Finding the Right Content Format for Your Search Engine Optimization Campaign

Finding the Right Content Format for Your Search Engine Optimization Campaign

Posted on February 5, 2018

Although an optimal SEO campaign will feature a mix of content formats, it’s normal for businesses to have their own favorites. In this blog, we’ll help you decide which format works best for your audience. Test different content formats To begin this process, create several new pieces of content, each featuring a different format. Then, share them with your audience and see how they perform. As this Search Engine Land article points out, you may find that you have a dedicated following on a particular platform: “Don’t limit yourself; a single piece of content can incorporate several types of media, including socially … Continue reading

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Search Engine Optimization: Is Keyword Density Still a Thing?

Search Engine Optimization: Is Keyword Density Still a Thing?

Posted on December 25, 2017

In this blog, we’ll talk about a classic search engine optimization topic: keyword density. We’ll take a look at its current role today and how that has changed over the years. The old days In the old days, keyword density was everything in regard to SEO. Businesses would write their entire websites in such a way to capitalize on this. This, of course, led to some terrible content. Businesses were writing for search engines and not for real people. Google eventually realized that its emphasis on keyword density was leading to sub-par websites. It then changed course. Keyword density today Nowadays, … Continue reading

3 Things Every Business Owner Should Know About Website Development

3 Things Every Business Owner Should Know About Website Development

Posted on March 14, 2016

Building a successful business today requires not only a good grasp of current business strategies but also, just as importantly, a great online presence. And while marketing a business online today entails multiple different areas such as SEO, paid advertisements, email marketing, and social media, just to name a few, it all starts with a smart, well-designed website. Whether you’re getting ready to launch your company’s first website or you’re considering developing a new and improved website for your business, here are 3 things every business owner should know about Website Development: 1. It will be one of your most … Continue reading