Boost Your Google SEO By Optimizing Local Search

Boost Your Google SEO By Optimizing Local Search

Posted on December 27, 2016

If you’re looking for something fun to do in your area, and aren’t really sure where to go, what do you do? Google it. Maybe something along the lines of, “fun things to do in (your city)”. This is called a Local Search – it’s where people look for products or services in their area by typing it into a search engine. The good news? Customers are looking for you on their own and all you have to do is be there for them, right on the front page of Google. But how? Think of your ideal customer. What type of … Continue reading

Why Your Local Search Rank Is Low

Why Your Local Search Rank Is Low

Posted on November 9, 2016

There are many factors that search engines use to rank local search engine results. The prime difficulty for entrepreneurs and small businesses is that large corporations are spending a significant amount of effort to capture local internet search results. The good news is you don’t need to spend a ton of money to compete, and most standard SEO practices apply. Consider for a moment the local real estate agent. She has spent the time and money creating a professional website. However, she is not coming up in local search queries. What we find is a list of local offices for national brokers, and a long list … Continue reading

Search Engine Marketing Tips — Focus on Relevance

Search Engine Marketing Tips — Focus on Relevance

Posted on October 17, 2016

One of the most difficult aspects of search engine marketing is converting visitors into active, paying customers. One way to increase the likelihood of a visitor becoming a customer is by making sure that your content, whether that be a blog post or a landing page, is relevant to what your visitor is expecting. This holds true for both organic search traffic and paid Google AdWords traffic, as further explained. Wording is Key When creating your PPC ad, remember that the wording of the ad is what someone who clicks on it will expect to see. The person clicking on the … Continue reading

Search Engine Marketing — Increase Your Landing Page

Search Engine Marketing — Increase Your Landing Page

Posted on July 13, 2016

When it comes to search engine marketing, it is important to optimize your landing page. When visitors reach your site via organic search, you can increase your conversion rates by using these tips to improve your landing page. Optimize Your Title and Description Make your title short, sweet, and to the point. Around forty characters is a good goal. The same goes for your product or services description. Don’t make it too lengthy. On the other hand, make a convincing case as to why your visitors should buy your product by highlighting the positive aspects of your product. Visitors should be … Continue reading

Search Engine Marketing and Search Engine Optimization: What’s the Difference?

Search Engine Marketing and Search Engine Optimization: What’s the Difference?

Posted on July 7, 2016

Search engine marketing (SEM) and Search engine optimization (SEO) can be difficult concepts to grasp, especially when many people mistakenly use the two terms interchangeably. It’s important to know the differences between SEM and SEO because both are valuable online marketing strategies. Both can help drive more visitors to your website and help you gain more customers! Let’s clear up the confusion once and for all and take a closer look at the differences between SEM and SEO. What is Search Engine Optimization? SEO is the process of specially designing websites and web content to gain high search engine rankings … Continue reading

Search Engine Marketing: Focus on Your Customers, not Google

Search Engine Marketing: Focus on Your Customers, not Google

Posted on May 18, 2016

It’s clear that search engine marketing is one of the more technical marketing practices. Some businesses, however, overemphasize this and focus too much on algorithms and metrics. The reality is that if you lose sight of your customers in your search engine marketing campaign, you won’t have any success. Even if you configure all of your website elements perfectly, you won’t get the desired results if you don’t focus on your target audience. Although search engine marketing is more technical than something like social media marketing, it follows the same core principles. According to a recent Chief Marketer article, the best SEM strategies emphasize the … Continue reading

3 Indicators You Can Look at to Track Your Search Engine Marketing Efforts

3 Indicators You Can Look at to Track Your Search Engine Marketing Efforts

Posted on April 28, 2016

Sometimes it’s difficult to know whether you’re making progress with your search engine marketing efforts or not. Even though you should adjust your expectations for the long-term, there are a few indicators you can track in the meantime. Your domain authority  Your site’s domain authority is probably the most telling indicator in regard to your search engine marketing campaign. It assigns your site a score of 1-100 that predicts your PageRank on Google. According to a recent Marketing Profs article, however, it’s not exactly representative of your SEO campaign. Instead, it shows how your site matches up against others in your industry: “Some … Continue reading

Why Keyword Tools Are Important For Search Engine Marketing

Why Keyword Tools Are Important For Search Engine Marketing

Posted on January 26, 2016

What’s a keyword tool, you ask? Keyword tools are an unavoidable necessity when it comes to search engine marketing. Without a keyword tool, you may be utilizing keywords throughout your website, but you will have no idea how many people are actually typing these keywords into the search engines each month. You also will have absolutely no clue as to how many competitors you have. In other words, you won’t know how many websites are targeting this very same keyword. This is a crucial piece of information to know, as it will directly affect your page rank. With a keyword … Continue reading

Improve Your Search Engine Marketing Efforts By Reviewing Your Past Performance

Improve Your Search Engine Marketing Efforts By Reviewing Your Past Performance

Posted on November 30, 2015

Reflecting on the past can give you some great insights. This is especially true for businesses that want to evaluate their past marketing success. When it comes to search engine marketing, you can find out what helped improve your Google PageRank and what possibly stalled it. Sometimes it’s hard to know what’s driving your search engine marketing success. There are tons of variables and it’s impossible to control them all. Even if you change one element, such as content creation, you can’t be sure that it’s responsible for any difference in your PageRank. Things become a lot clearer in hindsight, though. When you … Continue reading

3 Tips for Search Engine Marketing

3 Tips for Search Engine Marketing

Posted on October 6, 2015

Search Engine Marketing is a bit of a tricky subject. It used to mean packing as many keywords into the web content as was physically possible, and hoping that the sheer volume of traffic would increase revenue. With improvements to search engine algorithms, however, search engine marketing is easier than it was before. Search engines such as Google have adapted their algorithms to better serve consumers. This means that a website whose primary focus is also the consumer will be more successful than one which tries to manipulate the search algorithms. Since the technology is so sophisticated, search engine marketing is … Continue reading