Every business is looking for ways to improve their social media marketing. After Google started taking a closer look at social media, improving the search engine rankings of companies that are popular on sites such as Facebook, Twitter, and Google Plus, social media marketing became compulsory for virtually all serious online businesses. However, if you want to run a successful social media marketing campaign, then you need to be SMART.
Having a vague plan, such as I want to become more popular on social media is the easiest path to frustration and failure. Make a particular goal, such as I want to increase brand awareness by getting 100 likes this week.
Using numbers is the best way to set goals on social media. Try to reach a certain amount of page views, likes, or retweets in a certain amount of time.
Smart goals are reasonable ones. Do not try to shoot for 500 likes for a post if you are a new business. You will end up frustrated, flabbergasted, and exhausted.
Have you ever heard of a business that pays for followers online? It is easy to gain thousands of followers by paying for them on a website like Fiverr. They aren’t your fans though, and you will have wasted your money. Keep your goals relevant.
You have probably heard of the old saying that time is money. Social media posts need to be timely or your audience will not respond well.
Contact us if you would like to learn more about social media marketing.