How Images Help Your Search Engine Optimization

How Images Help Your Search Engine Optimization

Posted on September 18, 2017

The “wall of text” effect that repels readers is well-known. Unbroken text not only looks daunting, it makes for a more difficult read because it isn’t broken down into smaller and more easily “digestible” information chunks. However, even text that is broken up with appropriate subheaders still makes the page look bland to most people. The reason is that it lacks visual appeal. Images that provide this appeal will draw the visitor to read your content. In many cases, images do more than this in that they help the visitor to understand and appreciate your content. Because of this, images … Continue reading

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Improving Site Speed for Stronger Search Engine Optimization

Improving Site Speed for Stronger Search Engine Optimization

Posted on July 17, 2017

Search Engine Land recently came out with an article discussing SEO in light of how Google algorithms and ranking factors have become more complex and opaque. Rather than try to account for all the criteria (and there are numerous factors that feed into search engine ranking), the article urges companies to prioritize and focus on certain qualities in their website. Among those qualities is site speed. Why is site speed important? If your site loads more quickly: It will perform significantly better in search results. Visitors will be less likely to hit the back button in frustration (the article points out how people … Continue reading

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The Importance of Local Search Optimization for Business

The Importance of Local Search Optimization for Business

Posted on July 10, 2017

Did you come across this article looking for information on Local Search Optimization? Today, many businesses understand the importance of being online, having a website, and maintaining a social presence. However, online marketing is different from traditional marketing strategies. There is an inbound strategy which builds an audience at every stage of the sales funnel and consumer life-cycle. That said, Local Search Optimization (or Local SEO) is not just for the small, local business. Every savvy business owner will focus on local search. The average user is looking for a business in a specific area. Therefore, Google and other search engines … Continue reading

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3 SEO Tips for Getting High-Quality Content and Links

3 SEO Tips for Getting High-Quality Content and Links

Posted on May 23, 2017

What makes a good SEO strategy? The answer, of course, is quality content and quality links. Here are a few tips to getting more quality links and more quality content. Reclaim Your Links Link reclaiming is a simple process that will bring in a lot of new high-quality backlinks for free. Here’s how it works: Find out where your brand, blog or company has been mentioned on the web (without being linked to). Use a tool such as Buzzsumo or even Google Alerts for this. Create a list of high-quality websites that mention you. Contact the owners, thank them for … Continue reading

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Is Internal Linking a Part of Your Search Engine Optimization Strategy?

Is Internal Linking a Part of Your Search Engine Optimization Strategy?

Posted on May 15, 2017

A link connecting one web page to another on the same website is an internal link. Internal linking is one of the easiest search engine optimization strategies you can implement. Of those aware of the technique, too many do it as an afterthought. Some may even allow a plugin or other software to do the job for them. This is a mistake because internal linking is too important a strategy to ignore or leave to a piece of software. It’s ironic that some website owners go to great lengths to get inbound links, yet overlook or undervalue the readily attainable … Continue reading

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Three Ways to Improve Your Performance on Hyper-Local Searches

Three Ways to Improve Your Performance on Hyper-Local Searches

Posted on May 8, 2017

Recently, Search Engine Land came out with a list of six types of businesses that would especially benefit from stronger local Internet search rankings. They write about plumbers, medical practitioners, lawyers, restaurants and bars, real estate services, and pet services. Even if your business doesn’t fall into one of these types, it may be critical for you to strengthen your search engine optimization (SEO) for local searches. Many times, when people try to find businesses online, they perform a hyper-local search – they look for a business near them, not just in the general region or city, but within a … Continue reading

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Links That Matter and Links That Hurt Your SEO

Links That Matter and Links That Hurt Your SEO

Posted on April 24, 2017

Most people will say that link building is an outdated search engine optimization method, and that it’s a waste of time. They happen to be correct. Building hundreds of low-quality links through spam and link farms will only get your site penalized. However, to say that backlinks do not matter is simply untrue. Links do still matter. What changed is that Google looks at the quality of the links now, whereas they used to look at the quantity. So if you get a few links from high-quality sites, your rankings will go up.  Outgoing links are important too. If you link to … Continue reading

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What Is Google AMP? And Should You Use It?

What Is Google AMP? And Should You Use It?

Posted on April 17, 2017

Google AMP is all the rage these days. More and more websites are switching to AMP, including some top websites like the New York Times, Forbes, Lifehacker, and the BBC.  AMP stands for Accelerated Mobile Pages, and it’s a technology that makes your website super adaptive for viewing on mobile devices. It basically cuts down on the heavy HTML and only displays the necessary elements. This has a few benefits. First of all, it makes your website load faster. AMP pages can load up to 85 percent faster than non-AMP pages. Faster loading times lead to a better user experience, … Continue reading

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Why SEO Tools Won’t Save Your Local Search Campaign

Why SEO Tools Won’t Save Your Local Search Campaign

Posted on April 3, 2017

We’ve seen many businesses rely on SEO tools for their local search campaigns. These campaigns almost always lack a holistic approach and misuse SEO tools.  SEO tools make your campaign more efficient The correct usage of SEO tools will make your campaign more efficient. They’ll help you target keywords, identify your competitors, and optimize your content for search engines. In this respect, there’s no reason not to incorporate them in your campaign.  SEO tools can’t think for you  It’s clear that SEO tools can’t think for you, but that’s exactly what many businesses seem to expect from them. This Search Engine Land article explains why … Continue reading

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Search Engine Optimization & Your Digital Success

Search Engine Optimization & Your Digital Success

Posted on March 13, 2017

Search Engine Optimization, or SEO, is a process that businesses and brands can use to optimize their online web presence and drive traffic to their websites. You’ve probably heard the term used by marketing professionals, but do you truly understand how it works? Search engines, like Google and Bing, are determined to provide users with search results that are extremely relevant to the keywords used in the search query. Web marketing professionals use SEO to let search engines know that a site is relevant and related to a specific set of keywords. There are a whole slew of technical tactics … Continue reading

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