The Role of Content in Search Engine Marketing

The Role of Content in Search Engine Marketing

Posted on February 8, 2016

Getting started with search engine marketing is easier than you might think. In this blog we’ll talk about how you can leverage content to increase your site ranking and, consequently, your organic reach. First, it’s important to understand the function and purpose of search engines in the first place. Sites like Google and Bing are ultimately trying to match users with the right sites based on their search criteria. To do this, they crawl websites to get an idea of what they offer. And what do you think they look for specifically? That’s right. Content. A recent Search Engine Journal … Continue reading