3 SEO Tips for Getting High-Quality Content and Links

3 SEO Tips for Getting High-Quality Content and Links

Posted on May 23, 2017

What makes a good SEO strategy? The answer, of course, is quality content and quality links. Here are a few tips to getting more quality links and more quality content. Reclaim Your Links Link reclaiming is a simple process that will bring in a lot of new high-quality backlinks for free. Here’s how it works: Find out where your brand, blog or company has been mentioned on the web (without being linked to). Use a tool such as Buzzsumo or even Google Alerts for this. Create a list of high-quality websites that mention you. Contact the owners, thank them for … Continue reading

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Information Architecture: How to Organize Your Content to Get a Better Site Ranking

Information Architecture: How to Organize Your Content to Get a Better Site Ranking

Posted on December 20, 2016

Information architecture is now one of the most important components of search engine optimization. In this blog, we’ll talk about how you should organize different types of content to get the best possible site ranking on Google. Broad and narrow content There are two types of content in regard to its scope: broad and narrow. Broad content refers to more general topics while narrow content is made up of niches. This distinction is important for your site’s information architecture. For best SEO practices, you should first start with your broad content and then add links to your more narrow content. This … Continue reading

16 Quick Effective Content Ideas to Enhance Your Internet Marketing Strategy

16 Quick Effective Content Ideas to Enhance Your Internet Marketing Strategy

Posted on August 23, 2016

Your content marketing strategy is indeed a key piece to your overall Internet marketing blueprint.  The beauty of an effective Internet marketing plan is creating content that draws your audience to you by sharing relatable messages that appeals to your audience.  You see, once you’ve identified who yourtarget market is and clearly understand their pains and problems, you can tailor your content around that to deliver valuable information.  The key is serving your audience a variety of content types so you speak to the different learning styles of your readers. The good news is there are countless ideas to creating … Continue reading

How Search Engine Marketing Relates to Content Marketing

How Search Engine Marketing Relates to Content Marketing

Posted on June 9, 2016

Although some marketers are determined to keep the two practices separate, both search engine marketing and content marketing are most effective when integrated with each other. Nowadays, it’s important to focus on elements from both practices and understand where they overlap. Search engine marketing Search engine marketing mostly deals with optimizing your website content for search engines. The most important factor in this respect is targeting relevant keywords that your target audience will likely type into Google’s search bar. Content marketing Content marketing focuses on the process of content creation and its impact on your brand awareness. Businesses are now encouraged to create … Continue reading

The Role of Content in Search Engine Marketing

The Role of Content in Search Engine Marketing

Posted on February 8, 2016

Getting started with search engine marketing is easier than you might think. In this blog we’ll talk about how you can leverage content to increase your site ranking and, consequently, your organic reach. First, it’s important to understand the function and purpose of search engines in the first place. Sites like Google and Bing are ultimately trying to match users with the right sites based on their search criteria. To do this, they crawl websites to get an idea of what they offer. And what do you think they look for specifically? That’s right. Content. A recent Search Engine Journal … Continue reading