What are Internet Marketing and Online Marketing Services?

What are Internet Marketing and Online Marketing Services?

Posted on June 15, 2018

Online marketing services help you to promote your business and its products and services on the Internet. Also known as digital or Internet marketing, online marketing can include a wide range of strategies, but generally relate to building a powerful website and using it as the basis for your marketing campaigns. Here’s a sampling of Internet marketing solutions that you might find from agencies in Charleston, SC and elsewhere. Search engine optimization: Also known as SEO, search engine optimization is the art/science of making your website more appealing to search engines. Google and other search engines look at certain aspects … Continue reading

Organic Search Engine Optimization Vs. Pay Per Click: What’s The Difference?

Organic Search Engine Optimization Vs. Pay Per Click: What’s The Difference?

Posted on June 8, 2018

Organic Search Engine Optimization, or SEO, and Pay Per Click, or PPC, are two different methods of Search Engine Marketing (SEM). Both of these tools can be used as a part of your marketing campaign, but there is are significant differences between the two. Let’s discuss these differences, based on search engine positioning, cost, and potential traffic. Organic SEO Search Engine Positioning – Organic Search Engine Marketing can land your website on the first page of Google’s search results if your website is optimized for SEO. Organic Search Engine Optimization, when done correctly, leads to long-term, organic search ranking. Pay per click … Continue reading

The Dynamic Practice of Search Engine Optimization

The Dynamic Practice of Search Engine Optimization

Posted on May 21, 2018

Often, people ask: What is SEO (Search Engine Optimization), and why do I need it? The answer to this question is simple: SEO is many things to many people, and you need it to compete in an online marketplace that is bigger than ever before. The roots of SEO exist in helping you rank well within the search engines so that your customers can engage with your brand. The process of implementing search engine optimization should be considered a long-term engagement. Things Change As your products and services continue to evolve, so should your online presences. It is commonplace for … Continue reading

Why We’ll See a Major Return to Search Engine Optimization

Why We’ll See a Major Return to Search Engine Optimization

Posted on April 2, 2018

While it was once a cornerstone of online marketing, SEO has taken a hit in recent years. Marketers have moved on to other inbound marketing channels such as email and social media. In this blog, though, we’ll explain why see expect to see a major return to SEO in the upcoming year.  The Infatuation with Social Media  With channels like Facebook, Snapchat, and Instagram, social media has moved to the center stage of online marketing. Businesses have made significant advancements through sharing original content and promoting their posts with paid ads.  The Return to SEO But there’s one problem with … Continue reading

Three Search Engine Optimization Trends to Keep an Eye On

Three Search Engine Optimization Trends to Keep an Eye On

Posted on March 26, 2018

Most business owners with a website know that optimizing it for the search engines, particularly Google, is vital if the site is going to attract targeted online visitors. But search engine optimization (SEO) takes many forms, and the rules are always in flux.  What works one year or month might not work the next.  This is why it is so important to stay on top of SEO changes and trends.   Here are three important ones to keep an eye on this year: Voice Search The rise of smartphones and digital assistants like Amazon’s Alexa that understand natural language voice commands … Continue reading

Multiple Sites and Their Hazy Impact on Search Engine Optimization

Multiple Sites and Their Hazy Impact on Search Engine Optimization

Posted on January 1, 2018

Having multiple sites is a valid search engine optimization strategy that could go horribly wrong for your business if used in the wrong situation. In this blog, we’ll explain when it’s good to have multiple sites and when you should combine them. The good: you can dominate search results for a keyword If there’s relatively low competition and your sites are all authoritative, then having multiple sites can give you a monopoly on Google’s SERPs for a given keyword. When a user searches a keyword, he’ll see multiple links which all lead to your business. The bad: all your sites … Continue reading

Search Engine Optimization: Is Keyword Density Still a Thing?

Search Engine Optimization: Is Keyword Density Still a Thing?

Posted on December 25, 2017

In this blog, we’ll talk about a classic search engine optimization topic: keyword density. We’ll take a look at its current role today and how that has changed over the years. The old days In the old days, keyword density was everything in regard to SEO. Businesses would write their entire websites in such a way to capitalize on this. This, of course, led to some terrible content. Businesses were writing for search engines and not for real people. Google eventually realized that its emphasis on keyword density was leading to sub-par websites. It then changed course. Keyword density today Nowadays, … Continue reading

Search Engine Optimization: Branded vs Unbranded Queries

Search Engine Optimization: Branded vs Unbranded Queries

Posted on October 23, 2017

In this blog, we’ll go over an important distinction in regard to search engine optimization: branded and unbranded queries. This seemingly small difference can actually make a big impact on your lead conversion strategy. Not all searches are the same  It’s not uncommon for marketers to put all Google searches into one big pot. They might not differentiate leads until they track their source (social media, PPC ad, organic search, etc). But searches are different just by the nature of their text. The semantics here are crucial, since they determine whether someone already knows your brand or not. Branded vs … Continue reading

Search Engine Optimization: Write for Users or Search Engines?

Search Engine Optimization: Write for Users or Search Engines?

Posted on October 16, 2017

Some marketers genuinely don’t understand whether they’re supposed to write for users or search engines. In this blog, we’ll explain who you should target and why this question is inherently silly. Write for users, optimize for search engines We won’t save this for the conclusion. You should write content explicitly for users. For real people who will read your content and decide if it’s good. There is, of course, an SEO factor that eventually comes into play. After you write your content, you should optimize it for search engines. This mainly has to do with your title tags, meta descriptions, and … Continue reading

How Images Help Your Search Engine Optimization

How Images Help Your Search Engine Optimization

Posted on September 18, 2017

The “wall of text” effect that repels readers is well-known. Unbroken text not only looks daunting, it makes for a more difficult read because it isn’t broken down into smaller and more easily “digestible” information chunks. However, even text that is broken up with appropriate subheaders still makes the page look bland to most people. The reason is that it lacks visual appeal. Images that provide this appeal will draw the visitor to read your content. In many cases, images do more than this in that they help the visitor to understand and appreciate your content. Because of this, images … Continue reading

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