Three Tips for Local SEO

Three Tips for Local SEO

Posted on November 14, 2016

Getting great rankings for locally-oriented keywords, also known as local SEO, is an absolute must in today’s digital world and can mean everything when it comes to gaining an edge over competitors. Here are three tips on how to get better local search rankings. Get Listed In ALL Directories When it comes to getting your business listed in online directories, it is not enough to have a Google My Business page and a Yelp listing. Get your business mentioned in every local and national online directory that you can find, including government sites related to businesses and corporations and sites like … Continue reading

Why Your Local Search Rank Is Low

Why Your Local Search Rank Is Low

Posted on November 9, 2016

There are many factors that search engines use to rank local search engine results. The prime difficulty for entrepreneurs and small businesses is that large corporations are spending a significant amount of effort to capture local internet search results. The good news is you don’t need to spend a ton of money to compete, and most standard SEO practices apply. Consider for a moment the local real estate agent. She has spent the time and money creating a professional website. However, she is not coming up in local search queries. What we find is a list of local offices for national brokers, and a long list … Continue reading

Local Search: Measuring Your Campaign’s Success

Local Search: Measuring Your Campaign’s Success

Posted on October 10, 2016

Some businesses measure their local search progress solely in terms of its ROI. This is fine, but in the context of online marketing, it’s not always easy to account for everything. For example, how exactly should you place weight on leads, social signals, and website traffic? The best way to measure the success of your local search campaign is to compare your results with your prior standing. It’s not helpful to compare yourself to other businesses or solely look at the bottom line of your investment. What’s important is seeing how you progress in many aspects. A recent Search Engine Land article explains how you … Continue reading

Discover the Best On-Page Search Engine Optimization Tips

Discover the Best On-Page Search Engine Optimization Tips

Posted on October 4, 2016

Search engine marketing is a method of website promotion that uses both earned and paid strategies to increase visibility within search engine results. Unpaid or organic results rely on search engine optimization (SEO). However, the industry has come a long way from the days where keyword density, the percentage a keyword or phrase appears in text content, was enough. Today, one must also create content that is authoritative, and relevant. The idea behind “on-page” search engine optimization is rearranging or rewriting content on each individual page for the most effective results. The most important page for optimizing is, of course, the homepage. This is followed … Continue reading

3 Easy SEO Tips to Improve Your Internet Marketing in 2016

3 Easy SEO Tips to Improve Your Internet Marketing in 2016

Posted on September 14, 2016

Incorporating best SEO practices into your Internet Marketing is vital to positioning your content in front of your target audience on Google. In fact, search engines is the #1 source for content traffic generation, beating social media by more than 300% (Source: IronPaper). It’s the favored choice for consumers and decision-makers to looking up product information, discovering answers to problems, and locating nearby stores. When your business fails to implement SEO techniques, your audience will have difficulty finding your content. Here are three simple SEO tactics to help boost your presence and content ranking online: #1 Focus on creating more … Continue reading

Search Engine Marketing — Increase Your Landing Page

Search Engine Marketing — Increase Your Landing Page

Posted on July 13, 2016

When it comes to search engine marketing, it is important to optimize your landing page. When visitors reach your site via organic search, you can increase your conversion rates by using these tips to improve your landing page. Optimize Your Title and Description Make your title short, sweet, and to the point. Around forty characters is a good goal. The same goes for your product or services description. Don’t make it too lengthy. On the other hand, make a convincing case as to why your visitors should buy your product by highlighting the positive aspects of your product. Visitors should be … Continue reading

Search Engine Marketing and Search Engine Optimization: What’s the Difference?

Search Engine Marketing and Search Engine Optimization: What’s the Difference?

Posted on July 7, 2016

Search engine marketing (SEM) and Search engine optimization (SEO) can be difficult concepts to grasp, especially when many people mistakenly use the two terms interchangeably. It’s important to know the differences between SEM and SEO because both are valuable online marketing strategies. Both can help drive more visitors to your website and help you gain more customers! Let’s clear up the confusion once and for all and take a closer look at the differences between SEM and SEO. What is Search Engine Optimization? SEO is the process of specially designing websites and web content to gain high search engine rankings … Continue reading

3 Indicators You Can Look at to Track Your Search Engine Marketing Efforts

3 Indicators You Can Look at to Track Your Search Engine Marketing Efforts

Posted on April 28, 2016

Sometimes it’s difficult to know whether you’re making progress with your search engine marketing efforts or not. Even though you should adjust your expectations for the long-term, there are a few indicators you can track in the meantime. Your domain authority  Your site’s domain authority is probably the most telling indicator in regard to your search engine marketing campaign. It assigns your site a score of 1-100 that predicts your PageRank on Google. According to a recent Marketing Profs article, however, it’s not exactly representative of your SEO campaign. Instead, it shows how your site matches up against others in your industry: “Some … Continue reading

3 Major Search Engine Marketing Trends to Expect in 2016

3 Major Search Engine Marketing Trends to Expect in 2016

Posted on March 10, 2016

As we enter the new year, you can bet that everyone from small to large businesses to aspiring business owners alike are trying to do everything in their power to ensure a prosperous new year. And for businesses who are particularly interested in making significant growth in the digital space in 2016, one of the absolute most important business areas to focus on is search engine marketing. To help your business to benefit from consistent online growth with SEO in the new year, the first step is to get familiar with these 3 Major Search Engine Marketing trends to expect … Continue reading

Why Keyword Tools Are Important For Search Engine Marketing

Why Keyword Tools Are Important For Search Engine Marketing

Posted on January 26, 2016

What’s a keyword tool, you ask? Keyword tools are an unavoidable necessity when it comes to search engine marketing. Without a keyword tool, you may be utilizing keywords throughout your website, but you will have no idea how many people are actually typing these keywords into the search engines each month. You also will have absolutely no clue as to how many competitors you have. In other words, you won’t know how many websites are targeting this very same keyword. This is a crucial piece of information to know, as it will directly affect your page rank. With a keyword … Continue reading