How to Improve Sales and Increase Recognition with Digital Directory Management

How to Improve Sales and Increase Recognition with Digital Directory Management

Posted on January 16, 2017

The Internet is a necessary part of today’s marketing structure. This means sorting through tons of misdirected data. This is time-consuming and frustrating for your clients and leads to decreased sales and loss of credibility. Part of your marketing strategy should be concentrated on updating your IT footprint for your local audience. This means committing to your hyper-local marketplace. Hyper-local refers to your regional market or the area for your target audience. Social media campaigns depend on these markets to create a relationship with your customers. Your business information needs to be updated regularly in order for your clients and … Continue reading

Digital Directory Management: Why Hyper Local Listings are So Important

Digital Directory Management: Why Hyper Local Listings are So Important

Posted on January 15, 2017

In 2015, mobile web usage surpassed desktop usage, and mobile web usage has only continued to grow since then. People, particularly millennials, now use their phones and tablets to search for products and services on the go.  This has given rise to hyper local targeting, meaning targeting customers based on their location at any given moment.  They might be in their car, walking down the street or sitting at home. This marketing trend is also called the “near me query” trend or the “micro moment” trend as more people search by entering the keywords “near me” next to the keywords for … Continue reading

Posted in Blog | Tagged , , , ,