Information Architecture: How to Organize Your Content to Get a Better Site Ranking

Information Architecture: How to Organize Your Content to Get a Better Site Ranking

Posted on December 20, 2016

Information architecture is now one of the most important components of search engine optimization. In this blog, we’ll talk about how you should organize different types of content to get the best possible site ranking on Google. Broad and narrow content There are two types of content in regard to its scope: broad and narrow. Broad content refers to more general topics while narrow content is made up of niches. This distinction is important for your site’s information architecture. For best SEO practices, you should first start with your broad content and then add links to your more narrow content. This … Continue reading

How Search Engine Marketing Relates to Content Marketing

How Search Engine Marketing Relates to Content Marketing

Posted on June 9, 2016

Although some marketers are determined to keep the two practices separate, both search engine marketing and content marketing are most effective when integrated with each other. Nowadays, it’s important to focus on elements from both practices and understand where they overlap. Search engine marketing Search engine marketing mostly deals with optimizing your website content for search engines. The most important factor in this respect is targeting relevant keywords that your target audience will likely type into Google’s search bar. Content marketing Content marketing focuses on the process of content creation and its impact on your brand awareness. Businesses are now encouraged to create … Continue reading

Understanding the Return of Your Internet Marketing Efforts

Understanding the Return of Your Internet Marketing Efforts

Posted on February 15, 2016

In the realm of Internet Marketing, a marketing audit is a powerful tool to help you assess the ROI of your company’s marketing efforts. A full periodic marketing audit of your company is important, but we will focus a bit more on internet marketing in this article. A marketing audit provides the opportunity to determine strengths and weaknesses in your marketing efforts. It allows you to make changes that will improve customer satisfaction and profitability. Review Objectives Start by reviewing the goals and objectives laid out in your marketing plan. This is a good time to make sure you’re reaching … Continue reading