How Can Social Media Improve Your Customer Retention?

How Can Social Media Improve Your Customer Retention?

Posted on June 21, 2016

Social media is constantly changing and improving its platforms. New platforms are being created to produce new markets all the time. These constant changes can make it hard to keep up, but maintaining company profiles on the most popular social media platforms can help your business increase its revenue. Social media platforms, such as Instagram, Facebook, and Twitter, have millions of users. They can help companies market to different people. So how can your company use social media to improve its customer retention? If you post content to your social media profiles that your customers want to see, they are more likely … Continue reading

Internet Marketing: How Important is Social Media?

Internet Marketing: How Important is Social Media?

Posted on May 12, 2016

There are so many facets of Internet marketing that it would be foolish to focus on just one. To the dismay of many business owners, we can’t just compare the effects of search engine marketing and email marketing. One aspect that businesses are always interested in is social media marketing. You may have heard that some companies, like Taco Bell, have had tremendous success increasing their brand awareness on Facebook, Twitter and Instagram. There’s no doubting the fact that social media is ubiquitous in our culture. Still, a potentially large audience doesn’t guarantee you marketing success. What you gain from social media will depend … Continue reading

The Same Core Principles Apply to Internet Marketing

The Same Core Principles Apply to Internet Marketing

Posted on March 29, 2016

Internet marketing might seem like something new at first, but it relies on the same core marketing principles. Although marketers now have access to new platforms, like social media and search engines, human psychology remains the same. Inbound Marketing is a good example of this. On the one hand, some marketers say that content marketing is a new strategy that emerged after Google responded to search engine optimization strategies. But on the other hand, this Forbes article explains that content marketing has been around for more than a hundred years: “Content marketing was thriving far before the Internet, and even … Continue reading

Building A Company Brand With Social Media Marketing

Building A Company Brand With Social Media Marketing

Posted on March 17, 2015

In today’s media dense culture, more and more businesses are realizing the importance of building their brand through social media marketing. Online presence on social media provides three significant benefits that can help to solidify the legitimacy of any brand and profitability of a company. Broaden Consumer Awareness Social Media Marketing offers the ability to reach more potential customers than ever before. Not only can a company choose the dynamic they would like to reach when creating an advertising campaign, this type of marketing also provides the unique benefits of organic (when a potential customer interacts with a company’s page … Continue reading