5 Tactics for Search Engine Optimization to Boost Your Visibility

5 Tactics for Search Engine Optimization to Boost Your Visibility

Posted on January 3, 2017

Search engine optimization is more important than ever before. When you have a website, you want to make sure it is visible to those who are searching for a product or service that your company offers. If you aren’t using various search engine optimization tactics, you’re almost invisible. Keyword Usage Keywords are important – short tail and long tail alike. You don’t want to overuse the keywords (known as keyword spamming), though they do need to be present in your content. If you don’t use keywords, it will be impossible for consumers to find you when they conduct searches. Quality … Continue reading

Boost Your Google SEO By Optimizing Local Search

Boost Your Google SEO By Optimizing Local Search

Posted on December 27, 2016

If you’re looking for something fun to do in your area, and aren’t really sure where to go, what do you do? Google it. Maybe something along the lines of, “fun things to do in (your city)”. This is called a Local Search – it’s where people look for products or services in their area by typing it into a search engine. The good news? Customers are looking for you on their own and all you have to do is be there for them, right on the front page of Google. But how? Think of your ideal customer. What type of … Continue reading

3 Things Every Business Owner Should Know Regarding Link Building

3 Things Every Business Owner Should Know Regarding Link Building

Posted on December 13, 2016

Link building isn’t nearly as complicated as some articles make it out to be. Business owners and marketers just have to understand its impact on search engine optimization. Here’s what you really need to know: Content isn’t the only thing that matters What if I told you that content isn’t the long thing search engines look for? There’s been a huge push for content creation lately, but it’s not the only thing that affects SEO. Here’s how Moz explains the function of link building: “When they are deciding this, the search engines do not just look at the content of the page; they also … Continue reading

Three Tips for Local SEO

Three Tips for Local SEO

Posted on November 14, 2016

Getting great rankings for locally-oriented keywords, also known as local SEO, is an absolute must in today’s digital world and can mean everything when it comes to gaining an edge over competitors. Here are three tips on how to get better local search rankings. Get Listed In ALL Directories When it comes to getting your business listed in online directories, it is not enough to have a Google My Business page and a Yelp listing. Get your business mentioned in every local and national online directory that you can find, including government sites related to businesses and corporations and sites like … Continue reading

Getting Your Brand Out There Using Search Engine Marketing

Getting Your Brand Out There Using Search Engine Marketing

Posted on October 31, 2016

The way in which businesses market themselves has changed drastically over the last decade. Instead of funneling advertising dollars into expensive billboards and TV commercials, many business owners have discovered the power of Search Engine Marketing as a cost-effective and efficient way of increasing traffic and gaining market share. If you own a business with a web presence, here are a few things you need to know in order to get customers to remember your brand the next time they need products or services like yours. First, it is important to have a general understanding of what search engine marketing is. Not to be … Continue reading

Search Engine Marketing Tips — Focus on Relevance

Search Engine Marketing Tips — Focus on Relevance

Posted on October 17, 2016

One of the most difficult aspects of search engine marketing is converting visitors into active, paying customers. One way to increase the likelihood of a visitor becoming a customer is by making sure that your content, whether that be a blog post or a landing page, is relevant to what your visitor is expecting. This holds true for both organic search traffic and paid Google AdWords traffic, as further explained. Wording is Key When creating your PPC ad, remember that the wording of the ad is what someone who clicks on it will expect to see. The person clicking on the … Continue reading

Local Search SEO Tip: Making Your Business Address Prominent

Local Search SEO Tip: Making Your Business Address Prominent

Posted on August 30, 2016

Recently, Business 2 Community shared an important infographic depicting local search SEO statistics. One of the insights is that 50% of people conducting a local search on a smartphone and 34% who conduct the search on a computer or tablet will go that same day to a local business. Another key insight is that roughly half of the people conducting searches on a mobile device are looking up important business information, including the address. Can people find your business address easily? Making your business address prominent on your website is critical. Prospective customers will experience less frustration trying to find … Continue reading

Search Engine Marketing — Increase Your Landing Page

Search Engine Marketing — Increase Your Landing Page

Posted on July 13, 2016

When it comes to search engine marketing, it is important to optimize your landing page. When visitors reach your site via organic search, you can increase your conversion rates by using these tips to improve your landing page. Optimize Your Title and Description Make your title short, sweet, and to the point. Around forty characters is a good goal. The same goes for your product or services description. Don’t make it too lengthy. On the other hand, make a convincing case as to why your visitors should buy your product by highlighting the positive aspects of your product. Visitors should be … Continue reading

Search Engine Marketing and Search Engine Optimization: What’s the Difference?

Search Engine Marketing and Search Engine Optimization: What’s the Difference?

Posted on July 7, 2016

Search engine marketing (SEM) and Search engine optimization (SEO) can be difficult concepts to grasp, especially when many people mistakenly use the two terms interchangeably. It’s important to know the differences between SEM and SEO because both are valuable online marketing strategies. Both can help drive more visitors to your website and help you gain more customers! Let’s clear up the confusion once and for all and take a closer look at the differences between SEM and SEO. What is Search Engine Optimization? SEO is the process of specially designing websites and web content to gain high search engine rankings … Continue reading

How Search Engine Marketing Relates to Content Marketing

How Search Engine Marketing Relates to Content Marketing

Posted on June 9, 2016

Although some marketers are determined to keep the two practices separate, both search engine marketing and content marketing are most effective when integrated with each other. Nowadays, it’s important to focus on elements from both practices and understand where they overlap. Search engine marketing Search engine marketing mostly deals with optimizing your website content for search engines. The most important factor in this respect is targeting relevant keywords that your target audience will likely type into Google’s search bar. Content marketing Content marketing focuses on the process of content creation and its impact on your brand awareness. Businesses are now encouraged to create … Continue reading