What Custom Web Design Can Do for Your Business

What Custom Web Design Can Do for Your Business

Posted on December 3, 2018

It’s hard to overstate the importance of having the right web design for your business. The design and layout of your website should have the needs of your online customer in mind. This would be similar to the way a brick and mortar store’s physical layout and decor matches the need of the customer. For example, some coffee shops have lounge chairs and mood music to reduce stress for the busy executives they cater to. In a similar way, the better your website is at accommodating online visitors, the more successful you will be. Template designs or out of the … Continue reading

Web Design for Optimal Holiday Sales

Web Design for Optimal Holiday Sales

Posted on November 12, 2018

Holiday sales are projected to increase 17-22% in 2018. Is your website ready for the increased opportunity? Whether you sell electronics, books, toys or consultations, someone will be shopping for it during the holiday season, and now is the time to get ready. There are several things to think about when preparing a retail website for months with a higher purchase rate. With the right tweaks and adjustments to your site’s design (and a few other details), you can make the most of your holiday opportunities.  Design elements to think about before the holidays: 1. Homepage banner. Is your home … Continue reading

What Website Development Can Do For Your Site

What Website Development Can Do For Your Site

Posted on November 5, 2018

If you are fortunate, you have a pretty clear vision for what you want your website to be. You may even have the ideal flow of the user activity sketched out and ready to show your team. You know how you want it to look, feel and work. However, now you have to decide how to make your dreams a reality. Can you make it happen? The answer is yes, but it may not be as simple as you think. The higher the expectations you have for the intuitiveness and performance of your website, the better the chances are that you … Continue reading

Improving User Experience with Web Design

Improving User Experience with Web Design

Posted on October 22, 2018

Are you looking for better results online? You may want to consider improving the user experience of your site. A high user engagement, or a good user experience, is positively associated with visitor return rate and click-through rate. Basically, if your site is easy to use, then people will like it and use it more. For a business or website manager, having happy users is a reward in itself, because it will make you happier as well, but it can also mean greater success for you and your business.  An integral element of user experience that would be wise to … Continue reading

Web Design or Development: Is There a Difference?

Web Design or Development: Is There a Difference?

Posted on May 14, 2018

When you need help building a website, finding someone in Charleston, SC isn’t that hard, if you know what you’re looking for. Many people use the words web design and website development interchangeably when describing what they’re looking for. The reality is, design and development complement each other and work together, but they are different things.  What Is Web Design? Web design is the customer’s interaction with your website. The design is the colors they see, the layouts and menus they navigate, the pages they read and the way your blog looks. It’s their experience on the surface, much like … Continue reading

The 3 Basic Rules of User Interface Design

The 3 Basic Rules of User Interface Design

Posted on April 23, 2018

User interface design can seem more complicated than it needs to be. In this blog, we’ll go over the three most important rules of UI design to give you a point of reference in case you get lost in the details.  Be Simple The best user interfaces are so simple that users can visit them for the first time and immediately know what to do. In many cases, the simpler the design, the intuitive it is for users.  According to HubSpot, the first step is to get rid of all site elements that don’t add anything to your UX:  “Adding unnecessary … Continue reading

3 Common Mobile Web Design Mistakes

3 Common Mobile Web Design Mistakes

Posted on February 12, 2018

It is common knowledge by now that it is important to have a mobile responsive website design. Despite this, many businesses make critical mistakes when it comes to designing their mobile websites. Here are some mistakes to avoid. Long Forms Long forms are always a pain to fill out, but they are certainly much worse on mobile devices. It takes time to fill out each field, and sometimes forms get buggy and cause problems. Reduce your fields for more conversions, at least on the mobile version of your site. Hiding Content Some people include less content and information on mobile … Continue reading

Web Design and Mental Models: Help Users Navigate Your Site

Web Design and Mental Models: Help Users Navigate Your Site

Posted on December 18, 2017

Ever wonder what goes on when a user interacts with your site? Understanding this relationship will help you design a better user experience. In this blog, we’ll go over mental models and their role in web design. What are mental models? Users develop mental models — consciously or not — when they learn a new system. This Econsultancy article explains that the system could be a store, a website, the process of buying a car, and limitless other scenarios: “Simply put, a mental model is what the user believes about a particular system. This system doesn’t have to be a digital product … Continue reading

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Ways Web Design Impacts User Experience

Ways Web Design Impacts User Experience

Posted on September 4, 2017

Do you understand how web design impacts user experience? Today, visitors have an expectation of websites being more usable that ever. If your business has not completed a redesign in a while, you are likely falling behind your competition.  User experience has improved for a number of reasons. Advanced website design techniques and advancements in personal technology have helped create this demand. But, it is businesses understanding of user experience which is inspiring people to offer more than just an HTML website. Professional web designers understand one very important fact about users. They must create a web design that within 8 seconds … Continue reading

3 Simple Foundations for User Friendly Website Design

3 Simple Foundations for User Friendly Website Design

Posted on December 28, 2015

Having a great looking website means nothing if that website isn’t easy for your customers to use. In the past decade we have seen a major shift in web design trends from grandeur to simplicity, favoring a simple but straightforward experience for users, rather than trying to impress with artistic skills. That isn’t to say that there is no room for creativity in web design, just that the experience of the user is the paramount concern when designing a website. This is especially true for commercial use. There are a number of tips that you can take into consideration when … Continue reading

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