Web Design for Optimal Holiday Sales

Web Design for Optimal Holiday Sales

Posted on November 12, 2018

Holiday sales are projected to increase 17-22% in 2018. Is your website ready for the increased opportunity? Whether you sell electronics, books, toys or consultations, someone will be shopping for it during the holiday season, and now is the time to get ready. There are several things to think about when preparing a retail website for months with a higher purchase rate. With the right tweaks and adjustments to your site’s design (and a few other details), you can make the most of your holiday opportunities.  Design elements to think about before the holidays: 1. Homepage banner. Is your home … Continue reading

What Website Development Can Do For Your Site

What Website Development Can Do For Your Site

Posted on November 5, 2018

If you are fortunate, you have a pretty clear vision for what you want your website to be. You may even have the ideal flow of the user activity sketched out and ready to show your team. You know how you want it to look, feel and work. However, now you have to decide how to make your dreams a reality. Can you make it happen? The answer is yes, but it may not be as simple as you think. The higher the expectations you have for the intuitiveness and performance of your website, the better the chances are that you … Continue reading

The Important Difference Between SSL Certificates and Web Security

The Important Difference Between SSL Certificates and Web Security

Posted on October 29, 2018

Those new to websites and e-commerce may find website security a bit confusing. You may have started your website or blog using WordPress due to the ease of its content management system or design templates. It doesn’t provide push button security though. You have a few hoops to jump through to secure any website. One of those is obtaining and activating an SSL certificate. Some people confuse this with meaning their website is secure, but it really comprises a small part of security. SSL Certificate Defined A Secure Sockets Layer (SSL) provides an encrypted communication pathway between a web browser … Continue reading

Improving User Experience with Web Design

Improving User Experience with Web Design

Posted on October 22, 2018

Are you looking for better results online? You may want to consider improving the user experience of your site. A high user engagement, or a good user experience, is positively associated with visitor return rate and click-through rate. Basically, if your site is easy to use, then people will like it and use it more. For a business or website manager, having happy users is a reward in itself, because it will make you happier as well, but it can also mean greater success for you and your business.  An integral element of user experience that would be wise to … Continue reading

Website Security and You

Website Security and You

Posted on October 15, 2018

Website security may not seem like an urgent item on your to-do list, but we can assure you that it should be. Having a secure website to protect your client’s information is mission critical for long term website sales and marketing success. You can probably think of a few major companies that did not have website security as high on their to-do list as they should have, and they paid dearly for it. Their lack of upkeep led to their imminent downfall. Don’t let this be you or your business.  Your clients are trusting you with sensitive information that could … Continue reading

The Importance of a Professionally Designed Website

The Importance of a Professionally Designed Website

Posted on October 1, 2018

When developing a website for your business, the important thing is to have a plan or goal for your website. Deciding that you want to make a website and just deciding to “figure it out as you go” is one of the worst decisions you can make. If you need a website and do not have a concrete plan for how you want it to be designed and what its purpose is then you will inevitably get partway through the design process and change your mind on what to do with it. This can be catastrophic as it can result … Continue reading

The Importance of Secure WordPress Hosting

The Importance of Secure WordPress Hosting

Posted on September 24, 2018

In Charleston SC, as with everywhere in the world, WordPress Security is a major focus. The importance of website security often involves more than just the business involved. Indeed it can mean massive problems for customers, search engines, and even service providers. In this article we will focus on some common ways websites can be hacked and what the effect of those hacks may be.   Method #1: Brute Force and Common Words In this method, a hacker uses software to put in different passwords again and again. The idea is to expose easy to guess passwords. Another potential danger … Continue reading

What Do Internet Marketing Firms Do?

What Do Internet Marketing Firms Do?

Posted on September 10, 2018

If you run a business in the digital age, it’s absolutely imperative for the growth of your company that you engage in internet marketing to create new sales leads and engage with customers and prospects. The purpose of internet marketing firms is to provide services to businesses that need help with establishing a strong digital presence. In a world where most of your customers are online, your marketing efforts must focus on specific areas to be able to reach those customers and get them interested in the products or services you offer. Build Powerhouse Websites Your website serves as your business’ home base and digital … Continue reading

The Importance of Web Security for Small Businesses

The Importance of Web Security for Small Businesses

Posted on September 3, 2018

In today’s digital market, many small businesses make the mistake of thinking that they are too small to be targets of cyber-attacks. This results in a false sense of security-the reality is, that small business are actually more attractive not less. If you own a small business, you need to understand the multitude of threats your business can face; take a look at the following reasons that your small business should invest in Secure WordPress Hosting.    Vulnerability  Small businesses are particularly vulnerable to attack. According to USA Today Verizon’s 2017 Breach Investigation Report showed how security breaches have hit small business far more … Continue reading

Yes, Your Brick and Mortar Business Needs Internet Marketing Solutions

Yes, Your Brick and Mortar Business Needs Internet Marketing Solutions

Posted on August 27, 2018

One common question we get from our clients is, “Do I really need to worry about internet marketing if all my business is local?” We always respond the same way: yes. Even for a business that focuses entirely on Charleston customers, you still need to have a digital marketing strategy.  Giving some attention to the online space allows local business to capitalize on the benefits that technology and data provide. Here are just three of the many reasons that you need to incorporate internet marketing into your outreach plans.     Your Customers Are Online The key to any successful marketing campaign … Continue reading