What Is Google AMP? And Should You Use It?

What Is Google AMP? And Should You Use It?

Posted on April 17, 2017

Google AMP is all the rage these days. More and more websites are switching to AMP, including some top websites like the New York Times, Forbes, Lifehacker, and the BBC.  AMP stands for Accelerated Mobile Pages, and it’s a technology that makes your website super adaptive for viewing on mobile devices. It basically cuts down on the heavy HTML and only displays the necessary elements. This has a few benefits. First of all, it makes your website load faster. AMP pages can load up to 85 percent faster than non-AMP pages. Faster loading times lead to a better user experience, … Continue reading

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The Fundamentals of Website Design, How to Attract and Convert Visitors

The Fundamentals of Website Design, How to Attract and Convert Visitors

Posted on January 11, 2017

The rapidly evolving nature of website design, technology and optimization make it more important than ever to have a superior website design. The website has to attract and engage your potential customer efficiently. Your website is the first “face” your clients see when searching for your products, make that initial meeting shine. This digital representation of your company needs to be both aesthetically pleasing and user-friendly. All SEO marketing efforts will fall flat if your website is a boring dud incapable of engaging and directing traffic. Website tips 101. With that in mind, here are several tips to create the … Continue reading

3 Internet Marketing Trends for 2016

3 Internet Marketing Trends for 2016

Posted on February 1, 2016

As internet marketing becomes more complex, it’s important for business owners and marketers to stay ahead of the curve. Those who do will gain an advantage over their competition. In this article, you’ll learn about 3 internet marketing trends that can help propel your business forward. 1. Video advertising will dominate. The use of video in online marketing is nothing new. It’s what has made sites like YouTube so popular and successful. But in 2016 video will take a big step forward with Google’s likely introduction of video ads in its search results. With video being so widely used and … Continue reading

What’s SoLoMo and How Does It Affect Inbound Marketing?

What’s SoLoMo and How Does It Affect Inbound Marketing?

Posted on May 11, 2015

If you’re curious as to how your inbound marketing strategy will change in the future, then look no further than SoLoMo. In this blog we’ll take a look at what the future holds for inbound marketing. But first, let’s define what SoLoMo is. Here’s how Tech Target describes it: “SoLoMo (social, local and mobile) is a term representing the convergence of collaborative, location-based and on-the-go technologies, primarily used for marketing and discovery purposes.” SoLoMo has already made a big impact on inbound marketing. Let’s take a look at each individual component: So – Social  The “So” in SoLoMo refers to social media. In the context of businesses, … Continue reading