Managing Your Presence in Online Directories

Managing Your Presence in Online Directories

Posted on November 22, 2016

The Internet isn’t important just to huge businesses, but to small local ones as well. When people want a product or service, they’ll often do a Web search on the type of service and the location (e.g., “plumbers in Charleston, SC”). They’ll find online directories with lists of businesses. If you’re on those lists, they may call you. Making effective use of them is part of what’s called hyperlocal marketing. Modern as the term sounds, the concept is very old. It simply means reaching the people in your locality. The only surprise is that you can do this through the … Continue reading

Why Your Local Search Rank Is Low

Why Your Local Search Rank Is Low

Posted on November 9, 2016

There are many factors that search engines use to rank local search engine results. The prime difficulty for entrepreneurs and small businesses is that large corporations are spending a significant amount of effort to capture local internet search results. The good news is you don’t need to spend a ton of money to compete, and most standard SEO practices apply. Consider for a moment the local real estate agent. She has spent the time and money creating a professional website. However, she is not coming up in local search queries. What we find is a list of local offices for national brokers, and a long list … Continue reading

Local Search: Measuring Your Campaign’s Success

Local Search: Measuring Your Campaign’s Success

Posted on October 10, 2016

Some businesses measure their local search progress solely in terms of its ROI. This is fine, but in the context of online marketing, it’s not always easy to account for everything. For example, how exactly should you place weight on leads, social signals, and website traffic? The best way to measure the success of your local search campaign is to compare your results with your prior standing. It’s not helpful to compare yourself to other businesses or solely look at the bottom line of your investment. What’s important is seeing how you progress in many aspects. A recent Search Engine Land article explains how you … Continue reading

Using Unstructured Citations to Strengthen Your Local Search Results

Using Unstructured Citations to Strengthen Your Local Search Results

Posted on September 7, 2016

Performing well in local search results is a challenge for small businesses. Whether they’re bakeries, boutique clothing stores, or auto repair shops, these businesses need to rise to the top in searches for a specific geographic region and industry. One way for businesses to improve local search results is through online citations. According to a recent article from Search Engine Journal, citations are a key way to boost your position in local searches. Structured citations involve more formal listings of your business, including the exact name, address, and other contact information such as phone number and website. A structured citation will … Continue reading

Why Local Search Engine Optimization is So Important for Your Local Business

Why Local Search Engine Optimization is So Important for Your Local Business

Posted on January 14, 2016

Many online-only businesses work on targeting customers from all over the world. As someone who operates a local business, however, this is not necessary. Instead, if you operate a local brick-and-mortar business, you should be focusing on local search engine optimization instead. These are a few reasons why local search engine optimization is so critical for any local business. Reduce Your Competition When you’re trying to optimize your site for global keywords and key phrases, you have to compete with many, many sites. By simply targeting a local audience, you can help reduce your competition, which makes it easier for you to … Continue reading

How the New Google Local Search Display Changed Internet Marketing for Small Businesses

How the New Google Local Search Display Changed Internet Marketing for Small Businesses

Posted on December 21, 2015

Businesses have to adapt their internet marketing strategies to Google trends and updates. In this blog, we’ll talk about the new Google local search display and explain its impact on search engine marketing. Most of Google’s updates deal with search ranking factors. If it announces that it’ll factor mobile-friendliness into its algorithm, then many businesses will get a mobile site solely for that reason. This update didn’t change the search ranking factors in any capacity. Instead, it changed the appearance of local business information in the search engine results pages. One of the most important differences is that only three local business show … Continue reading

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Why Local Search Engine Optimization is So Important

Why Local Search Engine Optimization is So Important

Posted on December 14, 2015

Many online-only businesses work on targeting customers from all over the world. As someone who operates a local business, however, this is not necessary. Instead, if you operate a local brick-and-mortar business, you should be focusing on local search engine optimization instead. These are a few reasons why local search engine optimization is so critical for any local business. Reduce Your Competition When you’re trying to optimize your site for global keywords and key phrases, you have to compete with many, many sites. By simply targeting a local audience, you can help reduce your competition, which makes it easier for you to … Continue reading