How to Get Started With Schema Markups for Local SEO

How to Get Started With Schema Markups for Local SEO

Posted on October 2, 2017

What are Schema markups? Why use them? And how can you use Schema to improve your local SEO? What Are Schema Markups? Schema markups are essentially HTML data that tell the SERPs information about your website and content. Without Schema markups, the SERPs may index your content, but they may not necessarily understand what exactly you are referencing. Schema markups are HTML tags that tell the SERPs exactly what you mean. Not only that, but this information can appear in the SERPs alongside your metadata. This will increase your click-through rate and your rankings. What Are Examples of Schema Markups? … Continue reading

Posted in Blog | Tagged , , ,
3 Easy Tips for Improving Your Site’s User Experience

3 Easy Tips for Improving Your Site’s User Experience

Posted on May 29, 2017

Website design isn’t what most people think it is. Website design isn’t at all about creating a fancy website that has all sorts of eye-catching slideshows, images and multimedia. It’s not about looks, it’s about what works. It’s about designing a website to have the highest conversion rate possible. Here are some tips on how to do that. Have a Clear Call-To-Action You don’t want your visitors to admire your website’s beauty; you want them to take action. Make sure that your call-to-action is clear and conspicuous to all visitors as soon as they land on your site. Make it … Continue reading

Posted in Blog | Tagged , , , ,
3 SEO Tips for Getting High-Quality Content and Links

3 SEO Tips for Getting High-Quality Content and Links

Posted on May 23, 2017

What makes a good SEO strategy? The answer, of course, is quality content and quality links. Here are a few tips to getting more quality links and more quality content. Reclaim Your Links Link reclaiming is a simple process that will bring in a lot of new high-quality backlinks for free. Here’s how it works: Find out where your brand, blog or company has been mentioned on the web (without being linked to). Use a tool such as Buzzsumo or even Google Alerts for this. Create a list of high-quality websites that mention you. Contact the owners, thank them for … Continue reading

Posted in Blog | Tagged , , , , ,
Information Architecture: How to Organize Your Content to Get a Better Site Ranking

Information Architecture: How to Organize Your Content to Get a Better Site Ranking

Posted on December 20, 2016

Information architecture is now one of the most important components of search engine optimization. In this blog, we’ll talk about how you should organize different types of content to get the best possible site ranking on Google. Broad and narrow content There are two types of content in regard to its scope: broad and narrow. Broad content refers to more general topics while narrow content is made up of niches. This distinction is important for your site’s information architecture. For best SEO practices, you should first start with your broad content and then add links to your more narrow content. This … Continue reading

16 Quick Effective Content Ideas to Enhance Your Internet Marketing Strategy

16 Quick Effective Content Ideas to Enhance Your Internet Marketing Strategy

Posted on August 23, 2016

Your content marketing strategy is indeed a key piece to your overall Internet marketing blueprint.  The beauty of an effective Internet marketing plan is creating content that draws your audience to you by sharing relatable messages that appeals to your audience.  You see, once you’ve identified who yourtarget market is and clearly understand their pains and problems, you can tailor your content around that to deliver valuable information.  The key is serving your audience a variety of content types so you speak to the different learning styles of your readers. The good news is there are countless ideas to creating … Continue reading

How Search Engine Marketing Relates to Content Marketing

How Search Engine Marketing Relates to Content Marketing

Posted on June 9, 2016

Although some marketers are determined to keep the two practices separate, both search engine marketing and content marketing are most effective when integrated with each other. Nowadays, it’s important to focus on elements from both practices and understand where they overlap. Search engine marketing Search engine marketing mostly deals with optimizing your website content for search engines. The most important factor in this respect is targeting relevant keywords that your target audience will likely type into Google’s search bar. Content marketing Content marketing focuses on the process of content creation and its impact on your brand awareness. Businesses are now encouraged to create … Continue reading

The Role of Content in Search Engine Marketing

The Role of Content in Search Engine Marketing

Posted on February 8, 2016

Getting started with search engine marketing is easier than you might think. In this blog we’ll talk about how you can leverage content to increase your site ranking and, consequently, your organic reach. First, it’s important to understand the function and purpose of search engines in the first place. Sites like Google and Bing are ultimately trying to match users with the right sites based on their search criteria. To do this, they crawl websites to get an idea of what they offer. And what do you think they look for specifically? That’s right. Content. A recent Search Engine Journal … Continue reading