3 Common Mobile Web Design Mistakes

3 Common Mobile Web Design Mistakes

Posted on February 12, 2018

It is common knowledge by now that it is important to have a mobile responsive website design. Despite this, many businesses make critical mistakes when it comes to designing their mobile websites. Here are some mistakes to avoid. Long Forms Long forms are always a pain to fill out, but they are certainly much worse on mobile devices. It takes time to fill out each field, and sometimes forms get buggy and cause problems. Reduce your fields for more conversions, at least on the mobile version of your site. Hiding Content Some people include less content and information on mobile … Continue reading

How Responsive Design Can Keep Users on Your Site

How Responsive Design Can Keep Users on Your Site

Posted on January 15, 2018

The ability to attract users to your website is overrated. The ability to keep them there, however, is rare and valuable. In this blog, we’ll explain how you can attract and hold users on your site by switching to responsive design. Users avoid poorly designed sites  Users do everything they can to avoid poorly designed sites. They’d rather go back to Google’s SERPs and find another site than wait for a slow one to load or try to figure out non-intuitive navigation. According to this Huffington Post article, some users even factor these aspects into a company’s credibility: “Let’s look at some facts, 94% … Continue reading

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Why You Should Not Do Your Web Design Alone or Use a Generic Template

Why You Should Not Do Your Web Design Alone or Use a Generic Template

Posted on November 27, 2017

Every website owner knows they need to have a great website design. But most don’t know what makes a good website design. When doing web design alone, you’re likely to mess up. You want to make sure that your visitors can easily access and navigate your website. However, you need to make sure that you don’t overwhelm them. Unfortunately, this is what usually happens with DIY websites. Remember, you want to use your website to bring in sales and conversions. If things are too complicated with too many options, your website will convert at a lower rate. Your website needs to be optimized around … Continue reading

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What Is Google AMP? And Should You Use It?

What Is Google AMP? And Should You Use It?

Posted on April 17, 2017

Google AMP is all the rage these days. More and more websites are switching to AMP, including some top websites like the New York Times, Forbes, Lifehacker, and the BBC.  AMP stands for Accelerated Mobile Pages, and it’s a technology that makes your website super adaptive for viewing on mobile devices. It basically cuts down on the heavy HTML and only displays the necessary elements. This has a few benefits. First of all, it makes your website load faster. AMP pages can load up to 85 percent faster than non-AMP pages. Faster loading times lead to a better user experience, … Continue reading

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Digital Directory Management: Why Hyper Local Listings are So Important

Digital Directory Management: Why Hyper Local Listings are So Important

Posted on January 15, 2017

In 2015, mobile web usage surpassed desktop usage, and mobile web usage has only continued to grow since then. People, particularly millennials, now use their phones and tablets to search for products and services on the go.  This has given rise to hyper local targeting, meaning targeting customers based on their location at any given moment.  They might be in their car, walking down the street or sitting at home. This marketing trend is also called the “near me query” trend or the “micro moment” trend as more people search by entering the keywords “near me” next to the keywords for … Continue reading

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The Fundamentals of Website Design, How to Attract and Convert Visitors

The Fundamentals of Website Design, How to Attract and Convert Visitors

Posted on January 11, 2017

The rapidly evolving nature of website design, technology and optimization make it more important than ever to have a superior website design. The website has to attract and engage your potential customer efficiently. Your website is the first “face” your clients see when searching for your products, make that initial meeting shine. This digital representation of your company needs to be both aesthetically pleasing and user-friendly. All SEO marketing efforts will fall flat if your website is a boring dud incapable of engaging and directing traffic. Website tips 101. With that in mind, here are several tips to create the … Continue reading

3 Internet Marketing Trends for 2016

3 Internet Marketing Trends for 2016

Posted on February 1, 2016

As internet marketing becomes more complex, it’s important for business owners and marketers to stay ahead of the curve. Those who do will gain an advantage over their competition. In this article, you’ll learn about 3 internet marketing trends that can help propel your business forward. 1. Video advertising will dominate. The use of video in online marketing is nothing new. It’s what has made sites like YouTube so popular and successful. But in 2016 video will take a big step forward with Google’s likely introduction of video ads in its search results. With video being so widely used and … Continue reading

What’s SoLoMo and How Does It Affect Inbound Marketing?

What’s SoLoMo and How Does It Affect Inbound Marketing?

Posted on May 11, 2015

If you’re curious as to how your inbound marketing strategy will change in the future, then look no further than SoLoMo. In this blog we’ll take a look at what the future holds for inbound marketing. But first, let’s define what SoLoMo is. Here’s how Tech Target describes it: “SoLoMo (social, local and mobile) is a term representing the convergence of collaborative, location-based and on-the-go technologies, primarily used for marketing and discovery purposes.” SoLoMo has already made a big impact on inbound marketing. Let’s take a look at each individual component: So – Social  The “So” in SoLoMo refers to social media. In the context of businesses, … Continue reading