How to Use Twitter to Generate Leads for Your Business

How to Use Twitter to Generate Leads for Your Business

Posted on August 3, 2016

Without a doubt, social media marketing has proven to be vital for the Internet marketing campaigns of many businesses. Not only does social media have the potential to boost the reputation of a business and its brand, but it can also initiate lead generation. If you want to take advantage of your business’s strong presence on Twitter, here are a few tips for using this social media website to generate leads. Treat Lead-Gen Tweets Differently It is important to treat tweets intended for lead generation differently from your regular tweets. The copy of lead-gen tweets should be clear and engaging. … Continue reading

How Can Social Media Improve Your Customer Retention?

How Can Social Media Improve Your Customer Retention?

Posted on June 21, 2016

Social media is constantly changing and improving its platforms. New platforms are being created to produce new markets all the time. These constant changes can make it hard to keep up, but maintaining company profiles on the most popular social media platforms can help your business increase its revenue. Social media platforms, such as Instagram, Facebook, and Twitter, have millions of users. They can help companies market to different people. So how can your company use social media to improve its customer retention? If you post content to your social media profiles that your customers want to see, they are more likely … Continue reading