How to Use Twitter to Generate Leads for Your Business

How to Use Twitter to Generate Leads for Your Business

Posted on August 3, 2016

Without a doubt, social media marketing has proven to be vital for the Internet marketing campaigns of many businesses. Not only does social media have the potential to boost the reputation of a business and its brand, but it can also initiate lead generation. If you want to take advantage of your business’s strong presence on Twitter, here are a few tips for using this social media website to generate leads. Treat Lead-Gen Tweets Differently It is important to treat tweets intended for lead generation differently from your regular tweets. The copy of lead-gen tweets should be clear and engaging. … Continue reading

3 Things Every Business Owner Should Know About Website Development

3 Things Every Business Owner Should Know About Website Development

Posted on March 14, 2016

Building a successful business today requires not only a good grasp of current business strategies but also, just as importantly, a great online presence. And while marketing a business online today entails multiple different areas such as SEO, paid advertisements, email marketing, and social media, just to name a few, it all starts with a smart, well-designed website. Whether you’re getting ready to launch your company’s first website or you’re considering developing a new and improved website for your business, here are 3 things every business owner should know about Website Development: 1. It will be one of your most … Continue reading

Can a Business Survive without Website Development in 2016?

Can a Business Survive without Website Development in 2016?

Posted on February 22, 2016

Website development may not excite the average business owner, but it’s an essential component of online marketing. With it, you can attract more prospective customers to your site and convert leads into sales. Here are a few things all business owners should know regarding website development: Cohesion of design and function Maybe not consciously, but many people judge companies based on their websites. If your website is clunky or has an unappealing design, then users won’t be eager to contact your business. One of the most important aspects of website development is having a site that functions smoothly and matches … Continue reading

Why Local Search Engine Optimization is So Important for Your Local Business

Why Local Search Engine Optimization is So Important for Your Local Business

Posted on January 14, 2016

Many online-only businesses work on targeting customers from all over the world. As someone who operates a local business, however, this is not necessary. Instead, if you operate a local brick-and-mortar business, you should be focusing on local search engine optimization instead. These are a few reasons why local search engine optimization is so critical for any local business. Reduce Your Competition When you’re trying to optimize your site for global keywords and key phrases, you have to compete with many, many sites. By simply targeting a local audience, you can help reduce your competition, which makes it easier for you to … Continue reading