Benefits of Focusing on Internet Marketing Solutions

Benefits of Focusing on Internet Marketing Solutions

Posted on February 11, 2019

Are you fired up about being more successful in 2019? Have you recently gone out and about in your area with a handful of business cards and tried to “pound the pavement”? We’ve all been there. You need leads, and you need sales even more. However, as beautiful as Charleston, SC is, you may be better off going another route. Your time is better spent advertising in a newer, more effective way. Internet Marketing is a modern day solution to door to door sales, or posting flyers on doors. It involves having a great website, posting on social media, and … Continue reading

Website Development Basics: 4 Things To Ask Your Developer

Website Development Basics: 4 Things To Ask Your Developer

Posted on February 4, 2019

Trying to build your company’s website on your own without web design expertise leaves you most likely working with pre-built templates and automatic installers. This can leave your company with an elementary site that is lacking in the wow factor that will really draw customers in. Working with a professional web designer allows you to create a one-of-a-kind, custom website design that truly represents your business image and your prospects for future growth. Before you hire a web designer, though, you need to do your research. Here are four things you should ask every prospective web designer before you sign … Continue reading

Discover the Web Design Trends for 2019

Discover the Web Design Trends for 2019

Posted on January 7, 2019

Web design is critical for a business website’s success. Over the course of just one year, there are many changes including search algorithm updates, best practices, and consumer trends. A website that appears cutting edge when launched can sometimes become dated in just a few short months. A website does not improve with age. So, if your business website has not been updated in a few years, there is a good chance that it does not conform to current trends in format, function, and style. According to Search Engine Land, a leading news and information source on search engine marketing, … Continue reading

5 Reasons You Should Ensure Your Website is Mobile Optimized

5 Reasons You Should Ensure Your Website is Mobile Optimized

Posted on December 24, 2018

So, you have a website. It’s beautiful, professionally designed, and brand-specific. But have you considered how your website looks when viewed from a cell phone? If you’re only testing what your website looks like from a desktop, you’re missing a huge opportunity to increase your traffic and customer satisfaction. Here are 5 reasons you should ensure the mobile optimization of your website. 1.) Rank Higher on Google When Google crawls a website, it considers how mobile-friendly a website is before determining how high to rank the website in its search engines. Not only that, but Google has recently mentioned that … Continue reading

Reduce Bounce with Optimal Web Design

Reduce Bounce with Optimal Web Design

Posted on November 19, 2018

Are you struggling to achieve your website goals? If web sales are down, conversions are low, or leads are sparse, you may need to consider making a few tweaks to your site. Just a few design changes can reduce website bounce and help your site be more successful.  What is bounce? Website “bounce” is when someone lands on your site and then, sooner rather than later, bounces out of it by ending the session. A small amount of bounce is ok, because not everyone that lands on your site was looking for you. However, increasing percentages of bounce can indicate … Continue reading

Web Design for Optimal Holiday Sales

Web Design for Optimal Holiday Sales

Posted on November 12, 2018

Holiday sales are projected to increase 17-22% in 2018. Is your website ready for the increased opportunity? Whether you sell electronics, books, toys or consultations, someone will be shopping for it during the holiday season, and now is the time to get ready. There are several things to think about when preparing a retail website for months with a higher purchase rate. With the right tweaks and adjustments to your site’s design (and a few other details), you can make the most of your holiday opportunities.  Design elements to think about before the holidays: 1. Homepage banner. Is your home … Continue reading

The Importance of a Professionally Designed Website

The Importance of a Professionally Designed Website

Posted on October 1, 2018

When developing a website for your business, the important thing is to have a plan or goal for your website. Deciding that you want to make a website and just deciding to “figure it out as you go” is one of the worst decisions you can make. If you need a website and do not have a concrete plan for how you want it to be designed and what its purpose is then you will inevitably get partway through the design process and change your mind on what to do with it. This can be catastrophic as it can result … Continue reading

What Do Internet Marketing Firms Do?

What Do Internet Marketing Firms Do?

Posted on September 10, 2018

If you run a business in the digital age, it’s absolutely imperative for the growth of your company that you engage in internet marketing to create new sales leads and engage with customers and prospects. The purpose of internet marketing firms is to provide services to businesses that need help with establishing a strong digital presence. In a world where most of your customers are online, your marketing efforts must focus on specific areas to be able to reach those customers and get them interested in the products or services you offer. Build Powerhouse Websites Your website serves as your business’ home base and digital … Continue reading

Yes, Your Brick and Mortar Business Needs Internet Marketing Solutions

Yes, Your Brick and Mortar Business Needs Internet Marketing Solutions

Posted on August 27, 2018

One common question we get from our clients is, “Do I really need to worry about internet marketing if all my business is local?” We always respond the same way: yes. Even for a business that focuses entirely on Charleston customers, you still need to have a digital marketing strategy.  Giving some attention to the online space allows local business to capitalize on the benefits that technology and data provide. Here are just three of the many reasons that you need to incorporate internet marketing into your outreach plans.     Your Customers Are Online The key to any successful marketing campaign … Continue reading

What are Internet Marketing and Online Marketing Services?

What are Internet Marketing and Online Marketing Services?

Posted on June 15, 2018

Online marketing services help you to promote your business and its products and services on the Internet. Also known as digital or Internet marketing, online marketing can include a wide range of strategies, but generally relate to building a powerful website and using it as the basis for your marketing campaigns. Here’s a sampling of Internet marketing solutions that you might find from agencies in Charleston, SC and elsewhere. Search engine optimization: Also known as SEO, search engine optimization is the art/science of making your website more appealing to search engines. Google and other search engines look at certain aspects … Continue reading