How to Refocus Your Local Search Campaign

How to Refocus Your Local Search Campaign

Posted on February 26, 2018

There’s a lot of potential in local search marketing, but few businesses know how to turn that into results. Here are a few things you can do to refocus your campaign and start generating leads: Engagement happens on a local level  The more we find out about customer engagement, the more we learn just how important location is. According to this Search Engine Land article, the majority of engagement happens with local brands: “The majority of consumer engagement with brands (85-95 percent) happens through local listings, local web pages or other local search results. Location is often discussed synonymously with local, so … Continue reading

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Do You Have A Spot In Local Search Engine Results?

Do You Have A Spot In Local Search Engine Results?

Posted on January 8, 2018

Do you own and operate a business that thrives on your local customers? If your answer is yes, it is important that you understand how people use the internet to find local businesses. While many consumers find businesses in their community or neighborhood by asking family members and friends. If you are doing a successful job at operating your business, you will benefit from the word-of-mouth marketing method. However, you have to create an online presence if you want to make a huge impact. You have to have a strong presence online when people search for a specific product or … Continue reading

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Local Search: The Secret to Getting Backlinks

Local Search: The Secret to Getting Backlinks

Posted on November 13, 2017

Backlinks play an important role in getting a good local site ranking. In this blog, we’ll explain what they are and how you can acquire them: What are backlinks? A backlink is a link from another website to yours. These have a lot of weight in the context of local search, because it means someone is talking about or referencing your business. It could be a recommendation of your services, a review of your restaurant, or a citation of your research.   Easy backlinks  Organic backlinks are the best kind, but they take forever to acquire. You just need to wait … Continue reading

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How Does Local Search Actually Work?

How Does Local Search Actually Work?

Posted on October 6, 2017

For many small businesses, much of the information about SEO and local search is almost incomprehensible. There are “how to” articles which may be easy to understand, but don;t really explain the “why” of it all. On the other hand, the more technical essays are often not very forthright and straightforward. However, some of this is because Google and other search engines don’t really provide good insights into how their algorithms function. Thanks to the recent 2017 Local Search Ranking Factors Survey results, provided by the good people at Moz, we can present a more direct answer on how local search actually works and … Continue reading

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3 Points About Search Engine Optimization That Shouldn’t Be Ignored

3 Points About Search Engine Optimization That Shouldn’t Be Ignored

Posted on August 7, 2017

Getting high search engine results is key. However, it’s just as important to rank for the right keywords. Here are a few tips to help you out with your SEO efforts. Know Which Keywords to Use When choosing keywords to rank for, don’t just focus on the competition and the monthly search volume. It’s just as important that the keyword bring in targeted traffic. Some keywords may seem like a good choice, but may not actually be so. You have to ask yourself what the intent of the searchers are and whether they would find your website interesting enough to click through. … Continue reading

Improving Site Speed for Stronger Search Engine Optimization

Improving Site Speed for Stronger Search Engine Optimization

Posted on July 17, 2017

Search Engine Land recently came out with an article discussing SEO in light of how Google algorithms and ranking factors have become more complex and opaque. Rather than try to account for all the criteria (and there are numerous factors that feed into search engine ranking), the article urges companies to prioritize and focus on certain qualities in their website. Among those qualities is site speed. Why is site speed important? If your site loads more quickly: It will perform significantly better in search results. Visitors will be less likely to hit the back button in frustration (the article points out how people … Continue reading

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How to Boost Your Website’s Local Search Optimization

How to Boost Your Website’s Local Search Optimization

Posted on June 5, 2017

Today, there is a lot of focus on local search optimization. There was a time when users were searching for global information. However, smartphones have changed the how, when, and why people are performing online searches. Quite literally, people what personalized information that is locally relevant. They are seeking local answers to their questions and solutions to their problems. This is because different locations may define a problem differently. For example, the local real estate agent will have more relevant housing marketing insight. Don’t your agree? SEOmoz reports that 76 percent of users utilize search engines to find local business information. Moreover, 67 percent used … Continue reading

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3 SEO Tips for Getting High-Quality Content and Links

3 SEO Tips for Getting High-Quality Content and Links

Posted on May 23, 2017

What makes a good SEO strategy? The answer, of course, is quality content and quality links. Here are a few tips to getting more quality links and more quality content. Reclaim Your Links Link reclaiming is a simple process that will bring in a lot of new high-quality backlinks for free. Here’s how it works: Find out where your brand, blog or company has been mentioned on the web (without being linked to). Use a tool such as Buzzsumo or even Google Alerts for this. Create a list of high-quality websites that mention you. Contact the owners, thank them for … Continue reading

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Three Ways to Improve Your Performance on Hyper-Local Searches

Three Ways to Improve Your Performance on Hyper-Local Searches

Posted on May 8, 2017

Recently, Search Engine Land came out with a list of six types of businesses that would especially benefit from stronger local Internet search rankings. They write about plumbers, medical practitioners, lawyers, restaurants and bars, real estate services, and pet services. Even if your business doesn’t fall into one of these types, it may be critical for you to strengthen your search engine optimization (SEO) for local searches. Many times, when people try to find businesses online, they perform a hyper-local search – they look for a business near them, not just in the general region or city, but within a … Continue reading

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Why SEO Tools Won’t Save Your Local Search Campaign

Why SEO Tools Won’t Save Your Local Search Campaign

Posted on April 3, 2017

We’ve seen many businesses rely on SEO tools for their local search campaigns. These campaigns almost always lack a holistic approach and misuse SEO tools.  SEO tools make your campaign more efficient The correct usage of SEO tools will make your campaign more efficient. They’ll help you target keywords, identify your competitors, and optimize your content for search engines. In this respect, there’s no reason not to incorporate them in your campaign.  SEO tools can’t think for you  It’s clear that SEO tools can’t think for you, but that’s exactly what many businesses seem to expect from them. This Search Engine Land article explains why … Continue reading

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