5 Benefits of Mobile Responsive Websites

5 Benefits of Mobile Responsive Websites

Posted on July 30, 2018

Mobile responsive websites are not just a trend; responsiveness has become a staple in website design. Mobile responsive websites have evolved from incredibly practical to a modern day digital necessity. Here are five reasons as to why mobile responsive website design is considered beneficial in today’s market. 1. Improvements in Overall Experience It is no question that mobile responsive website designs are favored by users over their non-responsive counterparts. In a nutshell, this is because a website that can easily be viewed from a computer, a tablet, or a phone. Making the visitor happier with the site and more likely to return. Sites … Continue reading

Stop Ignoring Hyperlocal Listings: 3 Reasons Why Digital Directory Management Matters

Stop Ignoring Hyperlocal Listings: 3 Reasons Why Digital Directory Management Matters

Posted on July 23, 2018

You know that Google reigns supreme in the game of search, but are you using the internet to the fullest to bring customers in the door? If you’re not paying attention to directory management, then you aren’t. Instead, you’re missing out on the power of hyperlocal search.  While many of us think of Google first, we also turn to lots of other resources when we look for businesses that provide products and services in our area. These directories, which include sites like Yelp, give us a quick snapshot of what is nearby and help us decide whether or not to … Continue reading

What are Internet Marketing and Online Marketing Services?

What are Internet Marketing and Online Marketing Services?

Posted on June 15, 2018

Online marketing services help you to promote your business and its products and services on the Internet. Also known as digital or Internet marketing, online marketing can include a wide range of strategies, but generally relate to building a powerful website and using it as the basis for your marketing campaigns. Here’s a sampling of Internet marketing solutions that you might find from agencies in Charleston, SC and elsewhere. Search engine optimization: Also known as SEO, search engine optimization is the art/science of making your website more appealing to search engines. Google and other search engines look at certain aspects … Continue reading

Web Design vs Website Development

Web Design vs Website Development

Posted on May 28, 2018

If you’ve got a website that needs some tender loving care, it’s best to hire a professional to fix the problem for you. Of course, before you can hire a professional you’ll need to know whether your problem calls for the aid of a web designer or a web developer. While these two types of professionals both work on websites, their services and areas of expertise differ widely. Web Design Web designers work with anything having to do with the appearance of a website, including the look and feel of the user interface. These professionals are frequently experts in graphic design and … Continue reading

The Dynamic Practice of Search Engine Optimization

The Dynamic Practice of Search Engine Optimization

Posted on May 21, 2018

Often, people ask: What is SEO (Search Engine Optimization), and why do I need it? The answer to this question is simple: SEO is many things to many people, and you need it to compete in an online marketplace that is bigger than ever before. The roots of SEO exist in helping you rank well within the search engines so that your customers can engage with your brand. The process of implementing search engine optimization should be considered a long-term engagement. Things Change As your products and services continue to evolve, so should your online presences. It is commonplace for … Continue reading

Getting Your Brand Out There Using Search Engine Marketing

Getting Your Brand Out There Using Search Engine Marketing

Posted on October 31, 2016

The way in which businesses market themselves has changed drastically over the last decade. Instead of funneling advertising dollars into expensive billboards and TV commercials, many business owners have discovered the power of Search Engine Marketing as a cost-effective and efficient way of increasing traffic and gaining market share. If you own a business with a web presence, here are a few things you need to know in order to get customers to remember your brand the next time they need products or services like yours. First, it is important to have a general understanding of what search engine marketing is. Not to be … Continue reading

Internet Marketing: What Qualifies as Smart Marketing?

Internet Marketing: What Qualifies as Smart Marketing?

Posted on October 24, 2016

Whether it’s Internet marketing, direct marketing, or inbound marketing, you want to have a “smart” strategy. The only questions left are: “what qualifies as a ‘smart’ marketing campaign?” and “how can I make my strategy ‘smarter?’” In this post, we’ll talk about smart marketing in the context of Internet marketing. But even when we narrow the scope, it can take on a lot of different meanings. Some businesses think smart marketing means covering all the bases and taking advantage of every opportunity with respect to Internet marketing. A recent Business 2 Community article explains why that’s not the case: “Smart marketing isn’t about … Continue reading

3 Easy SEO Tips to Improve Your Internet Marketing in 2016

3 Easy SEO Tips to Improve Your Internet Marketing in 2016

Posted on September 14, 2016

Incorporating best SEO practices into your Internet Marketing is vital to positioning your content in front of your target audience on Google. In fact, search engines is the #1 source for content traffic generation, beating social media by more than 300% (Source: IronPaper). It’s the favored choice for consumers and decision-makers to looking up product information, discovering answers to problems, and locating nearby stores. When your business fails to implement SEO techniques, your audience will have difficulty finding your content. Here are three simple SEO tactics to help boost your presence and content ranking online: #1 Focus on creating more … Continue reading

Local Search SEO Tip: Making Your Business Address Prominent

Local Search SEO Tip: Making Your Business Address Prominent

Posted on August 30, 2016

Recently, Business 2 Community shared an important infographic depicting local search SEO statistics. One of the insights is that 50% of people conducting a local search on a smartphone and 34% who conduct the search on a computer or tablet will go that same day to a local business. Another key insight is that roughly half of the people conducting searches on a mobile device are looking up important business information, including the address. Can people find your business address easily? Making your business address prominent on your website is critical. Prospective customers will experience less frustration trying to find … Continue reading

16 Quick Effective Content Ideas to Enhance Your Internet Marketing Strategy

16 Quick Effective Content Ideas to Enhance Your Internet Marketing Strategy

Posted on August 23, 2016

Your content marketing strategy is indeed a key piece to your overall Internet marketing blueprint.  The beauty of an effective Internet marketing plan is creating content that draws your audience to you by sharing relatable messages that appeals to your audience.  You see, once you’ve identified who yourtarget market is and clearly understand their pains and problems, you can tailor your content around that to deliver valuable information.  The key is serving your audience a variety of content types so you speak to the different learning styles of your readers. The good news is there are countless ideas to creating … Continue reading