Website Development: Make Your Content Easy to Find

Website Development: Make Your Content Easy to Find

Posted on November 28, 2016

Organization is more of the most important components of website development. Having a nice, clean site layout is necessary for a couple of reasons. In this blog, we’ll explain how it helps optimize your SEO and generate leads. Site navigation and SEO All Google really cares about is its user experience. The company doesn’t pay much attention to SEO unless some businesses are gaming the system. Even if that happens, it just takes one update to set things straight. One thing Google’s bots look at is the number of clicks it takes to get to your content. A recent Business.com article explains the process and why … Continue reading

Website Development Tip: Eliminating Unnecessary Features Can Improve Security

Website Development Tip: Eliminating Unnecessary Features Can Improve Security

Posted on September 20, 2016

Cyber security is a critical challenge businesses struggle with when building their websites. Website security flaws can wind up exposing businesses and their customers to criminal activities. Sometimes, these unauthorized activities don’t involve any obvious theft or exposure of sensitive information. A recent article from Tech Crunch points out how some hackers exploit weaknesses in website code and use spam comments to underhandedly improve their own sites’ SEO. They quietly introduce bits of code to your site that might weaken your search engine rankings but improve theirs. Unfortunately, there isn’t any one way of completely preventing these devious activities. However, … Continue reading

Can a Business Survive without Website Development in 2016?

Can a Business Survive without Website Development in 2016?

Posted on February 22, 2016

Website development may not excite the average business owner, but it’s an essential component of online marketing. With it, you can attract more prospective customers to your site and convert leads into sales. Here are a few things all business owners should know regarding website development: Cohesion of design and function Maybe not consciously, but many people judge companies based on their websites. If your website is clunky or has an unappealing design, then users won’t be eager to contact your business. One of the most important aspects of website development is having a site that functions smoothly and matches … Continue reading

Website Development Design Tips for Converting Visitors Into Leads

Website Development Design Tips for Converting Visitors Into Leads

Posted on January 21, 2016

The primary purpose of a business website is to help turn website visitors into new customers. You can have a well-designed website, however, what is it really worth if it cannot convert visitors into customers? What is a conversion? In terms of generating new leads, a conversion can mean capturing a visitor’s email address and nurturing them into customers through email messages. Below are some website development design tips that can help improve your conversion rate on your business website. Use Forms and Place Them Strategically Web forms are the primary way to collect visitor email addresses. Your forms should ask for … Continue reading