What Is Local SEO Marketing?

What Is Local SEO Marketing?

Posted on September 25, 2017

Every business that relies on location-specific customers must also focus on Local SEO marketing. It is the most effective way to market your company online, promoting your products and service to a local audience. Local SEO marketing employs multiple techniques and strategies so that your company ranks well not only with Google business listings, but also attracts traffic through directories like Yelp and Foursquare, localized content, targeted social media, and more. Today, the typical person is going online to find local businesses, research products and services, and find locally relevant information. Therefore, you can drastically increase the possibility of getting … Continue reading

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5 Tactics for Search Engine Optimization to Boost Your Visibility

5 Tactics for Search Engine Optimization to Boost Your Visibility

Posted on January 3, 2017

Search engine optimization is more important than ever before. When you have a website, you want to make sure it is visible to those who are searching for a product or service that your company offers. If you aren’t using various search engine optimization tactics, you’re almost invisible. Keyword Usage Keywords are important – short tail and long tail alike. You don’t want to overuse the keywords (known as keyword spamming), though they do need to be present in your content. If you don’t use keywords, it will be impossible for consumers to find you when they conduct searches. Quality … Continue reading

Boost Your Google SEO By Optimizing Local Search

Boost Your Google SEO By Optimizing Local Search

Posted on December 27, 2016

If you’re looking for something fun to do in your area, and aren’t really sure where to go, what do you do? Google it. Maybe something along the lines of, “fun things to do in (your city)”. This is called a Local Search – it’s where people look for products or services in their area by typing it into a search engine. The good news? Customers are looking for you on their own and all you have to do is be there for them, right on the front page of Google. But how? Think of your ideal customer. What type of … Continue reading

Information Architecture: How to Organize Your Content to Get a Better Site Ranking

Information Architecture: How to Organize Your Content to Get a Better Site Ranking

Posted on December 20, 2016

Information architecture is now one of the most important components of search engine optimization. In this blog, we’ll talk about how you should organize different types of content to get the best possible site ranking on Google. Broad and narrow content There are two types of content in regard to its scope: broad and narrow. Broad content refers to more general topics while narrow content is made up of niches. This distinction is important for your site’s information architecture. For best SEO practices, you should first start with your broad content and then add links to your more narrow content. This … Continue reading

Getting Your Brand Out There Using Search Engine Marketing

Getting Your Brand Out There Using Search Engine Marketing

Posted on October 31, 2016

The way in which businesses market themselves has changed drastically over the last decade. Instead of funneling advertising dollars into expensive billboards and TV commercials, many business owners have discovered the power of Search Engine Marketing as a cost-effective and efficient way of increasing traffic and gaining market share. If you own a business with a web presence, here are a few things you need to know in order to get customers to remember your brand the next time they need products or services like yours. First, it is important to have a general understanding of what search engine marketing is. Not to be … Continue reading

Internet Marketing: What Qualifies as Smart Marketing?

Internet Marketing: What Qualifies as Smart Marketing?

Posted on October 24, 2016

Whether it’s Internet marketing, direct marketing, or inbound marketing, you want to have a “smart” strategy. The only questions left are: “what qualifies as a ‘smart’ marketing campaign?” and “how can I make my strategy ‘smarter?’” In this post, we’ll talk about smart marketing in the context of Internet marketing. But even when we narrow the scope, it can take on a lot of different meanings. Some businesses think smart marketing means covering all the bases and taking advantage of every opportunity with respect to Internet marketing. A recent Business 2 Community article explains why that’s not the case: “Smart marketing isn’t about … Continue reading

Search Engine Marketing Tips — Focus on Relevance

Search Engine Marketing Tips — Focus on Relevance

Posted on October 17, 2016

One of the most difficult aspects of search engine marketing is converting visitors into active, paying customers. One way to increase the likelihood of a visitor becoming a customer is by making sure that your content, whether that be a blog post or a landing page, is relevant to what your visitor is expecting. This holds true for both organic search traffic and paid Google AdWords traffic, as further explained. Wording is Key When creating your PPC ad, remember that the wording of the ad is what someone who clicks on it will expect to see. The person clicking on the … Continue reading

3 Easy SEO Tips to Improve Your Internet Marketing in 2016

3 Easy SEO Tips to Improve Your Internet Marketing in 2016

Posted on September 14, 2016

Incorporating best SEO practices into your Internet Marketing is vital to positioning your content in front of your target audience on Google. In fact, search engines is the #1 source for content traffic generation, beating social media by more than 300% (Source: IronPaper). It’s the favored choice for consumers and decision-makers to looking up product information, discovering answers to problems, and locating nearby stores. When your business fails to implement SEO techniques, your audience will have difficulty finding your content. Here are three simple SEO tactics to help boost your presence and content ranking online: #1 Focus on creating more … Continue reading

Using Unstructured Citations to Strengthen Your Local Search Results

Using Unstructured Citations to Strengthen Your Local Search Results

Posted on September 7, 2016

Performing well in local search results is a challenge for small businesses. Whether they’re bakeries, boutique clothing stores, or auto repair shops, these businesses need to rise to the top in searches for a specific geographic region and industry. One way for businesses to improve local search results is through online citations. According to a recent article from Search Engine Journal, citations are a key way to boost your position in local searches. Structured citations involve more formal listings of your business, including the exact name, address, and other contact information such as phone number and website. A structured citation will … Continue reading

Local Search SEO Tip: Making Your Business Address Prominent

Local Search SEO Tip: Making Your Business Address Prominent

Posted on August 30, 2016

Recently, Business 2 Community shared an important infographic depicting local search SEO statistics. One of the insights is that 50% of people conducting a local search on a smartphone and 34% who conduct the search on a computer or tablet will go that same day to a local business. Another key insight is that roughly half of the people conducting searches on a mobile device are looking up important business information, including the address. Can people find your business address easily? Making your business address prominent on your website is critical. Prospective customers will experience less frustration trying to find … Continue reading