Search Engine Optimization: Branded vs Unbranded Queries

Search Engine Optimization: Branded vs Unbranded Queries

Posted on October 23, 2017

In this blog, we’ll go over an important distinction in regard to search engine optimization: branded and unbranded queries. This seemingly small difference can actually make a big impact on your lead conversion strategy. Not all searches are the same  It’s not uncommon for marketers to put all Google searches into one big pot. They might not differentiate leads until they track their source (social media, PPC ad, organic search, etc). But searches are different just by the nature of their text. The semantics here are crucial, since they determine whether someone already knows your brand or not. Branded vs … Continue reading