Internet Marketing: How Important is Social Media?

Internet Marketing: How Important is Social Media?

Posted on May 12, 2016

There are so many facets of Internet marketing that it would be foolish to focus on just one. To the dismay of many business owners, we can’t just compare the effects of search engine marketing and email marketing. One aspect that businesses are always interested in is social media marketing. You may have heard that some companies, like Taco Bell, have had tremendous success increasing their brand awareness on Facebook, Twitter and Instagram. There’s no doubting the fact that social media is ubiquitous in our culture. Still, a potentially large audience doesn’t guarantee you marketing success. What you gain from social media will depend … Continue reading

3 Tips to Improve Your Internet Marketing efforts

3 Tips to Improve Your Internet Marketing efforts

Posted on April 6, 2016

Businesses should update their Internet marketing strategies a few times every year. This way, you’ll stay up-to-date with current trends and your tactics won’t grow old. If you’re looking to refresh your campaign, then start with these three tips: Go back to the basics Most businesses still don’t quite grasp the concept of Internet marketing. According to a recent Memeburn article, many of them think they’re making progress while they’re stuck in the same place: “It’s really funny that so many brands are still getting the basics completely wrong with digital marketing and social media. With social media, it’s practically the same as traditional … Continue reading

The Same Core Principles Apply to Internet Marketing

The Same Core Principles Apply to Internet Marketing

Posted on March 29, 2016

Internet marketing might seem like something new at first, but it relies on the same core marketing principles. Although marketers now have access to new platforms, like social media and search engines, human psychology remains the same. Inbound Marketing is a good example of this. On the one hand, some marketers say that content marketing is a new strategy that emerged after Google responded to search engine optimization strategies. But on the other hand, this Forbes article explains that content marketing has been around for more than a hundred years: “Content marketing was thriving far before the Internet, and even … Continue reading

3 Major Search Engine Marketing Trends to Expect in 2016

3 Major Search Engine Marketing Trends to Expect in 2016

Posted on March 10, 2016

As we enter the new year, you can bet that everyone from small to large businesses to aspiring business owners alike are trying to do everything in their power to ensure a prosperous new year. And for businesses who are particularly interested in making significant growth in the digital space in 2016, one of the absolute most important business areas to focus on is search engine marketing. To help your business to benefit from consistent online growth with SEO in the new year, the first step is to get familiar with these 3 Major Search Engine Marketing trends to expect … Continue reading

Understanding the Return of Your Internet Marketing Efforts

Understanding the Return of Your Internet Marketing Efforts

Posted on February 15, 2016

In the realm of Internet Marketing, a marketing audit is a powerful tool to help you assess the ROI of your company’s marketing efforts. A full periodic marketing audit of your company is important, but we will focus a bit more on internet marketing in this article. A marketing audit provides the opportunity to determine strengths and weaknesses in your marketing efforts. It allows you to make changes that will improve customer satisfaction and profitability. Review Objectives Start by reviewing the goals and objectives laid out in your marketing plan. This is a good time to make sure you’re reaching … Continue reading

Inbound Marketing and Finding Millennials Online

Inbound Marketing and Finding Millennials Online

Posted on November 23, 2015

The slog of finding new customers online does not require stress on your part, especially if you are looking for Millennials. This new group of powerful consumers is abundant; however, you must understand what makes them take note of new business online. Authenticity More web-savvy Millennials make their way to your website than you know. However, your conversion rates are less than optimal because of your lack of authenticity. Think of your website as a company that is looking for a job with a customer. Put your best marketing forward showcasing company culture, detailing socially relevant initiatives and entertaining rather than selling. Inbound Marketing … Continue reading

Making Your Inbound Marketing Totally Effective

Making Your Inbound Marketing Totally Effective

Posted on September 2, 2015

Some of the most powerful words in the English language are Free, Now, Easy, Safe, and True. Others are Powerful, Works, Maximum, and Magic. Not forgetting the very powerful “You.” You are in business, and your goal is to:- Ramp up your sales Minimize your expenses and Maximize your profitability. Web-based inbound marketing helps you do that. The whole purpose of marketing is to get a person to make a buying decision. Too many business people get blinded by the idea of this thing called internet marketing. They assume that using the internet is the same as making best use of the … Continue reading

Inbound Marketing: Become a Madman of Backlinks

Inbound Marketing: Become a Madman of Backlinks

Posted on July 7, 2015

Have you ever heard of madman at a casino? This is a guy who doubles down on 17 and pushes all his chips in. That’s a bonafide madman! Well, after the Penguin update, a bevy of SEO experts said that link building was dead. They said the strategy would only get your website blacklisted from Google. Well, there is a new school of thought out there and it is challenging the Penguin. Link building is back. Here is a lesson about how you can become a madman by building backlinks and improving your inbound marketing. 1) Jump on Internet Forums An … Continue reading

3 Main Areas of Focus Regarding Inbound Marketing

3 Main Areas of Focus Regarding Inbound Marketing

Posted on July 1, 2015

Inbound marketing demands a different mentality that many businesses need to adjust to. If you’re looking to start practicing inbound marketing, or you want to improve your current campaign, then consider these tips: Get social  Although many businesses have accounts on Facebook and Twitter, it seems like only a few of them know what they’re doing. Most of them just approach social media the same way they do traditional marketing, which sets them up for failure. For effective social media marketing, you need to interact with followers. According to a recent Marketing Land article, you should consider hosting Q and As and … Continue reading

Inbound Marketing: Links to Success

Inbound Marketing: Links to Success

Posted on June 22, 2015

Have you ever wondered about your inbound marketing strategy? Inbound marketing mistakes are made by companies all over the world. The biggest inbound marketing failure is generating sub-optimal content that does not provide value. However, beyond that, there are smaller, perhaps more technical mistakes, that companies make all the time. Luckily, there is a website called Woorank.com that will evaluate your website and tell you how you can improve. Here are two mistakes that Woorank may correct. A Lack of In-Page Links Have you ever wondered why Wikipedia is always at the top of the search engine rankings? They do a lot … Continue reading