How to Refocus Your Local Search Campaign

How to Refocus Your Local Search Campaign

Posted on February 26, 2018

There’s a lot of potential in local search marketing, but few businesses know how to turn that into results. Here are a few things you can do to refocus your campaign and start generating leads: Engagement happens on a local level  The more we find out about customer engagement, the more we learn just how important location is. According to this Search Engine Land article, the majority of engagement happens with local brands: “The majority of consumer engagement with brands (85-95 percent) happens through local listings, local web pages or other local search results. Location is often discussed synonymously with local, so … Continue reading

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Digital Directory Management: Why Hyper Local Listings are So Important

Digital Directory Management: Why Hyper Local Listings are So Important

Posted on January 22, 2018

In 2015, mobile web usage surpassed desktop usage, and mobile web usage has only continued to grow since then. People, particularly millennials, now use their phones and tablets to search for products and services on the go.  This has given rise to hyper local targeting, meaning targeting customers based on their location at any given moment.  They might be in their car, walking down the street or sitting at home. This marketing trend is also called the “near me query” trend or the “micro moment” trend as more people search by entering the keywords “near me” next to the keywords for … Continue reading

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Do You Have A Spot In Local Search Engine Results?

Do You Have A Spot In Local Search Engine Results?

Posted on January 8, 2018

Do you own and operate a business that thrives on your local customers? If your answer is yes, it is important that you understand how people use the internet to find local businesses. While many consumers find businesses in their community or neighborhood by asking family members and friends. If you are doing a successful job at operating your business, you will benefit from the word-of-mouth marketing method. However, you have to create an online presence if you want to make a huge impact. You have to have a strong presence online when people search for a specific product or … Continue reading

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Local Search: The Secret to Getting Backlinks

Local Search: The Secret to Getting Backlinks

Posted on November 13, 2017

Backlinks play an important role in getting a good local site ranking. In this blog, we’ll explain what they are and how you can acquire them: What are backlinks? A backlink is a link from another website to yours. These have a lot of weight in the context of local search, because it means someone is talking about or referencing your business. It could be a recommendation of your services, a review of your restaurant, or a citation of your research.   Easy backlinks  Organic backlinks are the best kind, but they take forever to acquire. You just need to wait … Continue reading

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How Does Local Search Actually Work?

How Does Local Search Actually Work?

Posted on October 6, 2017

For many small businesses, much of the information about SEO and local search is almost incomprehensible. There are “how to” articles which may be easy to understand, but don;t really explain the “why” of it all. On the other hand, the more technical essays are often not very forthright and straightforward. However, some of this is because Google and other search engines don’t really provide good insights into how their algorithms function. Thanks to the recent 2017 Local Search Ranking Factors Survey results, provided by the good people at Moz, we can present a more direct answer on how local search actually works and … Continue reading

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How to Get Started With Schema Markups for Local SEO

How to Get Started With Schema Markups for Local SEO

Posted on October 2, 2017

What are Schema markups? Why use them? And how can you use Schema to improve your local SEO? What Are Schema Markups? Schema markups are essentially HTML data that tell the SERPs information about your website and content. Without Schema markups, the SERPs may index your content, but they may not necessarily understand what exactly you are referencing. Schema markups are HTML tags that tell the SERPs exactly what you mean. Not only that, but this information can appear in the SERPs alongside your metadata. This will increase your click-through rate and your rankings. What Are Examples of Schema Markups? … Continue reading

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What Is Local SEO Marketing?

What Is Local SEO Marketing?

Posted on September 25, 2017

Every business that relies on location-specific customers must also focus on Local SEO marketing. It is the most effective way to market your company online, promoting your products and service to a local audience. Local SEO marketing employs multiple techniques and strategies so that your company ranks well not only with Google business listings, but also attracts traffic through directories like Yelp and Foursquare, localized content, targeted social media, and more. Today, the typical person is going online to find local businesses, research products and services, and find locally relevant information. Therefore, you can drastically increase the possibility of getting … Continue reading

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Amazing Blogging Ideas that will Attract Local Customers

Amazing Blogging Ideas that will Attract Local Customers

Posted on July 24, 2017

One of the biggest benefits of blogging is boosting your search engine optimization. If you have read this once, you have likely read it a hundred times: Google loves fresh and unique content. Very often, the difference between a business website receiving 500 visitors a day and 5000 a day is a blog. Each article creates a new web page and a new opportunity for a potential customer to find you. However, a blog is also important for local search. It is a wonderful feeling when your business blog starts generating organic traffic from search and social media. That means … Continue reading

How to Boost Your Website’s Local Search Optimization

How to Boost Your Website’s Local Search Optimization

Posted on June 5, 2017

Today, there is a lot of focus on local search optimization. There was a time when users were searching for global information. However, smartphones have changed the how, when, and why people are performing online searches. Quite literally, people what personalized information that is locally relevant. They are seeking local answers to their questions and solutions to their problems. This is because different locations may define a problem differently. For example, the local real estate agent will have more relevant housing marketing insight. Don’t your agree? SEOmoz reports that 76 percent of users utilize search engines to find local business information. Moreover, 67 percent used … Continue reading

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Three Ways to Improve Your Performance on Hyper-Local Searches

Three Ways to Improve Your Performance on Hyper-Local Searches

Posted on May 8, 2017

Recently, Search Engine Land came out with a list of six types of businesses that would especially benefit from stronger local Internet search rankings. They write about plumbers, medical practitioners, lawyers, restaurants and bars, real estate services, and pet services. Even if your business doesn’t fall into one of these types, it may be critical for you to strengthen your search engine optimization (SEO) for local searches. Many times, when people try to find businesses online, they perform a hyper-local search – they look for a business near them, not just in the general region or city, but within a … Continue reading

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