Boost Your Google SEO By Optimizing Local Search

Boost Your Google SEO By Optimizing Local Search

Posted on December 27, 2016

If you’re looking for something fun to do in your area, and aren’t really sure where to go, what do you do? Google it. Maybe something along the lines of, “fun things to do in (your city)”. This is called a Local Search – it’s where people look for products or services in their area by typing it into a search engine. The good news? Customers are looking for you on their own and all you have to do is be there for them, right on the front page of Google. But how? Think of your ideal customer. What type of … Continue reading

3 Things Every Business Owner Should Know Regarding Link Building

3 Things Every Business Owner Should Know Regarding Link Building

Posted on December 13, 2016

Link building isn’t nearly as complicated as some articles make it out to be. Business owners and marketers just have to understand its impact on search engine optimization. Here’s what you really need to know: Content isn’t the only thing that matters What if I told you that content isn’t the long thing search engines look for? There’s been a huge push for content creation lately, but it’s not the only thing that affects SEO. Here’s how Moz explains the function of link building: “When they are deciding this, the search engines do not just look at the content of the page; they also … Continue reading

The Importance of Keyword Research

The Importance of Keyword Research

Posted on December 5, 2016

For the next couple of weeks we will be breaking down the components of SEO so that we can better understand it as a whole. This week we will be taking an in-depth look at Keyword Research and how it affects our SEO performance. Keyword research is an important task to complete early on to keep your search results competitive. This research shows what Google and other search engines  prioritize and put at the top of search queries. By understanding what keywords rank higher, you can use those words to climb up the metaphorical ladder of Google. The first step of keyword … Continue reading

Managing Your Presence in Online Directories

Managing Your Presence in Online Directories

Posted on November 22, 2016

The Internet isn’t important just to huge businesses, but to small local ones as well. When people want a product or service, they’ll often do a Web search on the type of service and the location (e.g., “plumbers in Charleston, SC”). They’ll find online directories with lists of businesses. If you’re on those lists, they may call you. Making effective use of them is part of what’s called hyperlocal marketing. Modern as the term sounds, the concept is very old. It simply means reaching the people in your locality. The only surprise is that you can do this through the … Continue reading

Three Tips for Local SEO

Three Tips for Local SEO

Posted on November 14, 2016

Getting great rankings for locally-oriented keywords, also known as local SEO, is an absolute must in today’s digital world and can mean everything when it comes to gaining an edge over competitors. Here are three tips on how to get better local search rankings. Get Listed In ALL Directories When it comes to getting your business listed in online directories, it is not enough to have a Google My Business page and a Yelp listing. Get your business mentioned in every local and national online directory that you can find, including government sites related to businesses and corporations and sites like … Continue reading

Why Your Local Search Rank Is Low

Why Your Local Search Rank Is Low

Posted on November 9, 2016

There are many factors that search engines use to rank local search engine results. The prime difficulty for entrepreneurs and small businesses is that large corporations are spending a significant amount of effort to capture local internet search results. The good news is you don’t need to spend a ton of money to compete, and most standard SEO practices apply. Consider for a moment the local real estate agent. She has spent the time and money creating a professional website. However, she is not coming up in local search queries. What we find is a list of local offices for national brokers, and a long list … Continue reading

Search Engine Marketing Tips — Focus on Relevance

Search Engine Marketing Tips — Focus on Relevance

Posted on October 17, 2016

One of the most difficult aspects of search engine marketing is converting visitors into active, paying customers. One way to increase the likelihood of a visitor becoming a customer is by making sure that your content, whether that be a blog post or a landing page, is relevant to what your visitor is expecting. This holds true for both organic search traffic and paid Google AdWords traffic, as further explained. Wording is Key When creating your PPC ad, remember that the wording of the ad is what someone who clicks on it will expect to see. The person clicking on the … Continue reading

Local Search: Measuring Your Campaign’s Success

Local Search: Measuring Your Campaign’s Success

Posted on October 10, 2016

Some businesses measure their local search progress solely in terms of its ROI. This is fine, but in the context of online marketing, it’s not always easy to account for everything. For example, how exactly should you place weight on leads, social signals, and website traffic? The best way to measure the success of your local search campaign is to compare your results with your prior standing. It’s not helpful to compare yourself to other businesses or solely look at the bottom line of your investment. What’s important is seeing how you progress in many aspects. A recent Search Engine Land article explains how you … Continue reading

Discover the Best On-Page Search Engine Optimization Tips

Discover the Best On-Page Search Engine Optimization Tips

Posted on October 4, 2016

Search engine marketing is a method of website promotion that uses both earned and paid strategies to increase visibility within search engine results. Unpaid or organic results rely on search engine optimization (SEO). However, the industry has come a long way from the days where keyword density, the percentage a keyword or phrase appears in text content, was enough. Today, one must also create content that is authoritative, and relevant. The idea behind “on-page” search engine optimization is rearranging or rewriting content on each individual page for the most effective results. The most important page for optimizing is, of course, the homepage. This is followed … Continue reading

3 Easy SEO Tips to Improve Your Internet Marketing in 2016

3 Easy SEO Tips to Improve Your Internet Marketing in 2016

Posted on September 14, 2016

Incorporating best SEO practices into your Internet Marketing is vital to positioning your content in front of your target audience on Google. In fact, search engines is the #1 source for content traffic generation, beating social media by more than 300% (Source: IronPaper). It’s the favored choice for consumers and decision-makers to looking up product information, discovering answers to problems, and locating nearby stores. When your business fails to implement SEO techniques, your audience will have difficulty finding your content. Here are three simple SEO tactics to help boost your presence and content ranking online: #1 Focus on creating more … Continue reading