Three Ways to Improve Your Performance on Hyper-Local Searches

Three Ways to Improve Your Performance on Hyper-Local Searches

Posted on May 8, 2017

Recently, Search Engine Land came out with a list of six types of businesses that would especially benefit from stronger local Internet search rankings. They write about plumbers, medical practitioners, lawyers, restaurants and bars, real estate services, and pet services. Even if your business doesn’t fall into one of these types, it may be critical for you to strengthen your search engine optimization (SEO) for local searches. Many times, when people try to find businesses online, they perform a hyper-local search – they look for a business near them, not just in the general region or city, but within a … Continue reading

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Easy Ways to Improve Your E-commerce Web Design

Easy Ways to Improve Your E-commerce Web Design

Posted on March 20, 2017

As many entrepreneurs and businesses know, attracting visitors to your e-commerce website is only half the battle. In order to be competitive in the rapidly evolving e-commerce sector, there are certain aspects of web design that cannot be ignored. Designing an e-commerce website requires clear goals, with user experience as the prime focus.  Consumers are moving more and more to their smartphones to make their purchasing decisions. Therefore, e-commerce is becoming increasingly important, whether you are solely focused on online sales, or are a brick-and-mortar store evolving to add “click and order” on your website. Therefore, a significant focus needs to be placed on user … Continue reading

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Digital Directory Management: Your Key to Local Business Success

Digital Directory Management: Your Key to Local Business Success

Posted on February 6, 2017

Remember when you wanted to find a business near you and the first place you went was the good old phone book? We all know that those days are long gone. The trusty mass of thin pages and tiny, smudgy, print has been replaced by website, map and directory listings by the dozens. Each and every one of these handy ways to find your business are sitting, just waiting for eager and local consumers to wander by so they can light the way to your superior establishment. There’s no denying it. Digital directories can be a business owner’s best friend, but … Continue reading

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16 Quick Effective Content Ideas to Enhance Your Internet Marketing Strategy

16 Quick Effective Content Ideas to Enhance Your Internet Marketing Strategy

Posted on August 23, 2016

Your content marketing strategy is indeed a key piece to your overall Internet marketing blueprint.  The beauty of an effective Internet marketing plan is creating content that draws your audience to you by sharing relatable messages that appeals to your audience.  You see, once you’ve identified who yourtarget market is and clearly understand their pains and problems, you can tailor your content around that to deliver valuable information.  The key is serving your audience a variety of content types so you speak to the different learning styles of your readers. The good news is there are countless ideas to creating … Continue reading

How to Use Twitter to Generate Leads for Your Business

How to Use Twitter to Generate Leads for Your Business

Posted on August 3, 2016

Without a doubt, social media marketing has proven to be vital for the Internet marketing campaigns of many businesses. Not only does social media have the potential to boost the reputation of a business and its brand, but it can also initiate lead generation. If you want to take advantage of your business’s strong presence on Twitter, here are a few tips for using this social media website to generate leads. Treat Lead-Gen Tweets Differently It is important to treat tweets intended for lead generation differently from your regular tweets. The copy of lead-gen tweets should be clear and engaging. … Continue reading

How to Get Found Online with Search Engine Marketing

How to Get Found Online with Search Engine Marketing

Posted on March 1, 2016

Without any promotion, it’s unlikely that users from your target market will stumble upon your website. Not only are there more than one billion websites in total, but competitors from your industry will attract prospective customers to their sites through marketing efforts. One way to bring users to your site is to increase your site ranking on Google. Most users never make it to the second page, so it’s important to get as close to the top as you can. Practicing search engine marketing will help you get there. A recent Customer Think article talks about the benefits of search … Continue reading

Can a Business Survive without Website Development in 2016?

Can a Business Survive without Website Development in 2016?

Posted on February 22, 2016

Website development may not excite the average business owner, but it’s an essential component of online marketing. With it, you can attract more prospective customers to your site and convert leads into sales. Here are a few things all business owners should know regarding website development: Cohesion of design and function Maybe not consciously, but many people judge companies based on their websites. If your website is clunky or has an unappealing design, then users won’t be eager to contact your business. One of the most important aspects of website development is having a site that functions smoothly and matches … Continue reading

Why Local Search Engine Optimization is So Important for Your Local Business

Why Local Search Engine Optimization is So Important for Your Local Business

Posted on January 14, 2016

Many online-only businesses work on targeting customers from all over the world. As someone who operates a local business, however, this is not necessary. Instead, if you operate a local brick-and-mortar business, you should be focusing on local search engine optimization instead. These are a few reasons why local search engine optimization is so critical for any local business. Reduce Your Competition When you’re trying to optimize your site for global keywords and key phrases, you have to compete with many, many sites. By simply targeting a local audience, you can help reduce your competition, which makes it easier for you to … Continue reading