Mastering Digital Directory Management for your Local Business

Mastering Digital Directory Management for your Local Business

Posted on March 25, 2019

December 19, 2017, was a bad day for CVS Pharmacy. That night, Modern Family actress Sarah Hyland walked into her local pharmacy to pick up a prescription, but instead she walked out empty-handed. The culprit? Hyland had first checked Apple Maps to see how long before the pharmacy closed, and Apple Maps showed the wrong hours. Hyland took to her phone and tweeted her frustration to her 1.5 million followers:  — Sarah Hyland (@Sarah_Hyland) December 19, 2017 What should have been a mundane, everyday transaction became a marketer’s worst nightmare. More than 92% of people use online directories such as Apple … Continue reading

Does Your Website Support Hyperlocal Digital Directories?

Does Your Website Support Hyperlocal Digital Directories?

Posted on July 2, 2018

Think about the last time you applied for a job. You probably submitted a resume that included your name, address, email, and phone number. You may have also included a link to a portfolio or personal website that listed the same contact information, as well as details to support the information on your resume. Now imagine that you had omitted your phone number on your resume. Or you had listed an incorrect email address. Or the details you shared on your website were completely different from what you had laid out on your resume. How would any of these inaccuracies … Continue reading

Don’t Abandon Your Listings: Stay Available with Digital Directory Management

Don’t Abandon Your Listings: Stay Available with Digital Directory Management

Posted on August 10, 2015

If someone is searching for your product or business online, and finds your business’ information in an online directory, you could gain a customer. Unless, of course, your information is not accurate. After all, almost half of all small- and medium-sized businesses have outdated, incomplete, or inaccurate information listed in online directories. Leaving old or inaccurate information in online directories can lead to you missing out on a lot of business and traffic. After all, over 90% of people use online directories to look up products or services in their areas, believing that the results listed will be relevant to … Continue reading