What are Internet Marketing and Online Marketing Services?

What are Internet Marketing and Online Marketing Services?

Posted on June 15, 2018

Online marketing services help you to promote your business and its products and services on the Internet. Also known as digital or Internet marketing, online marketing can include a wide range of strategies, but generally relate to building a powerful website and using it as the basis for your marketing campaigns. Here’s a sampling of Internet marketing solutions that you might find from agencies in Charleston, SC and elsewhere. Search engine optimization: Also known as SEO, search engine optimization is the art/science of making your website more appealing to search engines. Google and other search engines look at certain aspects … Continue reading

The Dynamic Practice of Search Engine Optimization

The Dynamic Practice of Search Engine Optimization

Posted on May 21, 2018

Often, people ask: What is SEO (Search Engine Optimization), and why do I need it? The answer to this question is simple: SEO is many things to many people, and you need it to compete in an online marketplace that is bigger than ever before. The roots of SEO exist in helping you rank well within the search engines so that your customers can engage with your brand. The process of implementing search engine optimization should be considered a long-term engagement. Things Change As your products and services continue to evolve, so should your online presences. It is commonplace for … Continue reading

The Importance of NAP Consistency for Ranking in Local Search Results

The Importance of NAP Consistency for Ranking in Local Search Results

Posted on April 16, 2018

When a viewer searches something that implies they are looking for local results, or if they include a geo specific reference within their query, they expect only relevant results to be displayed. You already know this because you use Google or another search engine to help you find things, both online and locally. If you were to search “auto repair Charleston, SC” you would expect for Charleston-based businesses to be displayed. This is true even if you were to search “auto repair businesses” and you’re currently located in Charleston, SC. You expect the search engine to understand that you need … Continue reading

Why We’ll See a Major Return to Search Engine Optimization

Why We’ll See a Major Return to Search Engine Optimization

Posted on April 2, 2018

While it was once a cornerstone of online marketing, SEO has taken a hit in recent years. Marketers have moved on to other inbound marketing channels such as email and social media. In this blog, though, we’ll explain why see expect to see a major return to SEO in the upcoming year.  The Infatuation with Social Media  With channels like Facebook, Snapchat, and Instagram, social media has moved to the center stage of online marketing. Businesses have made significant advancements through sharing original content and promoting their posts with paid ads.  The Return to SEO But there’s one problem with … Continue reading

Three Search Engine Optimization Trends to Keep an Eye On

Three Search Engine Optimization Trends to Keep an Eye On

Posted on March 26, 2018

Most business owners with a website know that optimizing it for the search engines, particularly Google, is vital if the site is going to attract targeted online visitors. But search engine optimization (SEO) takes many forms, and the rules are always in flux.  What works one year or month might not work the next.  This is why it is so important to stay on top of SEO changes and trends.   Here are three important ones to keep an eye on this year: Voice Search The rise of smartphones and digital assistants like Amazon’s Alexa that understand natural language voice commands … Continue reading

5 Tactics for Search Engine Optimization to Boost Your Visibility

5 Tactics for Search Engine Optimization to Boost Your Visibility

Posted on January 3, 2017

Search engine optimization is more important than ever before. When you have a website, you want to make sure it is visible to those who are searching for a product or service that your company offers. If you aren’t using various search engine optimization tactics, you’re almost invisible. Keyword Usage Keywords are important – short tail and long tail alike. You don’t want to overuse the keywords (known as keyword spamming), though they do need to be present in your content. If you don’t use keywords, it will be impossible for consumers to find you when they conduct searches. Quality … Continue reading

Boost Your Google SEO By Optimizing Local Search

Boost Your Google SEO By Optimizing Local Search

Posted on December 27, 2016

If you’re looking for something fun to do in your area, and aren’t really sure where to go, what do you do? Google it. Maybe something along the lines of, “fun things to do in (your city)”. This is called a Local Search – it’s where people look for products or services in their area by typing it into a search engine. The good news? Customers are looking for you on their own and all you have to do is be there for them, right on the front page of Google. But how? Think of your ideal customer. What type of … Continue reading

3 Things Every Business Owner Should Know Regarding Link Building

3 Things Every Business Owner Should Know Regarding Link Building

Posted on December 13, 2016

Link building isn’t nearly as complicated as some articles make it out to be. Business owners and marketers just have to understand its impact on search engine optimization. Here’s what you really need to know: Content isn’t the only thing that matters What if I told you that content isn’t the long thing search engines look for? There’s been a huge push for content creation lately, but it’s not the only thing that affects SEO. Here’s how Moz explains the function of link building: “When they are deciding this, the search engines do not just look at the content of the page; they also … Continue reading

The Importance of Keyword Research

The Importance of Keyword Research

Posted on December 5, 2016

For the next couple of weeks we will be breaking down the components of SEO so that we can better understand it as a whole. This week we will be taking an in-depth look at Keyword Research and how it affects our SEO performance. Keyword research is an important task to complete early on to keep your search results competitive. This research shows what Google and other search engines  prioritize and put at the top of search queries. By understanding what keywords rank higher, you can use those words to climb up the metaphorical ladder of Google. The first step of keyword … Continue reading

Managing Your Presence in Online Directories

Managing Your Presence in Online Directories

Posted on November 22, 2016

The Internet isn’t important just to huge businesses, but to small local ones as well. When people want a product or service, they’ll often do a Web search on the type of service and the location (e.g., “plumbers in Charleston, SC”). They’ll find online directories with lists of businesses. If you’re on those lists, they may call you. Making effective use of them is part of what’s called hyperlocal marketing. Modern as the term sounds, the concept is very old. It simply means reaching the people in your locality. The only surprise is that you can do this through the … Continue reading