4 Tips for Optimizing Your Google My Business Profile

4 Tips for Optimizing Your Google My Business Profile

Posted on February 19, 2018

Google My Business is an important asset for every local business owner. Having a GMB profile will help you get more exposure in local Google searches. Here are some tips for optimizing your Google My Business profile. Keep It Relevant Relevancy is what will help Google rank you for the right searches. This starts with choosing the right category for your business profile. It continues with making sure that your local address is clearly indicated. Next, make sure that you post local-oriented content on both your website that is linked to from your profile and your Google Plus profile. Fill … Continue reading

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Do You Have A Spot In Local Search Engine Results?

Do You Have A Spot In Local Search Engine Results?

Posted on January 8, 2018

Do you own and operate a business that thrives on your local customers? If your answer is yes, it is important that you understand how people use the internet to find local businesses. While many consumers find businesses in their community or neighborhood by asking family members and friends. If you are doing a successful job at operating your business, you will benefit from the word-of-mouth marketing method. However, you have to create an online presence if you want to make a huge impact. You have to have a strong presence online when people search for a specific product or … Continue reading

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Four Website Design Mistakes That Are Hurting Your Business

Four Website Design Mistakes That Are Hurting Your Business

Posted on August 14, 2017

If your Internet marketing efforts are producing disappointing results, the problem could lie with your web design. How can you determine if poor conversion is a website problem? A close look at your website analytics might reveal high bounce rates and short visitor times. In addition, website design mistakes like the four listed below could be at the heart of your problem. Poor Use of White Space Good page structure makes your content more attractive and easily read. Haphazard arrangements or densely packed content and advertisements confuse and possibly annoy the visitor. The key to good page structure is using … Continue reading

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The Importance of Local Search Optimization for Business

The Importance of Local Search Optimization for Business

Posted on July 10, 2017

Did you come across this article looking for information on Local Search Optimization? Today, many businesses understand the importance of being online, having a website, and maintaining a social presence. However, online marketing is different from traditional marketing strategies. There is an inbound strategy which builds an audience at every stage of the sales funnel and consumer life-cycle. That said, Local Search Optimization (or Local SEO) is not just for the small, local business. Every savvy business owner will focus on local search. The average user is looking for a business in a specific area. Therefore, Google and other search engines … Continue reading

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Three Ways to Improve Your Performance on Hyper-Local Searches

Three Ways to Improve Your Performance on Hyper-Local Searches

Posted on May 8, 2017

Recently, Search Engine Land came out with a list of six types of businesses that would especially benefit from stronger local Internet search rankings. They write about plumbers, medical practitioners, lawyers, restaurants and bars, real estate services, and pet services. Even if your business doesn’t fall into one of these types, it may be critical for you to strengthen your search engine optimization (SEO) for local searches. Many times, when people try to find businesses online, they perform a hyper-local search – they look for a business near them, not just in the general region or city, but within a … Continue reading

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Easy Ways to Improve Your E-commerce Web Design

Easy Ways to Improve Your E-commerce Web Design

Posted on March 20, 2017

As many entrepreneurs and businesses know, attracting visitors to your e-commerce website is only half the battle. In order to be competitive in the rapidly evolving e-commerce sector, there are certain aspects of web design that cannot be ignored. Designing an e-commerce website requires clear goals, with user experience as the prime focus.  Consumers are moving more and more to their smartphones to make their purchasing decisions. Therefore, e-commerce is becoming increasingly important, whether you are solely focused on online sales, or are a brick-and-mortar store evolving to add “click and order” on your website. Therefore, a significant focus needs to be placed on user … Continue reading

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Digital Directory Management: Your Key to Local Business Success

Digital Directory Management: Your Key to Local Business Success

Posted on February 6, 2017

Remember when you wanted to find a business near you and the first place you went was the good old phone book? We all know that those days are long gone. The trusty mass of thin pages and tiny, smudgy, print has been replaced by website, map and directory listings by the dozens. Each and every one of these handy ways to find your business are sitting, just waiting for eager and local consumers to wander by so they can light the way to your superior establishment. There’s no denying it. Digital directories can be a business owner’s best friend, but … Continue reading

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16 Quick Effective Content Ideas to Enhance Your Internet Marketing Strategy

16 Quick Effective Content Ideas to Enhance Your Internet Marketing Strategy

Posted on August 23, 2016

Your content marketing strategy is indeed a key piece to your overall Internet marketing blueprint.  The beauty of an effective Internet marketing plan is creating content that draws your audience to you by sharing relatable messages that appeals to your audience.  You see, once you’ve identified who yourtarget market is and clearly understand their pains and problems, you can tailor your content around that to deliver valuable information.  The key is serving your audience a variety of content types so you speak to the different learning styles of your readers. The good news is there are countless ideas to creating … Continue reading

How to Use Twitter to Generate Leads for Your Business

How to Use Twitter to Generate Leads for Your Business

Posted on August 3, 2016

Without a doubt, social media marketing has proven to be vital for the Internet marketing campaigns of many businesses. Not only does social media have the potential to boost the reputation of a business and its brand, but it can also initiate lead generation. If you want to take advantage of your business’s strong presence on Twitter, here are a few tips for using this social media website to generate leads. Treat Lead-Gen Tweets Differently It is important to treat tweets intended for lead generation differently from your regular tweets. The copy of lead-gen tweets should be clear and engaging. … Continue reading

How to Get Found Online with Search Engine Marketing

How to Get Found Online with Search Engine Marketing

Posted on March 1, 2016

Without any promotion, it’s unlikely that users from your target market will stumble upon your website. Not only are there more than one billion websites in total, but competitors from your industry will attract prospective customers to their sites through marketing efforts. One way to bring users to your site is to increase your site ranking on Google. Most users never make it to the second page, so it’s important to get as close to the top as you can. Practicing search engine marketing will help you get there. A recent Customer Think article talks about the benefits of search … Continue reading