Benefits of Focusing on Internet Marketing Solutions

Benefits of Focusing on Internet Marketing Solutions

Posted on February 11, 2019

Are you fired up about being more successful in 2019? Have you recently gone out and about in your area with a handful of business cards and tried to “pound the pavement”? We’ve all been there. You need leads, and you need sales even more. However, as beautiful as Charleston, SC is, you may be better off going another route. Your time is better spent advertising in a newer, more effective way. Internet Marketing is a modern day solution to door to door sales, or posting flyers on doors. It involves having a great website, posting on social media, and … Continue reading

Website Development Basics: 4 Things To Ask Your Developer

Website Development Basics: 4 Things To Ask Your Developer

Posted on February 4, 2019

Trying to build your company’s website on your own without web design expertise leaves you most likely working with pre-built templates and automatic installers. This can leave your company with an elementary site that is lacking in the wow factor that will really draw customers in. Working with a professional web designer allows you to create a one-of-a-kind, custom website design that truly represents your business image and your prospects for future growth. Before you hire a web designer, though, you need to do your research. Here are four things you should ask every prospective web designer before you sign … Continue reading

Reduce Bounce with Optimal Web Design

Reduce Bounce with Optimal Web Design

Posted on November 19, 2018

Are you struggling to achieve your website goals? If web sales are down, conversions are low, or leads are sparse, you may need to consider making a few tweaks to your site. Just a few design changes can reduce website bounce and help your site be more successful.  What is bounce? Website “bounce” is when someone lands on your site and then, sooner rather than later, bounces out of it by ending the session. A small amount of bounce is ok, because not everyone that lands on your site was looking for you. However, increasing percentages of bounce can indicate … Continue reading

Web Design for Optimal Holiday Sales

Web Design for Optimal Holiday Sales

Posted on November 12, 2018

Holiday sales are projected to increase 17-22% in 2018. Is your website ready for the increased opportunity? Whether you sell electronics, books, toys or consultations, someone will be shopping for it during the holiday season, and now is the time to get ready. There are several things to think about when preparing a retail website for months with a higher purchase rate. With the right tweaks and adjustments to your site’s design (and a few other details), you can make the most of your holiday opportunities.  Design elements to think about before the holidays: 1. Homepage banner. Is your home … Continue reading

What Is Local SEO Marketing?

What Is Local SEO Marketing?

Posted on September 25, 2017

Every business that relies on location-specific customers must also focus on Local SEO marketing. It is the most effective way to market your company online, promoting your products and service to a local audience. Local SEO marketing employs multiple techniques and strategies so that your company ranks well not only with Google business listings, but also attracts traffic through directories like Yelp and Foursquare, localized content, targeted social media, and more. Today, the typical person is going online to find local businesses, research products and services, and find locally relevant information. Therefore, you can drastically increase the possibility of getting … Continue reading

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5 Tactics for Search Engine Optimization to Boost Your Visibility

5 Tactics for Search Engine Optimization to Boost Your Visibility

Posted on January 3, 2017

Search engine optimization is more important than ever before. When you have a website, you want to make sure it is visible to those who are searching for a product or service that your company offers. If you aren’t using various search engine optimization tactics, you’re almost invisible. Keyword Usage Keywords are important – short tail and long tail alike. You don’t want to overuse the keywords (known as keyword spamming), though they do need to be present in your content. If you don’t use keywords, it will be impossible for consumers to find you when they conduct searches. Quality … Continue reading

Boost Your Google SEO By Optimizing Local Search

Boost Your Google SEO By Optimizing Local Search

Posted on December 27, 2016

If you’re looking for something fun to do in your area, and aren’t really sure where to go, what do you do? Google it. Maybe something along the lines of, “fun things to do in (your city)”. This is called a Local Search – it’s where people look for products or services in their area by typing it into a search engine. The good news? Customers are looking for you on their own and all you have to do is be there for them, right on the front page of Google. But how? Think of your ideal customer. What type of … Continue reading

Information Architecture: How to Organize Your Content to Get a Better Site Ranking

Information Architecture: How to Organize Your Content to Get a Better Site Ranking

Posted on December 20, 2016

Information architecture is now one of the most important components of search engine optimization. In this blog, we’ll talk about how you should organize different types of content to get the best possible site ranking on Google. Broad and narrow content There are two types of content in regard to its scope: broad and narrow. Broad content refers to more general topics while narrow content is made up of niches. This distinction is important for your site’s information architecture. For best SEO practices, you should first start with your broad content and then add links to your more narrow content. This … Continue reading

Getting Your Brand Out There Using Search Engine Marketing

Getting Your Brand Out There Using Search Engine Marketing

Posted on October 31, 2016

The way in which businesses market themselves has changed drastically over the last decade. Instead of funneling advertising dollars into expensive billboards and TV commercials, many business owners have discovered the power of Search Engine Marketing as a cost-effective and efficient way of increasing traffic and gaining market share. If you own a business with a web presence, here are a few things you need to know in order to get customers to remember your brand the next time they need products or services like yours. First, it is important to have a general understanding of what search engine marketing is. Not to be … Continue reading

Internet Marketing: What Qualifies as Smart Marketing?

Internet Marketing: What Qualifies as Smart Marketing?

Posted on October 24, 2016

Whether it’s Internet marketing, direct marketing, or inbound marketing, you want to have a “smart” strategy. The only questions left are: “what qualifies as a ‘smart’ marketing campaign?” and “how can I make my strategy ‘smarter?’” In this post, we’ll talk about smart marketing in the context of Internet marketing. But even when we narrow the scope, it can take on a lot of different meanings. Some businesses think smart marketing means covering all the bases and taking advantage of every opportunity with respect to Internet marketing. A recent Business 2 Community article explains why that’s not the case: “Smart marketing isn’t about … Continue reading