What Do Internet Marketing Firms Do?

What Do Internet Marketing Firms Do?

Posted on September 10, 2018

If you run a business in the digital age, it’s absolutely imperative for the growth of your company that you engage in internet marketing to create new sales leads and engage with customers and prospects. The purpose of internet marketing firms is to provide services to businesses that need help with establishing a strong digital presence. In a world where most of your customers are online, your marketing efforts must focus on specific areas to be able to reach those customers and get them interested in the products or services you offer. Build Powerhouse Websites Your website serves as your business’ home base and digital … Continue reading

What are Internet Marketing and Online Marketing Services?

What are Internet Marketing and Online Marketing Services?

Posted on June 15, 2018

Online marketing services help you to promote your business and its products and services on the Internet. Also known as digital or Internet marketing, online marketing can include a wide range of strategies, but generally relate to building a powerful website and using it as the basis for your marketing campaigns. Here’s a sampling of Internet marketing solutions that you might find from agencies in Charleston, SC and elsewhere. Search engine optimization: Also known as SEO, search engine optimization is the art/science of making your website more appealing to search engines. Google and other search engines look at certain aspects … Continue reading

Organic Search Engine Optimization Vs. Pay Per Click: What’s The Difference?

Organic Search Engine Optimization Vs. Pay Per Click: What’s The Difference?

Posted on June 8, 2018

Organic Search Engine Optimization, or SEO, and Pay Per Click, or PPC, are two different methods of Search Engine Marketing (SEM). Both of these tools can be used as a part of your marketing campaign, but there is are significant differences between the two. Let’s discuss these differences, based on search engine positioning, cost, and potential traffic. Organic SEO Search Engine Positioning – Organic Search Engine Marketing can land your website on the first page of Google’s search results if your website is optimized for SEO. Organic Search Engine Optimization, when done correctly, leads to long-term, organic search ranking. Pay per click … Continue reading

The Dynamic Practice of Search Engine Optimization

The Dynamic Practice of Search Engine Optimization

Posted on May 21, 2018

Often, people ask: What is SEO (Search Engine Optimization), and why do I need it? The answer to this question is simple: SEO is many things to many people, and you need it to compete in an online marketplace that is bigger than ever before. The roots of SEO exist in helping you rank well within the search engines so that your customers can engage with your brand. The process of implementing search engine optimization should be considered a long-term engagement. Things Change As your products and services continue to evolve, so should your online presences. It is commonplace for … Continue reading

Three Search Engine Optimization Trends to Keep an Eye On

Three Search Engine Optimization Trends to Keep an Eye On

Posted on March 26, 2018

Most business owners with a website know that optimizing it for the search engines, particularly Google, is vital if the site is going to attract targeted online visitors. But search engine optimization (SEO) takes many forms, and the rules are always in flux.  What works one year or month might not work the next.  This is why it is so important to stay on top of SEO changes and trends.   Here are three important ones to keep an eye on this year: Voice Search The rise of smartphones and digital assistants like Amazon’s Alexa that understand natural language voice commands … Continue reading

5 Tactics for Search Engine Optimization to Boost Your Visibility

5 Tactics for Search Engine Optimization to Boost Your Visibility

Posted on January 3, 2017

Search engine optimization is more important than ever before. When you have a website, you want to make sure it is visible to those who are searching for a product or service that your company offers. If you aren’t using various search engine optimization tactics, you’re almost invisible. Keyword Usage Keywords are important – short tail and long tail alike. You don’t want to overuse the keywords (known as keyword spamming), though they do need to be present in your content. If you don’t use keywords, it will be impossible for consumers to find you when they conduct searches. Quality … Continue reading

Boost Your Google SEO By Optimizing Local Search

Boost Your Google SEO By Optimizing Local Search

Posted on December 27, 2016

If you’re looking for something fun to do in your area, and aren’t really sure where to go, what do you do? Google it. Maybe something along the lines of, “fun things to do in (your city)”. This is called a Local Search – it’s where people look for products or services in their area by typing it into a search engine. The good news? Customers are looking for you on their own and all you have to do is be there for them, right on the front page of Google. But how? Think of your ideal customer. What type of … Continue reading

3 Things Every Business Owner Should Know Regarding Link Building

3 Things Every Business Owner Should Know Regarding Link Building

Posted on December 13, 2016

Link building isn’t nearly as complicated as some articles make it out to be. Business owners and marketers just have to understand its impact on search engine optimization. Here’s what you really need to know: Content isn’t the only thing that matters What if I told you that content isn’t the long thing search engines look for? There’s been a huge push for content creation lately, but it’s not the only thing that affects SEO. Here’s how Moz explains the function of link building: “When they are deciding this, the search engines do not just look at the content of the page; they also … Continue reading

The Importance of Keyword Research

The Importance of Keyword Research

Posted on December 5, 2016

For the next couple of weeks we will be breaking down the components of SEO so that we can better understand it as a whole. This week we will be taking an in-depth look at Keyword Research and how it affects our SEO performance. Keyword research is an important task to complete early on to keep your search results competitive. This research shows what Google and other search engines  prioritize and put at the top of search queries. By understanding what keywords rank higher, you can use those words to climb up the metaphorical ladder of Google. The first step of keyword … Continue reading

Managing Your Presence in Online Directories

Managing Your Presence in Online Directories

Posted on November 22, 2016

The Internet isn’t important just to huge businesses, but to small local ones as well. When people want a product or service, they’ll often do a Web search on the type of service and the location (e.g., “plumbers in Charleston, SC”). They’ll find online directories with lists of businesses. If you’re on those lists, they may call you. Making effective use of them is part of what’s called hyperlocal marketing. Modern as the term sounds, the concept is very old. It simply means reaching the people in your locality. The only surprise is that you can do this through the … Continue reading