How Search Engine Marketing Relates to Content Marketing

How Search Engine Marketing Relates to Content Marketing

Posted on June 9, 2016

Although some marketers are determined to keep the two practices separate, both search engine marketing and content marketing are most effective when integrated with each other. Nowadays, it’s important to focus on elements from both practices and understand where they overlap. Search engine marketing Search engine marketing mostly deals with optimizing your website content for search engines. The most important factor in this respect is targeting relevant keywords that your target audience will likely type into Google’s search bar. Content marketing Content marketing focuses on the process of content creation and its impact on your brand awareness. Businesses are now encouraged to create … Continue reading