Why We’ll See a Major Return to Search Engine Optimization

Why We’ll See a Major Return to Search Engine Optimization

Posted on April 2, 2018

While it was once a cornerstone of online marketing, SEO has taken a hit in recent years. Marketers have moved on to other inbound marketing channels such as email and social media. In this blog, though, we’ll explain why see expect to see a major return to SEO in the upcoming year.  The Infatuation with Social Media  With channels like Facebook, Snapchat, and Instagram, social media has moved to the center stage of online marketing. Businesses have made significant advancements through sharing original content and promoting their posts with paid ads.  The Return to SEO But there’s one problem with … Continue reading

Three Search Engine Optimization Trends to Keep an Eye On

Three Search Engine Optimization Trends to Keep an Eye On

Posted on March 26, 2018

Most business owners with a website know that optimizing it for the search engines, particularly Google, is vital if the site is going to attract targeted online visitors. But search engine optimization (SEO) takes many forms, and the rules are always in flux.  What works one year or month might not work the next.  This is why it is so important to stay on top of SEO changes and trends.   Here are three important ones to keep an eye on this year: Voice Search The rise of smartphones and digital assistants like Amazon’s Alexa that understand natural language voice commands … Continue reading

Multiple Sites and Their Hazy Impact on Search Engine Optimization

Multiple Sites and Their Hazy Impact on Search Engine Optimization

Posted on January 1, 2018

Having multiple sites is a valid search engine optimization strategy that could go horribly wrong for your business if used in the wrong situation. In this blog, we’ll explain when it’s good to have multiple sites and when you should combine them. The good: you can dominate search results for a keyword If there’s relatively low competition and your sites are all authoritative, then having multiple sites can give you a monopoly on Google’s SERPs for a given keyword. When a user searches a keyword, he’ll see multiple links which all lead to your business. The bad: all your sites … Continue reading

Search Engine Optimization: Is Keyword Density Still a Thing?

Search Engine Optimization: Is Keyword Density Still a Thing?

Posted on December 25, 2017

In this blog, we’ll talk about a classic search engine optimization topic: keyword density. We’ll take a look at its current role today and how that has changed over the years. The old days In the old days, keyword density was everything in regard to SEO. Businesses would write their entire websites in such a way to capitalize on this. This, of course, led to some terrible content. Businesses were writing for search engines and not for real people. Google eventually realized that its emphasis on keyword density was leading to sub-par websites. It then changed course. Keyword density today Nowadays, … Continue reading

Search Engine Optimization: Branded vs Unbranded Queries

Search Engine Optimization: Branded vs Unbranded Queries

Posted on October 23, 2017

In this blog, we’ll go over an important distinction in regard to search engine optimization: branded and unbranded queries. This seemingly small difference can actually make a big impact on your lead conversion strategy. Not all searches are the same  It’s not uncommon for marketers to put all Google searches into one big pot. They might not differentiate leads until they track their source (social media, PPC ad, organic search, etc). But searches are different just by the nature of their text. The semantics here are crucial, since they determine whether someone already knows your brand or not. Branded vs … Continue reading

Search Engine Optimization: Write for Users or Search Engines?

Search Engine Optimization: Write for Users or Search Engines?

Posted on October 16, 2017

Some marketers genuinely don’t understand whether they’re supposed to write for users or search engines. In this blog, we’ll explain who you should target and why this question is inherently silly. Write for users, optimize for search engines We won’t save this for the conclusion. You should write content explicitly for users. For real people who will read your content and decide if it’s good. There is, of course, an SEO factor that eventually comes into play. After you write your content, you should optimize it for search engines. This mainly has to do with your title tags, meta descriptions, and … Continue reading

How Images Help Your Search Engine Optimization

How Images Help Your Search Engine Optimization

Posted on September 18, 2017

The “wall of text” effect that repels readers is well-known. Unbroken text not only looks daunting, it makes for a more difficult read because it isn’t broken down into smaller and more easily “digestible” information chunks. However, even text that is broken up with appropriate subheaders still makes the page look bland to most people. The reason is that it lacks visual appeal. Images that provide this appeal will draw the visitor to read your content. In many cases, images do more than this in that they help the visitor to understand and appreciate your content. Because of this, images … Continue reading

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3 Points About Search Engine Optimization That Shouldn’t Be Ignored

3 Points About Search Engine Optimization That Shouldn’t Be Ignored

Posted on August 7, 2017

Getting high search engine results is key. However, it’s just as important to rank for the right keywords. Here are a few tips to help you out with your SEO efforts. Know Which Keywords to Use When choosing keywords to rank for, don’t just focus on the competition and the monthly search volume. It’s just as important that the keyword bring in targeted traffic. Some keywords may seem like a good choice, but may not actually be so. You have to ask yourself what the intent of the searchers are and whether they would find your website interesting enough to click through. … Continue reading

Amazing Blogging Ideas that will Attract Local Customers

Amazing Blogging Ideas that will Attract Local Customers

Posted on July 24, 2017

One of the biggest benefits of blogging is boosting your search engine optimization. If you have read this once, you have likely read it a hundred times: Google loves fresh and unique content. Very often, the difference between a business website receiving 500 visitors a day and 5000 a day is a blog. Each article creates a new web page and a new opportunity for a potential customer to find you. However, a blog is also important for local search. It is a wonderful feeling when your business blog starts generating organic traffic from search and social media. That means … Continue reading

How to Prepare for Search Engine Optimization in 2017

How to Prepare for Search Engine Optimization in 2017

Posted on February 13, 2017

Before starting the conversation about preparing for Search Engine Optimization in 2017, you must understand a simple truth about SEO. The way many entrepreneurs and businesses perceive Search Engine Optimization is just plain wrong. People want the biggest return on their investment. Consequently, many have the idea that SEO will push weak, ineffective content into a high position on search engine results pages. While Search Engine Optimization is one of the most valuable online marketing investments, it works best when combined with high-quality content and website design. Every change that Google has made to their algorithms is because their business relies on serving relevant, … Continue reading

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