How to Personalize Emails for Your Internet Marketing Campaign

How to Personalize Emails for Your Internet Marketing Campaign

Posted on August 10, 2016

For the Internet marketing campaigns of most businesses, email marketing is a major aspect. Unfortunately, many Internet marketers don’t take full advantage of email marketing because they craft generalized emails instead of personalized emails. If you want your message to get through to your target audience, personalized emails are key. These tips will help you craft personalized emails for the success of your Internet marketing campaign. Create Customer Personas You should create customer personas if you have no idea where to start when it comes to crafting personalized emails. For these customer personas to be most effective, it is important … Continue reading

6 Quick Video Strategies to Use in Your Internet Marketing Strategy

6 Quick Video Strategies to Use in Your Internet Marketing Strategy

Posted on July 26, 2016

Video is perhaps one of the most effective techniques in the Internet marketing tool box. You see, companies leveraging video enjoy 41% more web traffic from search than those who do not. (Source: Hubspot). With advantages like creating meaningful connections with your audience, growing your subscriber list, boosting follower engagement, expanding your online reach, and increasing revenue, your business can’t afford not to implement an active video marketing campaign. Video marketing works extraordinarily well with your social media efforts as videos receive higher engagement than post with text and images combined. The value of using video is great and we … Continue reading