Web Design and Mental Models: Help Users Navigate Your Site

Web Design and Mental Models: Help Users Navigate Your Site

Posted on December 18, 2017

Ever wonder what goes on when a user interacts with your site? Understanding this relationship will help you design a better user experience. In this blog, we’ll go over mental models and their role in web design. What are mental models? Users develop mental models — consciously or not — when they learn a new system. This Econsultancy article explains that the system could be a store, a website, the process of buying a car, and limitless other scenarios: “Simply put, a mental model is what the user believes about a particular system. This system doesn’t have to be a digital product … Continue reading

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Why You Should Not Do Your Web Design Alone or Use a Generic Template

Why You Should Not Do Your Web Design Alone or Use a Generic Template

Posted on November 27, 2017

Every website owner knows they need to have a great website design. But most don’t know what makes a good website design. When doing web design alone, you’re likely to mess up. You want to make sure that your visitors can easily access and navigate your website. However, you need to make sure that you don’t overwhelm them. Unfortunately, this is what usually happens with DIY websites. Remember, you want to use your website to bring in sales and conversions. If things are too complicated with too many options, your website will convert at a lower rate. Your website needs to be optimized around … Continue reading

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Increase Conversions by Making Better Use of Images in Your Website Design

Increase Conversions by Making Better Use of Images in Your Website Design

Posted on November 20, 2017

It’s well known that images make web pages more attractive because they break up tedious blocks of text. People are, after all, highly visual and experience the world that way. Naturally, they would find websites with some visual stimulation more appealing. But using images merely to beautify your website is underutilizing their power. Specifically, you aren’t using their power to increase your sales and profits. The type of images you choose has a profound impact on your conversion rates. Here are three ways of using imagery in your website design to increase conversions: Use Images That Emotionally Convey Your Product’s Benefits … Continue reading

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Four Website Design Mistakes That Are Hurting Your Business

Four Website Design Mistakes That Are Hurting Your Business

Posted on August 14, 2017

If your Internet marketing efforts are producing disappointing results, the problem could lie with your web design. How can you determine if poor conversion is a website problem? A close look at your website analytics might reveal high bounce rates and short visitor times. In addition, website design mistakes like the four listed below could be at the heart of your problem. Poor Use of White Space Good page structure makes your content more attractive and easily read. Haphazard arrangements or densely packed content and advertisements confuse and possibly annoy the visitor. The key to good page structure is using … Continue reading

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3 Common Web Design Myths

3 Common Web Design Myths

Posted on June 19, 2017

Want more customers? Then you need a great website design. Your website is the face of your brand on the web, just like the outdoor facade of your office building and the appearance of your staff reflects your company style. Here are a few common myths about web design. Myth #1: You Can Do It Plain and Easy You’ve probably come across an untold number of websites that are using pre-designed templates or WordPress themes and are using images that were obviously pulled from free stock photo websites. If you want to be unique and present your brand, you need … Continue reading

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PROVEN Website Design Tips to STOP Bounce Rates

PROVEN Website Design Tips to STOP Bounce Rates

Posted on June 12, 2017

Didn’t they see my awesome profile picture? Do they know how much I spent on those headshots? Who doesn’t like fuschia? I don’t understand why they are leaving my website so soon? Isn’t the sparkly bird gif an eye catcher? Have you asked yourself any of these questions about your excellent site? If so, and the answers still baffle you it’s time to look at not only what you enjoy, but what your customers would like to experience when visiting your page. Okay, maybe we are a poking a little fun at the glittery adornments, but there is nothing funny … Continue reading

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Why Your Website Needs a Responsive Design

Why Your Website Needs a Responsive Design

Posted on May 1, 2017

01We are in the era of the mobile web. According to StatCounter.com, more people now access the internet via a smartphone or tablet than via a desktop computer. Simply put, this means that your website must employ responsive design. What is that, you ask?  To a web designer, it means a site that uses fluid grids, flexible layouts and CSS.  To a business owner, it means a website that looks good on any kind of device.   This is important because old-school, non-responsive sites frustrate smartphone and tablet users.  Mobile users expect websites to render well on their devices. They … Continue reading

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Should Your Website Design Consider Color Blindness?

Should Your Website Design Consider Color Blindness?

Posted on April 10, 2017

Many businesses don’t even think about color blindness during website design. However, according to the National Eye Institute, this disability is suffered by as many as 8 percent of men (approximately 10.5 million) and 0.5 percent of women with Northern European ancestry. Nonetheless, a crucial aspect of an effective website design is user experience and accessibility. Does your website address this visual impairment? Essentially, color blindness is the inability to distinguish or perceive certain colors in the same way as those without the condition. In an extreme form, called monochromacy, things appear in grayscale, similar to a black and white movie. However, … Continue reading

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How Great Website Design Can Help You Retain Customers

How Great Website Design Can Help You Retain Customers

Posted on March 27, 2017

Shopping experience is key. The design and layout of a website is not unlike the atmosphere and organization of a brick-and-mortar storefront. Shoppers desire a quick and clean shopping experience when they visit a store, and they expect the same when they visit a website. You’ve undoubtedly been the victim of a slow, cluttered website before, and it’s likely you didn’t stick around very long. This is important to keep in mind when designing your own website. But where do you start? Here are three important website design strategies to help you retain customers: Continually critique the site as if you were a … Continue reading

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Easy Ways to Improve Your E-commerce Web Design

Easy Ways to Improve Your E-commerce Web Design

Posted on March 20, 2017

As many entrepreneurs and businesses know, attracting visitors to your e-commerce website is only half the battle. In order to be competitive in the rapidly evolving e-commerce sector, there are certain aspects of web design that cannot be ignored. Designing an e-commerce website requires clear goals, with user experience as the prime focus.  Consumers are moving more and more to their smartphones to make their purchasing decisions. Therefore, e-commerce is becoming increasingly important, whether you are solely focused on online sales, or are a brick-and-mortar store evolving to add “click and order” on your website. Therefore, a significant focus needs to be placed on user … Continue reading

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