What Do Internet Marketing Firms Do?

What Do Internet Marketing Firms Do?

Posted on September 10, 2018

If you run a business in the digital age, it’s absolutely imperative for the growth of your company that you engage in internet marketing to create new sales leads and engage with customers and prospects. The purpose of internet marketing firms is to provide services to businesses that need help with establishing a strong digital presence. In a world where most of your customers are online, your marketing efforts must focus on specific areas to be able to reach those customers and get them interested in the products or services you offer. Build Powerhouse Websites Your website serves as your business’ home base and digital … Continue reading

Mastering Web Design: How to use White Space

Mastering Web Design: How to use White Space

Posted on August 20, 2018

Good web design doesn’t draw people into your site, it keeps them there looking through the site. Creating a responsive and aesthetically pleasing website is often difficult to get down, there is no exact science to making things look good. But there are many guidelines that can help you get as close as you can to that perfect webpage you’re chasing, and one of those techniques is learning how to use white space.   What is White Space? White space is a web design term for space on a page that is literally void of any content, the empty space … Continue reading

What are Internet Marketing and Online Marketing Services?

What are Internet Marketing and Online Marketing Services?

Posted on June 15, 2018

Online marketing services help you to promote your business and its products and services on the Internet. Also known as digital or Internet marketing, online marketing can include a wide range of strategies, but generally relate to building a powerful website and using it as the basis for your marketing campaigns. Here’s a sampling of Internet marketing solutions that you might find from agencies in Charleston, SC and elsewhere. Search engine optimization: Also known as SEO, search engine optimization is the art/science of making your website more appealing to search engines. Google and other search engines look at certain aspects … Continue reading

Organic Search Engine Optimization Vs. Pay Per Click: What’s The Difference?

Organic Search Engine Optimization Vs. Pay Per Click: What’s The Difference?

Posted on June 8, 2018

Organic Search Engine Optimization, or SEO, and Pay Per Click, or PPC, are two different methods of Search Engine Marketing (SEM). Both of these tools can be used as a part of your marketing campaign, but there is are significant differences between the two. Let’s discuss these differences, based on search engine positioning, cost, and potential traffic. Organic SEO Search Engine Positioning – Organic Search Engine Marketing can land your website on the first page of Google’s search results if your website is optimized for SEO. Organic Search Engine Optimization, when done correctly, leads to long-term, organic search ranking. Pay per click … Continue reading

The Dynamic Practice of Search Engine Optimization

The Dynamic Practice of Search Engine Optimization

Posted on May 21, 2018

Often, people ask: What is SEO (Search Engine Optimization), and why do I need it? The answer to this question is simple: SEO is many things to many people, and you need it to compete in an online marketplace that is bigger than ever before. The roots of SEO exist in helping you rank well within the search engines so that your customers can engage with your brand. The process of implementing search engine optimization should be considered a long-term engagement. Things Change As your products and services continue to evolve, so should your online presences. It is commonplace for … Continue reading

Why We’ll See a Major Return to Search Engine Optimization

Why We’ll See a Major Return to Search Engine Optimization

Posted on April 2, 2018

While it was once a cornerstone of online marketing, SEO has taken a hit in recent years. Marketers have moved on to other inbound marketing channels such as email and social media. In this blog, though, we’ll explain why see expect to see a major return to SEO in the upcoming year.  The Infatuation with Social Media  With channels like Facebook, Snapchat, and Instagram, social media has moved to the center stage of online marketing. Businesses have made significant advancements through sharing original content and promoting their posts with paid ads.  The Return to SEO But there’s one problem with … Continue reading

Finding the Right Content Format for Your Search Engine Optimization Campaign

Finding the Right Content Format for Your Search Engine Optimization Campaign

Posted on February 5, 2018

Although an optimal SEO campaign will feature a mix of content formats, it’s normal for businesses to have their own favorites. In this blog, we’ll help you decide which format works best for your audience. Test different content formats To begin this process, create several new pieces of content, each featuring a different format. Then, share them with your audience and see how they perform. As this Search Engine Land article points out, you may find that you have a dedicated following on a particular platform: “Don’t limit yourself; a single piece of content can incorporate several types of media, including socially … Continue reading

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Multiple Sites and Their Hazy Impact on Search Engine Optimization

Multiple Sites and Their Hazy Impact on Search Engine Optimization

Posted on January 1, 2018

Having multiple sites is a valid search engine optimization strategy that could go horribly wrong for your business if used in the wrong situation. In this blog, we’ll explain when it’s good to have multiple sites and when you should combine them. The good: you can dominate search results for a keyword If there’s relatively low competition and your sites are all authoritative, then having multiple sites can give you a monopoly on Google’s SERPs for a given keyword. When a user searches a keyword, he’ll see multiple links which all lead to your business. The bad: all your sites … Continue reading

How Does Local Search Actually Work?

How Does Local Search Actually Work?

Posted on October 6, 2017

For many small businesses, much of the information about SEO and local search is almost incomprehensible. There are “how to” articles which may be easy to understand, but don;t really explain the “why” of it all. On the other hand, the more technical essays are often not very forthright and straightforward. However, some of this is because Google and other search engines don’t really provide good insights into how their algorithms function. Thanks to the recent 2017 Local Search Ranking Factors Survey results, provided by the good people at Moz, we can present a more direct answer on how local search actually works and … Continue reading

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How to Get Started With Schema Markups for Local SEO

How to Get Started With Schema Markups for Local SEO

Posted on October 2, 2017

What are Schema markups? Why use them? And how can you use Schema to improve your local SEO? What Are Schema Markups? Schema markups are essentially HTML data that tell the SERPs information about your website and content. Without Schema markups, the SERPs may index your content, but they may not necessarily understand what exactly you are referencing. Schema markups are HTML tags that tell the SERPs exactly what you mean. Not only that, but this information can appear in the SERPs alongside your metadata. This will increase your click-through rate and your rankings. What Are Examples of Schema Markups? … Continue reading

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