How to Refocus Your Local Search Campaign

How to Refocus Your Local Search Campaign

Posted on February 26, 2018

There’s a lot of potential in local search marketing, but few businesses know how to turn that into results. Here are a few things you can do to refocus your campaign and start generating leads: Engagement happens on a local level  The more we find out about customer engagement, the more we learn just how important location is. According to this Search Engine Land article, the majority of engagement happens with local brands: “The majority of consumer engagement with brands (85-95 percent) happens through local listings, local web pages or other local search results. Location is often discussed synonymously with local, so … Continue reading

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Finding the Right Content Format for Your Search Engine Optimization Campaign

Finding the Right Content Format for Your Search Engine Optimization Campaign

Posted on February 5, 2018

Although an optimal SEO campaign will feature a mix of content formats, it’s normal for businesses to have their own favorites. In this blog, we’ll help you decide which format works best for your audience. Test different content formats To begin this process, create several new pieces of content, each featuring a different format. Then, share them with your audience and see how they perform. As this Search Engine Land article points out, you may find that you have a dedicated following on a particular platform: “Don’t limit yourself; a single piece of content can incorporate several types of media, including socially … Continue reading

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Why SEO Tools Won’t Save Your Local Search Campaign

Why SEO Tools Won’t Save Your Local Search Campaign

Posted on April 3, 2017

We’ve seen many businesses rely on SEO tools for their local search campaigns. These campaigns almost always lack a holistic approach and misuse SEO tools.  SEO tools make your campaign more efficient The correct usage of SEO tools will make your campaign more efficient. They’ll help you target keywords, identify your competitors, and optimize your content for search engines. In this respect, there’s no reason not to incorporate them in your campaign.  SEO tools can’t think for you  It’s clear that SEO tools can’t think for you, but that’s exactly what many businesses seem to expect from them. This Search Engine Land article explains why … Continue reading

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Why You Need a Holistic Approach to Local Search

Why You Need a Holistic Approach to Local Search

Posted on March 6, 2017

More often than not, when a local search campaign is ineffective, there’s something wrong with the strategy as opposed to the practice itself. To be frank, most businesses have no idea what they’re doing when it comes to local search.  What’s missing? Take a look at your campaign and see if you’ve covered all the bases. Ask yourself the following questions:  Is your content good and relevant? Do you have customer personas? Is your data accurate and current? Most businesses are missing one of these three elements in their local search campaigns. But the problem isn’t necessary with this void, but rather with their outlook … Continue reading

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