How Does Local Search Actually Work?

How Does Local Search Actually Work?

Posted on October 6, 2017

For many small businesses, much of the information about SEO and local search is almost incomprehensible. There are “how to” articles which may be easy to understand, but don;t really explain the “why” of it all. On the other hand, the more technical essays are often not very forthright and straightforward. However, some of this is because Google and other search engines don’t really provide good insights into how their algorithms function. Thanks to the recent 2017 Local Search Ranking Factors Survey results, provided by the good people at Moz, we can present a more direct answer on how local search actually works and … Continue reading

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How to Get Started With Schema Markups for Local SEO

How to Get Started With Schema Markups for Local SEO

Posted on October 2, 2017

What are Schema markups? Why use them? And how can you use Schema to improve your local SEO? What Are Schema Markups? Schema markups are essentially HTML data that tell the SERPs information about your website and content. Without Schema markups, the SERPs may index your content, but they may not necessarily understand what exactly you are referencing. Schema markups are HTML tags that tell the SERPs exactly what you mean. Not only that, but this information can appear in the SERPs alongside your metadata. This will increase your click-through rate and your rankings. What Are Examples of Schema Markups? … Continue reading

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What Is Local SEO Marketing?

What Is Local SEO Marketing?

Posted on September 25, 2017

Every business that relies on location-specific customers must also focus on Local SEO marketing. It is the most effective way to market your company online, promoting your products and service to a local audience. Local SEO marketing employs multiple techniques and strategies so that your company ranks well not only with Google business listings, but also attracts traffic through directories like Yelp and Foursquare, localized content, targeted social media, and more. Today, the typical person is going online to find local businesses, research products and services, and find locally relevant information. Therefore, you can drastically increase the possibility of getting … Continue reading

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How Images Help Your Search Engine Optimization

How Images Help Your Search Engine Optimization

Posted on September 18, 2017

The “wall of text” effect that repels readers is well-known. Unbroken text not only looks daunting, it makes for a more difficult read because it isn’t broken down into smaller and more easily “digestible” information chunks. However, even text that is broken up with appropriate subheaders still makes the page look bland to most people. The reason is that it lacks visual appeal. Images that provide this appeal will draw the visitor to read your content. In many cases, images do more than this in that they help the visitor to understand and appreciate your content. Because of this, images … Continue reading

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Improving Site Speed for Stronger Search Engine Optimization

Improving Site Speed for Stronger Search Engine Optimization

Posted on July 17, 2017

Search Engine Land recently came out with an article discussing SEO in light of how Google algorithms and ranking factors have become more complex and opaque. Rather than try to account for all the criteria (and there are numerous factors that feed into search engine ranking), the article urges companies to prioritize and focus on certain qualities in their website. Among those qualities is site speed. Why is site speed important? If your site loads more quickly: It will perform significantly better in search results. Visitors will be less likely to hit the back button in frustration (the article points out how people … Continue reading

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The Importance of Local Search Optimization for Business

The Importance of Local Search Optimization for Business

Posted on July 10, 2017

Did you come across this article looking for information on Local Search Optimization? Today, many businesses understand the importance of being online, having a website, and maintaining a social presence. However, online marketing is different from traditional marketing strategies. There is an inbound strategy which builds an audience at every stage of the sales funnel and consumer life-cycle. That said, Local Search Optimization (or Local SEO) is not just for the small, local business. Every savvy business owner will focus on local search. The average user is looking for a business in a specific area. Therefore, Google and other search engines … Continue reading

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3 SEO Tips for Getting High-Quality Content and Links

3 SEO Tips for Getting High-Quality Content and Links

Posted on May 23, 2017

What makes a good SEO strategy? The answer, of course, is quality content and quality links. Here are a few tips to getting more quality links and more quality content. Reclaim Your Links Link reclaiming is a simple process that will bring in a lot of new high-quality backlinks for free. Here’s how it works: Find out where your brand, blog or company has been mentioned on the web (without being linked to). Use a tool such as Buzzsumo or even Google Alerts for this. Create a list of high-quality websites that mention you. Contact the owners, thank them for … Continue reading

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Is Internal Linking a Part of Your Search Engine Optimization Strategy?

Is Internal Linking a Part of Your Search Engine Optimization Strategy?

Posted on May 15, 2017

A link connecting one web page to another on the same website is an internal link. Internal linking is one of the easiest search engine optimization strategies you can implement. Of those aware of the technique, too many do it as an afterthought. Some may even allow a plugin or other software to do the job for them. This is a mistake because internal linking is too important a strategy to ignore or leave to a piece of software. It’s ironic that some website owners go to great lengths to get inbound links, yet overlook or undervalue the readily attainable … Continue reading

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Three Ways to Improve Your Performance on Hyper-Local Searches

Three Ways to Improve Your Performance on Hyper-Local Searches

Posted on May 8, 2017

Recently, Search Engine Land came out with a list of six types of businesses that would especially benefit from stronger local Internet search rankings. They write about plumbers, medical practitioners, lawyers, restaurants and bars, real estate services, and pet services. Even if your business doesn’t fall into one of these types, it may be critical for you to strengthen your search engine optimization (SEO) for local searches. Many times, when people try to find businesses online, they perform a hyper-local search – they look for a business near them, not just in the general region or city, but within a … Continue reading

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Links That Matter and Links That Hurt Your SEO

Links That Matter and Links That Hurt Your SEO

Posted on April 24, 2017

Most people will say that link building is an outdated search engine optimization method, and that it’s a waste of time. They happen to be correct. Building hundreds of low-quality links through spam and link farms will only get your site penalized. However, to say that backlinks do not matter is simply untrue. Links do still matter. What changed is that Google looks at the quality of the links now, whereas they used to look at the quantity. So if you get a few links from high-quality sites, your rankings will go up.  Outgoing links are important too. If you link to … Continue reading

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