The Fundamentals of Website Design, How to Attract and Convert Visitors

The Fundamentals of Website Design, How to Attract and Convert Visitors

Posted on January 11, 2017

The rapidly evolving nature of website design, technology and optimization make it more important than ever to have a superior website design. The website has to attract and engage your potential customer efficiently. Your website is the first “face” your clients see when searching for your products, make that initial meeting shine. This digital representation of your company needs to be both aesthetically pleasing and user-friendly. All SEO marketing efforts will fall flat if your website is a boring dud incapable of engaging and directing traffic. Website tips 101. With that in mind, here are several tips to create the … Continue reading

Website Development: Make Your Content Easy to Find

Website Development: Make Your Content Easy to Find

Posted on November 28, 2016

Organization is more of the most important components of website development. Having a nice, clean site layout is necessary for a couple of reasons. In this blog, we’ll explain how it helps optimize your SEO and generate leads. Site navigation and SEO All Google really cares about is its user experience. The company doesn’t pay much attention to SEO unless some businesses are gaming the system. Even if that happens, it just takes one update to set things straight. One thing Google’s bots look at is the number of clicks it takes to get to your content. A recent Business.com article explains the process and why … Continue reading

Increase Your Page Loading Speed with These Website Development Tips

Increase Your Page Loading Speed with These Website Development Tips

Posted on September 27, 2016

If you employ brilliant writers for your blog posts, use the best copywriters for your sales pages, have landing pages optimized for conversion, have a mobile friendly website, and employ a talented marketing team, then they are poorly utilized if your website has slow page loading speeds. The reason is that much of the traffic driven to your website by your capable marketing team, will not have the patience to wait for the pages to load. Users of the Internet today want to do more with their limited time, and waiting seven to ten seconds for pages to load on a slow website … Continue reading

Website Development: Performance vs. Design

Website Development: Performance vs. Design

Posted on May 25, 2016

There are certain trade-offs associated with website development that businesses have to confront. If you optimize your site for desktop computers, for example, then your site won’t function as well on mobile devices. One of the most important decisions is whether you want to prioritize your site’s functionality or design. Some businesses may care more about their brand’s aesthetic as opposed to their site’s performance. Unless you’re in a very visual industry, however, we recommend prioritizing your site’s functionality. The reason for this stems from how consumers browse sites. A recent Business 2 Community article explains the impatience that most consumers have in regard to company … Continue reading

Website Development: How Far Can You Take Your Blog?

Website Development: How Far Can You Take Your Blog?

Posted on April 22, 2016

Blogging is an integral role of website development in terms of expanding your reach online. You have everything to gain from blogging and almost nothing to lose, provided that you maintain a high level of quality. The two mains reasons why you should blog have to do with your brand identity and search engine optimization. By adding a new blog once a week to your website, you can inform users about your brand and enhance your SEO at the same time. If you’d like to go a little further with your blogging efforts, then you can try building a community. In addition to interacting … Continue reading

Can a Business Survive without Website Development in 2016?

Can a Business Survive without Website Development in 2016?

Posted on February 22, 2016

Website development may not excite the average business owner, but it’s an essential component of online marketing. With it, you can attract more prospective customers to your site and convert leads into sales. Here are a few things all business owners should know regarding website development: Cohesion of design and function Maybe not consciously, but many people judge companies based on their websites. If your website is clunky or has an unappealing design, then users won’t be eager to contact your business. One of the most important aspects of website development is having a site that functions smoothly and matches … Continue reading

Website Development Design Tips for Converting Visitors Into Leads

Website Development Design Tips for Converting Visitors Into Leads

Posted on January 21, 2016

The primary purpose of a business website is to help turn website visitors into new customers. You can have a well-designed website, however, what is it really worth if it cannot convert visitors into customers? What is a conversion? In terms of generating new leads, a conversion can mean capturing a visitor’s email address and nurturing them into customers through email messages. Below are some website development design tips that can help improve your conversion rate on your business website. Use Forms and Place Them Strategically Web forms are the primary way to collect visitor email addresses. Your forms should ask for … Continue reading

4 Reasons Good Copywriting is Important to Website Development

4 Reasons Good Copywriting is Important to Website Development

Posted on August 26, 2015

The internet is filled with copywriting. Some of it is good but most of it is just words used to fill up the page. You need to pay attention to the words on your website and make sure that both you and your customers can relate to them. Why is good copy writing so important when you are developing and designing your website? You need to capture your reader’s attention. If not, they will go to another website to find what they need. You don’t want to lose your business to a competitor do you? Good copywriting shows your readers that you … Continue reading

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3 Ways Professional Website Development Gives Small Businesses a Competitive Edge Online

3 Ways Professional Website Development Gives Small Businesses a Competitive Edge Online

Posted on June 8, 2015

Considering that large corporations are able to budget tens of millions of dollars to maintaining their online presence, it is easy to understand why small business owners assume that they will be unable to compete online. We have found, however, that this is simply not the case. Here are three ways in which professional website development can enhance your company’s online presence and give your small business a competitive advantage: Clarity A professional website developer will be able to help you identify your purpose or purposes for which your website exists. For example, as a business owner, do you want a site that … Continue reading