lead to a better user experience, … Continue reading

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Should Your Website Design Consider Color Blindness?

Should Your Website Design Consider Color Blindness?

Posted on April 10, 2017

Many businesses don’t even think about color blindness during website design. However, according to the National Eye Institute, this disability is suffered by as many as 8 percent of men (approximately 10.5 million) and 0.5 percent of women with Northern European ancestry. Nonetheless, a crucial aspect of an effective website design is user experience and accessibility. Does your website address this visual impairment? Essentially, color blindness is the inability to distinguish or perceive certain colors in the same way as those without the condition. In an extreme form, called monochromacy, things appear in grayscale, similar to a black and white movie. However, … Continue reading

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