The Dynamic Practice of Search Engine Optimization

The Dynamic Practice of Search Engine Optimization

Posted on May 21, 2018

Often, people ask: What is SEO (Search Engine Optimization), and why do I need it? The answer to this question is simple: SEO is many things to many people, and you need it to compete in an online marketplace that is bigger than ever before. The roots of SEO exist in helping you rank well within the search engines so that your customers can engage with your brand. The process of implementing search engine optimization should be considered a long-term engagement. Things Change As your products and services continue to evolve, so should your online presences. It is commonplace for … Continue reading

How Responsive Design Can Keep Users on Your Site

How Responsive Design Can Keep Users on Your Site

Posted on January 15, 2018

The ability to attract users to your website is overrated. The ability to keep them there, however, is rare and valuable. In this blog, we’ll explain how you can attract and hold users on your site by switching to responsive design. Users avoid poorly designed sites  Users do everything they can to avoid poorly designed sites. They’d rather go back to Google’s SERPs and find another site than wait for a slow one to load or try to figure out non-intuitive navigation. According to this Huffington Post article, some users even factor these aspects into a company’s credibility: “Let’s look at some facts, 94% … Continue reading

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Search Engine Optimization: Is Keyword Density Still a Thing?

Search Engine Optimization: Is Keyword Density Still a Thing?

Posted on December 25, 2017

In this blog, we’ll talk about a classic search engine optimization topic: keyword density. We’ll take a look at its current role today and how that has changed over the years. The old days In the old days, keyword density was everything in regard to SEO. Businesses would write their entire websites in such a way to capitalize on this. This, of course, led to some terrible content. Businesses were writing for search engines and not for real people. Google eventually realized that its emphasis on keyword density was leading to sub-par websites. It then changed course. Keyword density today Nowadays, … Continue reading

Implementing Website Security HTTPS Requirement

Implementing Website Security HTTPS Requirement

Posted on December 4, 2017

As hackers and thieves become more aggressive than ever before, website owners must be more cognizant of security. No matter what kind of website, it may hold private data of other individuals or companies that should remain private. This is even more important when considering e-commerce sites that hold credit card information, addresses, phone numbers of other valuable data of consumers. Today, more website administrators are implementing SSL certificates to resolve this problem. SSL certificates are powerful ways to improve website security. Once they are implemented, the website is accessed over HTTPS protocol. HTTPS encrypts the data sent between the … Continue reading

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Why You Should Not Do Your Web Design Alone or Use a Generic Template

Why You Should Not Do Your Web Design Alone or Use a Generic Template

Posted on November 27, 2017

Every website owner knows they need to have a great website design. But most don’t know what makes a good website design. When doing web design alone, you’re likely to mess up. You want to make sure that your visitors can easily access and navigate your website. However, you need to make sure that you don’t overwhelm them. Unfortunately, this is what usually happens with DIY websites. Remember, you want to use your website to bring in sales and conversions. If things are too complicated with too many options, your website will convert at a lower rate. Your website needs to be optimized around … Continue reading

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Increase Conversions by Making Better Use of Images in Your Website Design

Increase Conversions by Making Better Use of Images in Your Website Design

Posted on November 20, 2017

It’s well known that images make web pages more attractive because they break up tedious blocks of text. People are, after all, highly visual and experience the world that way. Naturally, they would find websites with some visual stimulation more appealing. But using images merely to beautify your website is underutilizing their power. Specifically, you aren’t using their power to increase your sales and profits. The type of images you choose has a profound impact on your conversion rates. Here are three ways of using imagery in your website design to increase conversions: Use Images That Emotionally Convey Your Product’s Benefits … Continue reading

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Local Search: The Secret to Getting Backlinks

Local Search: The Secret to Getting Backlinks

Posted on November 13, 2017

Backlinks play an important role in getting a good local site ranking. In this blog, we’ll explain what they are and how you can acquire them: What are backlinks? A backlink is a link from another website to yours. These have a lot of weight in the context of local search, because it means someone is talking about or referencing your business. It could be a recommendation of your services, a review of your restaurant, or a citation of your research.   Easy backlinks  Organic backlinks are the best kind, but they take forever to acquire. You just need to wait … Continue reading

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Ways Web Design Impacts User Experience

Ways Web Design Impacts User Experience

Posted on September 4, 2017

Do you understand how web design impacts user experience? Today, visitors have an expectation of websites being more usable that ever. If your business has not completed a redesign in a while, you are likely falling behind your competition.  User experience has improved for a number of reasons. Advanced website design techniques and advancements in personal technology have helped create this demand. But, it is businesses understanding of user experience which is inspiring people to offer more than just an HTML website. Professional web designers understand one very important fact about users. They must create a web design that within 8 seconds … Continue reading

Four Website Design Mistakes That Are Hurting Your Business

Four Website Design Mistakes That Are Hurting Your Business

Posted on August 14, 2017

If your Internet marketing efforts are producing disappointing results, the problem could lie with your web design. How can you determine if poor conversion is a website problem? A close look at your website analytics might reveal high bounce rates and short visitor times. In addition, website design mistakes like the four listed below could be at the heart of your problem. Poor Use of White Space Good page structure makes your content more attractive and easily read. Haphazard arrangements or densely packed content and advertisements confuse and possibly annoy the visitor. The key to good page structure is using … Continue reading

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3 Common Web Design Myths

3 Common Web Design Myths

Posted on June 19, 2017

Want more customers? Then you need a great website design. Your website is the face of your brand on the web, just like the outdoor facade of your office building and the appearance of your staff reflects your company style. Here are a few common myths about web design. Myth #1: You Can Do It Plain and Easy You’ve probably come across an untold number of websites that are using pre-designed templates or WordPress themes and are using images that were obviously pulled from free stock photo websites. If you want to be unique and present your brand, you need … Continue reading

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