The State of Inbound Marketing 2014-2015 Report is a comprehensive overview on how the industry has evolved and how companies around the globe have shifted the way they do marketing. HubSpot surveyed over 3,500 professionals to uncover how they use inbound strategy to convert strangers visiting their website into leads.
In the report you’ll find important takeaways. For example, companies that blog are 13x more likely to generate a positive marketing ROI. Another learning is that companies that have experienced past success with inbound are pouring more budget than ever to scale up their efforts.
The report also answers questions such as:
- What do the highest performing inbound marketers have in common?
- What you can do today to generate more budget for next year.
- Why might sales reps be emerging as the next generation of inbound marketers?