Discover the Web Design Trends for 2019

Discover the Web Design Trends for 2019

Posted on December 17, 2018

Web design is critical for a business website’s success. Over the course of just one year, there are many changes including search algorithm updates, best practices, and consumer trends. A website that appears cutting edge when launched can sometimes become dated in just a few short months.  A website does not improve with age. So, if your business website has not been updated in a few years, there is a good chance that it does not conform to current trends in format, function, and style. According to Search Engine Land, a leading news and information source on search engine marketing, a failure to … Continue reading

Web Design for Peak Engagement in 2019

Web Design for Peak Engagement in 2019

Posted on December 10, 2018

A fresh new year is just around the corner, and it’s a great time to commit to new goals.  If you are the typical go-getter business owner, you’ve already sat down and set amazing goals for 2019. You feel inspired and driven towards accomplishing these things. One or more of your goals may include finances, and you may want to increase your business sales for a more prosperous life.  One quick question. When’s the last time you redesigned your website? One of your goals should include growing your online business by updating your web design in 2019. Here’s 3 reasons. 1. … Continue reading

What Custom Web Design Can Do for Your Business

What Custom Web Design Can Do for Your Business

Posted on December 3, 2018

It’s hard to overstate the importance of having the right web design for your business. The design and layout of your website should have the needs of your online customer in mind. This would be similar to the way a brick and mortar store’s physical layout and decor matches the need of the customer. For example, some coffee shops have lounge chairs and mood music to reduce stress for the busy executives they cater to. In a similar way, the better your website is at accommodating online visitors, the more successful you will be. Template designs or out of the … Continue reading

Reduce Bounce with Optimal Web Design

Reduce Bounce with Optimal Web Design

Posted on November 19, 2018

Are you struggling to achieve your website goals? If web sales are down, conversions are low, or leads are sparse, you may need to consider making a few tweaks to your site. Just a few design changes can reduce website bounce and help your site be more successful.  What is bounce? Website “bounce” is when someone lands on your site and then, sooner rather than later, bounces out of it by ending the session. A small amount of bounce is ok, because not everyone that lands on your site was looking for you. However, increasing percentages of bounce can indicate … Continue reading

Web Design for Optimal Holiday Sales

Web Design for Optimal Holiday Sales

Posted on November 12, 2018

Holiday sales are projected to increase 17-22% in 2018. Is your website ready for the increased opportunity? Whether you sell electronics, books, toys or consultations, someone will be shopping for it during the holiday season, and now is the time to get ready. There are several things to think about when preparing a retail website for months with a higher purchase rate. With the right tweaks and adjustments to your site’s design (and a few other details), you can make the most of your holiday opportunities.  Design elements to think about before the holidays: 1. Homepage banner. Is your home … Continue reading

Improving User Experience with Web Design

Improving User Experience with Web Design

Posted on October 22, 2018

Are you looking for better results online? You may want to consider improving the user experience of your site. A high user engagement, or a good user experience, is positively associated with visitor return rate and click-through rate. Basically, if your site is easy to use, then people will like it and use it more. For a business or website manager, having happy users is a reward in itself, because it will make you happier as well, but it can also mean greater success for you and your business.  An integral element of user experience that would be wise to … Continue reading

The Importance of a Professionally Designed Website

The Importance of a Professionally Designed Website

Posted on October 1, 2018

When developing a website for your business, the important thing is to have a plan or goal for your website. Deciding that you want to make a website and just deciding to “figure it out as you go” is one of the worst decisions you can make. If you need a website and do not have a concrete plan for how you want it to be designed and what its purpose is then you will inevitably get partway through the design process and change your mind on what to do with it. This can be catastrophic as it can result … Continue reading

What Do Internet Marketing Firms Do?

What Do Internet Marketing Firms Do?

Posted on September 10, 2018

If you run a business in the digital age, it’s absolutely imperative for the growth of your company that you engage in internet marketing to create new sales leads and engage with customers and prospects. The purpose of internet marketing firms is to provide services to businesses that need help with establishing a strong digital presence. In a world where most of your customers are online, your marketing efforts must focus on specific areas to be able to reach those customers and get them interested in the products or services you offer. Build Powerhouse Websites Your website serves as your business’ home base and digital … Continue reading

Yes, Your Brick and Mortar Business Needs Internet Marketing Solutions

Yes, Your Brick and Mortar Business Needs Internet Marketing Solutions

Posted on August 27, 2018

One common question we get from our clients is, “Do I really need to worry about internet marketing if all my business is local?” We always respond the same way: yes. Even for a business that focuses entirely on Charleston customers, you still need to have a digital marketing strategy.  Giving some attention to the online space allows local business to capitalize on the benefits that technology and data provide. Here are just three of the many reasons that you need to incorporate internet marketing into your outreach plans.     Your Customers Are Online The key to any successful marketing campaign … Continue reading

Mastering Web Design: How to use White Space

Mastering Web Design: How to use White Space

Posted on August 20, 2018

Good web design doesn’t draw people into your site, it keeps them there looking through the site. Creating a responsive and aesthetically pleasing website is often difficult to get down, there is no exact science to making things look good. But there are many guidelines that can help you get as close as you can to that perfect webpage you’re chasing, and one of those techniques is learning how to use white space.   What is White Space? White space is a web design term for space on a page that is literally void of any content, the empty space … Continue reading