The Importance of NAP Consistency for Ranking in Local Search Results

The Importance of NAP Consistency for Ranking in Local Search Results

Posted on April 16, 2018

When a viewer searches something that implies they are looking for local results, or if they include a geo specific reference within their query, they expect only relevant results to be displayed. You already know this because you use Google or another search engine to help you find things, both online and locally. If you were to search “auto repair Charleston, SC” you would expect for Charleston-based businesses to be displayed. This is true even if you were to search “auto repair businesses” and you’re currently located in Charleston, SC. You expect the search engine to understand that you need … Continue reading

Three Search Engine Optimization Trends to Keep an Eye On

Three Search Engine Optimization Trends to Keep an Eye On

Posted on March 26, 2018

Most business owners with a website know that optimizing it for the search engines, particularly Google, is vital if the site is going to attract targeted online visitors. But search engine optimization (SEO) takes many forms, and the rules are always in flux.  What works one year or month might not work the next.  This is why it is so important to stay on top of SEO changes and trends.   Here are three important ones to keep an eye on this year: Voice Search The rise of smartphones and digital assistants like Amazon’s Alexa that understand natural language voice commands … Continue reading

Boost Your Google SEO By Optimizing Local Search

Boost Your Google SEO By Optimizing Local Search

Posted on December 27, 2016

If you’re looking for something fun to do in your area, and aren’t really sure where to go, what do you do? Google it. Maybe something along the lines of, “fun things to do in (your city)”. This is called a Local Search – it’s where people look for products or services in their area by typing it into a search engine. The good news? Customers are looking for you on their own and all you have to do is be there for them, right on the front page of Google. But how? Think of your ideal customer. What type of … Continue reading

3 Things Every Business Owner Should Know Regarding Link Building

3 Things Every Business Owner Should Know Regarding Link Building

Posted on December 13, 2016

Link building isn’t nearly as complicated as some articles make it out to be. Business owners and marketers just have to understand its impact on search engine optimization. Here’s what you really need to know: Content isn’t the only thing that matters What if I told you that content isn’t the long thing search engines look for? There’s been a huge push for content creation lately, but it’s not the only thing that affects SEO. Here’s how Moz explains the function of link building: “When they are deciding this, the search engines do not just look at the content of the page; they also … Continue reading

The Importance of Keyword Research

The Importance of Keyword Research

Posted on December 5, 2016

For the next couple of weeks we will be breaking down the components of SEO so that we can better understand it as a whole. This week we will be taking an in-depth look at Keyword Research and how it affects our SEO performance. Keyword research is an important task to complete early on to keep your search results competitive. This research shows what Google and other search engines  prioritize and put at the top of search queries. By understanding what keywords rank higher, you can use those words to climb up the metaphorical ladder of Google. The first step of keyword … Continue reading

Managing Your Presence in Online Directories

Managing Your Presence in Online Directories

Posted on November 22, 2016

The Internet isn’t important just to huge businesses, but to small local ones as well. When people want a product or service, they’ll often do a Web search on the type of service and the location (e.g., “plumbers in Charleston, SC”). They’ll find online directories with lists of businesses. If you’re on those lists, they may call you. Making effective use of them is part of what’s called hyperlocal marketing. Modern as the term sounds, the concept is very old. It simply means reaching the people in your locality. The only surprise is that you can do this through the … Continue reading

Three Tips for Local SEO

Three Tips for Local SEO

Posted on November 14, 2016

Getting great rankings for locally-oriented keywords, also known as local SEO, is an absolute must in today’s digital world and can mean everything when it comes to gaining an edge over competitors. Here are three tips on how to get better local search rankings. Get Listed In ALL Directories When it comes to getting your business listed in online directories, it is not enough to have a Google My Business page and a Yelp listing. Get your business mentioned in every local and national online directory that you can find, including government sites related to businesses and corporations and sites like … Continue reading

Why Your Local Search Rank Is Low

Why Your Local Search Rank Is Low

Posted on November 9, 2016

There are many factors that search engines use to rank local search engine results. The prime difficulty for entrepreneurs and small businesses is that large corporations are spending a significant amount of effort to capture local internet search results. The good news is you don’t need to spend a ton of money to compete, and most standard SEO practices apply. Consider for a moment the local real estate agent. She has spent the time and money creating a professional website. However, she is not coming up in local search queries. What we find is a list of local offices for national brokers, and a long list … Continue reading

Search Engine Marketing Tips — Focus on Relevance

Search Engine Marketing Tips — Focus on Relevance

Posted on October 17, 2016

One of the most difficult aspects of search engine marketing is converting visitors into active, paying customers. One way to increase the likelihood of a visitor becoming a customer is by making sure that your content, whether that be a blog post or a landing page, is relevant to what your visitor is expecting. This holds true for both organic search traffic and paid Google AdWords traffic, as further explained. Wording is Key When creating your PPC ad, remember that the wording of the ad is what someone who clicks on it will expect to see. The person clicking on the … Continue reading

Local Search: Measuring Your Campaign’s Success

Local Search: Measuring Your Campaign’s Success

Posted on October 10, 2016

Some businesses measure their local search progress solely in terms of its ROI. This is fine, but in the context of online marketing, it’s not always easy to account for everything. For example, how exactly should you place weight on leads, social signals, and website traffic? The best way to measure the success of your local search campaign is to compare your results with your prior standing. It’s not helpful to compare yourself to other businesses or solely look at the bottom line of your investment. What’s important is seeing how you progress in many aspects. A recent Search Engine Land article explains how you … Continue reading