Search Engine Marketing and Search Engine Optimization: What’s the Difference?

Search Engine Marketing and Search Engine Optimization: What’s the Difference?

Posted on July 7, 2016

Search engine marketing (SEM) and Search engine optimization (SEO) can be difficult concepts to grasp, especially when many people mistakenly use the two terms interchangeably. It’s important to know the differences between SEM and SEO because both are valuable online marketing strategies. Both can help drive more visitors to your website and help you gain more customers! Let’s clear up the confusion once and for all and take a closer look at the differences between SEM and SEO. What is Search Engine Optimization? SEO is the process of specially designing websites and web content to gain high search engine rankings … Continue reading

3 Indicators You Can Look at to Track Your Search Engine Marketing Efforts

3 Indicators You Can Look at to Track Your Search Engine Marketing Efforts

Posted on April 28, 2016

Sometimes it’s difficult to know whether you’re making progress with your search engine marketing efforts or not. Even though you should adjust your expectations for the long-term, there are a few indicators you can track in the meantime. Your domain authority  Your site’s domain authority is probably the most telling indicator in regard to your search engine marketing campaign. It assigns your site a score of 1-100 that predicts your PageRank on Google. According to a recent Marketing Profs article, however, it’s not exactly representative of your SEO campaign. Instead, it shows how your site matches up against others in your industry: “Some … Continue reading

Search Engine Marketing: The Truth About Organic Results

Search Engine Marketing: The Truth About Organic Results

Posted on April 13, 2016

Most search engine marketing strategies are based on the fact that organic traffic is better than PPC traffic in terms of the quality of leads they generate. If your goal is to increase your organic reach, then you need to understand exactly how users find your website through Google. It’s true that the majority of clicks come from organic links, as opposed to paid ads on search engines. But when you break it down further, you’ll find that the overwhelming majority of the “organic” clicks come from the very top of the page. According to a recent Business 2 Community article, 71% of people will … Continue reading

3 Major Search Engine Marketing Trends to Expect in 2016

3 Major Search Engine Marketing Trends to Expect in 2016

Posted on March 10, 2016

As we enter the new year, you can bet that everyone from small to large businesses to aspiring business owners alike are trying to do everything in their power to ensure a prosperous new year. And for businesses who are particularly interested in making significant growth in the digital space in 2016, one of the absolute most important business areas to focus on is search engine marketing. To help your business to benefit from consistent online growth with SEO in the new year, the first step is to get familiar with these 3 Major Search Engine Marketing trends to expect … Continue reading

How to Get Found Online with Search Engine Marketing

How to Get Found Online with Search Engine Marketing

Posted on March 1, 2016

Without any promotion, it’s unlikely that users from your target market will stumble upon your website. Not only are there more than one billion websites in total, but competitors from your industry will attract prospective customers to their sites through marketing efforts. One way to bring users to your site is to increase your site ranking on Google. Most users never make it to the second page, so it’s important to get as close to the top as you can. Practicing search engine marketing will help you get there. A recent Customer Think article talks about the benefits of search … Continue reading

The Role of Content in Search Engine Marketing

The Role of Content in Search Engine Marketing

Posted on February 8, 2016

Getting started with search engine marketing is easier than you might think. In this blog we’ll talk about how you can leverage content to increase your site ranking and, consequently, your organic reach. First, it’s important to understand the function and purpose of search engines in the first place. Sites like Google and Bing are ultimately trying to match users with the right sites based on their search criteria. To do this, they crawl websites to get an idea of what they offer. And what do you think they look for specifically? That’s right. Content. A recent Search Engine Journal … Continue reading

3 Internet Marketing Trends for 2016

3 Internet Marketing Trends for 2016

Posted on February 1, 2016

As internet marketing becomes more complex, it’s important for business owners and marketers to stay ahead of the curve. Those who do will gain an advantage over their competition. In this article, you’ll learn about 3 internet marketing trends that can help propel your business forward. 1. Video advertising will dominate. The use of video in online marketing is nothing new. It’s what has made sites like YouTube so popular and successful. But in 2016 video will take a big step forward with Google’s likely introduction of video ads in its search results. With video being so widely used and … Continue reading