What Do Internet Marketing Firms Do?

What Do Internet Marketing Firms Do?

Posted on September 10, 2018

If you run a business in the digital age, it’s absolutely imperative for the growth of your company that you engage in internet marketing to create new sales leads and engage with customers and prospects. The purpose of internet marketing firms is to provide services to businesses that need help with establishing a strong digital presence. In a world where most of your customers are online, your marketing efforts must focus on specific areas to be able to reach those customers and get them interested in the products or services you offer. Build Powerhouse Websites Your website serves as your business’ home base and digital … Continue reading

Yes, Your Brick and Mortar Business Needs Internet Marketing Solutions

Yes, Your Brick and Mortar Business Needs Internet Marketing Solutions

Posted on August 27, 2018

One common question we get from our clients is, “Do I really need to worry about internet marketing if all my business is local?” We always respond the same way: yes. Even for a business that focuses entirely on Charleston customers, you still need to have a digital marketing strategy.  Giving some attention to the online space allows local business to capitalize on the benefits that technology and data provide. Here are just three of the many reasons that you need to incorporate internet marketing into your outreach plans.     Your Customers Are Online The key to any successful marketing campaign … Continue reading

Mobile-First Indexing is Here. Is Your Site Ready?

Mobile-First Indexing is Here. Is Your Site Ready?

Posted on August 13, 2018

Google started its journey of switching the priority of the way they index websites from desktop to mobile. If you already have a good responsive website or a good mobile version of your desktop website, then the migration should go relatively unnoticed.  If you don’t,  then it’s time to strategize. Before we go over the good, the bad and the ugly, let’s review what this means. What is Mobile-First Indexing? Historically Google crawled, indexed, and ranked websites off of the content found on desktop versions of sites. In March, they started crawling, indexing and ranking sites based off of the content … Continue reading

What are Internet Marketing and Online Marketing Services?

What are Internet Marketing and Online Marketing Services?

Posted on June 15, 2018

Online marketing services help you to promote your business and its products and services on the Internet. Also known as digital or Internet marketing, online marketing can include a wide range of strategies, but generally relate to building a powerful website and using it as the basis for your marketing campaigns. Here’s a sampling of Internet marketing solutions that you might find from agencies in Charleston, SC and elsewhere. Search engine optimization: Also known as SEO, search engine optimization is the art/science of making your website more appealing to search engines. Google and other search engines look at certain aspects … Continue reading

Organic Search Engine Optimization Vs. Pay Per Click: What’s The Difference?

Organic Search Engine Optimization Vs. Pay Per Click: What’s The Difference?

Posted on June 8, 2018

Organic Search Engine Optimization, or SEO, and Pay Per Click, or PPC, are two different methods of Search Engine Marketing (SEM). Both of these tools can be used as a part of your marketing campaign, but there is are significant differences between the two. Let’s discuss these differences, based on search engine positioning, cost, and potential traffic. Organic SEO Search Engine Positioning – Organic Search Engine Marketing can land your website on the first page of Google’s search results if your website is optimized for SEO. Organic Search Engine Optimization, when done correctly, leads to long-term, organic search ranking. Pay per click … Continue reading

The Dynamic Practice of Search Engine Optimization

The Dynamic Practice of Search Engine Optimization

Posted on May 21, 2018

Often, people ask: What is SEO (Search Engine Optimization), and why do I need it? The answer to this question is simple: SEO is many things to many people, and you need it to compete in an online marketplace that is bigger than ever before. The roots of SEO exist in helping you rank well within the search engines so that your customers can engage with your brand. The process of implementing search engine optimization should be considered a long-term engagement. Things Change As your products and services continue to evolve, so should your online presences. It is commonplace for … Continue reading

Why We’ll See a Major Return to Search Engine Optimization

Why We’ll See a Major Return to Search Engine Optimization

Posted on April 2, 2018

While it was once a cornerstone of online marketing, SEO has taken a hit in recent years. Marketers have moved on to other inbound marketing channels such as email and social media. In this blog, though, we’ll explain why see expect to see a major return to SEO in the upcoming year.  The Infatuation with Social Media  With channels like Facebook, Snapchat, and Instagram, social media has moved to the center stage of online marketing. Businesses have made significant advancements through sharing original content and promoting their posts with paid ads.  The Return to SEO But there’s one problem with … Continue reading

Three Search Engine Optimization Trends to Keep an Eye On

Three Search Engine Optimization Trends to Keep an Eye On

Posted on March 26, 2018

Most business owners with a website know that optimizing it for the search engines, particularly Google, is vital if the site is going to attract targeted online visitors. But search engine optimization (SEO) takes many forms, and the rules are always in flux.  What works one year or month might not work the next.  This is why it is so important to stay on top of SEO changes and trends.   Here are three important ones to keep an eye on this year: Voice Search The rise of smartphones and digital assistants like Amazon’s Alexa that understand natural language voice commands … Continue reading

Multiple Sites and Their Hazy Impact on Search Engine Optimization

Multiple Sites and Their Hazy Impact on Search Engine Optimization

Posted on January 1, 2018

Having multiple sites is a valid search engine optimization strategy that could go horribly wrong for your business if used in the wrong situation. In this blog, we’ll explain when it’s good to have multiple sites and when you should combine them. The good: you can dominate search results for a keyword If there’s relatively low competition and your sites are all authoritative, then having multiple sites can give you a monopoly on Google’s SERPs for a given keyword. When a user searches a keyword, he’ll see multiple links which all lead to your business. The bad: all your sites … Continue reading

Search Engine Optimization: Is Keyword Density Still a Thing?

Search Engine Optimization: Is Keyword Density Still a Thing?

Posted on December 25, 2017

In this blog, we’ll talk about a classic search engine optimization topic: keyword density. We’ll take a look at its current role today and how that has changed over the years. The old days In the old days, keyword density was everything in regard to SEO. Businesses would write their entire websites in such a way to capitalize on this. This, of course, led to some terrible content. Businesses were writing for search engines and not for real people. Google eventually realized that its emphasis on keyword density was leading to sub-par websites. It then changed course. Keyword density today Nowadays, … Continue reading