Getting Your Brand Out There Using Search Engine Marketing

Getting Your Brand Out There Using Search Engine Marketing

Posted on October 31, 2016

The way in which businesses market themselves has changed drastically over the last decade. Instead of funneling advertising dollars into expensive billboards and TV commercials, many business owners have discovered the power of Search Engine Marketing as a cost-effective and efficient way of increasing traffic and gaining market share. If you own a business with a web presence, here are a few things you need to know in order to get customers to remember your brand the next time they need products or services like yours. First, it is important to have a general understanding of what search engine marketing is. Not to be … Continue reading

Internet Marketing: What Qualifies as Smart Marketing?

Internet Marketing: What Qualifies as Smart Marketing?

Posted on October 24, 2016

Whether it’s Internet marketing, direct marketing, or inbound marketing, you want to have a “smart” strategy. The only questions left are: “what qualifies as a ‘smart’ marketing campaign?” and “how can I make my strategy ‘smarter?’” In this post, we’ll talk about smart marketing in the context of Internet marketing. But even when we narrow the scope, it can take on a lot of different meanings. Some businesses think smart marketing means covering all the bases and taking advantage of every opportunity with respect to Internet marketing. A recent Business 2 Community article explains why that’s not the case: “Smart marketing isn’t about … Continue reading

3 Easy SEO Tips to Improve Your Internet Marketing in 2016

3 Easy SEO Tips to Improve Your Internet Marketing in 2016

Posted on September 14, 2016

Incorporating best SEO practices into your Internet Marketing is vital to positioning your content in front of your target audience on Google. In fact, search engines is the #1 source for content traffic generation, beating social media by more than 300% (Source: IronPaper). It’s the favored choice for consumers and decision-makers to looking up product information, discovering answers to problems, and locating nearby stores. When your business fails to implement SEO techniques, your audience will have difficulty finding your content. Here are three simple SEO tactics to help boost your presence and content ranking online: #1 Focus on creating more … Continue reading

How to Personalize Emails for Your Internet Marketing Campaign

How to Personalize Emails for Your Internet Marketing Campaign

Posted on August 10, 2016

For the Internet marketing campaigns of most businesses, email marketing is a major aspect. Unfortunately, many Internet marketers don’t take full advantage of email marketing because they craft generalized emails instead of personalized emails. If you want your message to get through to your target audience, personalized emails are key. These tips will help you craft personalized emails for the success of your Internet marketing campaign. Create Customer Personas You should create customer personas if you have no idea where to start when it comes to crafting personalized emails. For these customer personas to be most effective, it is important … Continue reading

6 Quick Video Strategies to Use in Your Internet Marketing Strategy

6 Quick Video Strategies to Use in Your Internet Marketing Strategy

Posted on July 26, 2016

Video is perhaps one of the most effective techniques in the Internet marketing tool box. You see, companies leveraging video enjoy 41% more web traffic from search than those who do not. (Source: Hubspot). With advantages like creating meaningful connections with your audience, growing your subscriber list, boosting follower engagement, expanding your online reach, and increasing revenue, your business can’t afford not to implement an active video marketing campaign. Video marketing works extraordinarily well with your social media efforts as videos receive higher engagement than post with text and images combined. The value of using video is great and we … Continue reading

3 Tips to Improve Your Internet Marketing efforts

3 Tips to Improve Your Internet Marketing efforts

Posted on April 6, 2016

Businesses should update their Internet marketing strategies a few times every year. This way, you’ll stay up-to-date with current trends and your tactics won’t grow old. If you’re looking to refresh your campaign, then start with these three tips: Go back to the basics Most businesses still don’t quite grasp the concept of Internet marketing. According to a recent Memeburn article, many of them think they’re making progress while they’re stuck in the same place: “It’s really funny that so many brands are still getting the basics completely wrong with digital marketing and social media. With social media, it’s practically the same as traditional … Continue reading

The Same Core Principles Apply to Internet Marketing

The Same Core Principles Apply to Internet Marketing

Posted on March 23, 2016

Internet marketing might seem like something new at first, but it relies on the same core marketing principles. Although marketers now have access to new platforms, like social media and search engines, human psychology remains the same. Inbound Marketing is a good example of this. On the one hand, some marketers say that content marketing is a new strategy that emerged after Google responded to search engine optimization strategies. But on the other hand, this Forbes article explains that content marketing has been around for more than a hundred years: “Content marketing was thriving far before the Internet, and even … Continue reading